- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
Step 6 Test tasks
Task 1. What is the English for:
постоянные клиенты; клиентура;
оптовый поставщик;
хорошее месторасположение;
необходимые стимулы;
придавать особое значение уровню обслуживания;
заниматься организацией всего тура;
быть в курсе всех изменений в этой области;
обеспечивать личную безопасность туристов;
финансовое вознаграждение;
традиционная разница в стоимости авиабилетов;
проблема становится все более сложной;
компьютеры сделали возможным немедленное подтверждение заказов.
Task 2. Give the definitions for the following.
computer referral systems;
retail outlet;
wholesaler;
clientele;
commission;
leg recreational facilities.
Task 3. Say it in English.
Турагентства являются неотъемлемой частью туристического бизнеса. Это те «розничные точки», где клиенты могут получить все виды туристических услуг в одном месте. Это удобство и определяет популярность этого вида бизнеса. Для успешной работы турагентства существенными являются такие факторы, как его месторасположение, наличие постоянной клиентуры и правильные методы рекламной кампании. Еще одним важным звеном в работе турагентств является их взаимодействие с транспортными компаниями. Особенно авиалиниями. За последние годы в работе турагентства произошли значительные изменения, вызванные внедрением компьютеров в этот бизнес. Компьютеры позволили настолько упростить доступ клиентов ко всем видам туристических услуг, что возникла проблема жесткой конкуренции с заказами через Интернет Однако, несмотря на это, люди все же предпочитают лично обсудить проблемы своего отдыха с опытным экспертом.
Unit IV tour operators step I Vocabulary list
to gain-добиваться; получать; приобретать; зарабатывать; извлекать выгоду; выгадывать
to gain acceptance- получить признание, быть приятным
to own - владеть
ownership -собственность; право собственности
to emerge -появляться; выходить; возникать; выясняться
emergence - выход; появление
to encourage -ободрять; поощрять; поддерживать; подстрекать
to discourage - обескураживать; расхолаживать; отбивать охоту; отговаривать
sound - здоровый; крепкий; прочный; правильный; здравый; логичный
to strand - сесть на мель (перен.); посадить на мель
stranded - сидящий на мели; выброшенный на берег; без средств; в
затруднительном положении
sufficient - достаточный; достаточное количество
a spouse - супруг; супруга; мн. ч. spouses - супружеская чета
principal - главный; основной; ведущий
principal staff - ответственные сотрудники
variety - разнообразие; многосторонность; ряд, множество
for a variety of reasons - по целому ряду причин
fatigue - усталость; утомление; утомительная работа
to be available - быть доступным; иметь в наличии, в распоряжении
to secure - охранять; гарантировать; обеспечивать; страховать;
доставать; получать
access - доступ; проход; подход
accessibility - доступность; легкость осмотра; удобство подхода countless - бесчисленный
Step 2 Introductory text
Tour operators are the people who package or put together tours. They can be large travel companies like Thomas Cook or American Express, the airline and shipping companies or independent operators. They are in effect the wholesalers of the tourist industry who sell to the general public through retail travel agents. Transfer is transportation to and from airports, including luggage. Chartering means renting an aircraft, usually from nonscheduled airline.
Guided tour is a tour for sightseeing purposes, that is accompanied by a guide.
Independent traveller is a traveller or tourist who is travelling on his own rather than as a member of a group. Most businessmen, for example, are independent travellers.
Both Cook and American Express operate as tour packagers as well as retail travel agents, that is, they sell the tours which (hoy package directly to the public through their own travel offices and through other agents.
American Express is involved in many other kinds of business. It was the first company to issue traveller’s checks: it owns one of (lie major credit card services, and it also engages in internationalbanking and insurance.