1.2 Symbol and logo-type

The combination of the interstitial motif and the circular form resulted in a

Symbol

symbol consisting of two circles of different sizes that nearly touch each other.

The symbol unites the regularity of the circle with a dynamic asymmetry,

resulting from the difference in size and the diagonal arrangement.

The formal reduction confers succinctness, while the unusual combination of

slanting axis, spatial proportion and distance ensures distinctiveness.

By virtue of its geometric simplicity and abstraction, the symbol suggests

precision, while at the same time conveying a sense of liberality and time-

lessness.

1.2 Symbol and logo-type

The logo-type consists of components of the name ‘evotec’ (lowercase letters)

The logo

and ‘OAI’ (capitals). The capitals of ‘OAI’ were reduced to the x-height of the

preceding lowercase letters.

The lettering was specially developed on the basis of Monotype News Gothic

and must not be typeset. The symbol and the logo-type always appear in

conjunction and as such are referred to below as the “logo”.

1.2 Symbol and logo-type

The two circles of different sizes that make up the symbol are arranged at a

Construction of the symbol

45º angle in such a way that they nearly touch. In the positive version, the

distance measures 1|40 of the diameter (d1) of the larger circle. The smaller

circle (d2) is positioned on the lower right. The proportion of the diameters

is 1:0.45 (d2 = d1 x 0.45). In order to ensure a uniform appearance, a construc-

tion is to be permitted only in necessary cases. The appropriate digital sam-

ples are to be used instead.

1.2 Symbol and logo-type

Symbol and logo-type are positioned in such a way that the distance between

Logo dimensions

the large circle (vertical tangent) and the left character of the logo-type meas-

ures exactly 1|2 of d1. The logo-type is always arranged on a single line and

as wide as 6 times the diameter of the small circle (6 x d2).

The x-height lies at the level of the horizontal middle axis of the large circle.

Between the elements of the name ‘evotec’ and ‘OAI’ a distance of d1|6 must

be maintained.

Here too, only the samples authorised by Evotec OAI should be used. A con-

struction should be carried out only in exceptional cases, where samples are

not available.

d1

d1|2

d1|6

45°

d1|40

d2

6 x d2

= d1 x 0.45

1.2 Symbol and logo-type

The defined minimum area is an integral part of the logo and must be main-

Defined minimum margin

tained to achieve the optimum visual impact. It represents an absolute mini-

mum demarcation and should be larger in dimension if possible.

The basic unit for the construction of this exclusion zone is the diameter of d2.

It defines the distance to the left, the upper and the right margins (3 x, 1 x and

2 x respectively). To define the bottom margin, add the distance a2 (= a1) to

the baseline of the logo-type.

3 x d2

d2

1.3 Variations in the use

The positive and negative versions of the graphical element are not identical.

of colours

In order to offset the visual eclipse occurring in the negative version, the dis-

Positive and negative

tance between the two circles was somewhat increased (d1|30 instead of

versions

d1|40). Hence, recolouring the digital samples from positive to negative or

vice versa is not permitted.

1.3 Variations in the use

The symbol appears in blue (PANTONE 2738) and the logo-type in gray

of colour

(PANTONE Cool Gray 10) against a white background. In positive black and

Positive versions

white applications, the symbol and the logo-type are rendered in 100 %

black.

The positive version of the logo is used for stationery and signage. In addition

to this, the positive version is applied to all means of information, that is pro-

duced in-house or information which has to be transferred quickly via email or

fax. The ready-made digital logo-samples can be retrieved via the indicated

code.