1.3 Variations in the use

In the coloured negative version, the logo appears in white against a blue

of colour

(PANTONE 2738) background. In negative black and white applications, the

Negative versions

logo appears in white against a 100 % black background.

The negative version of the logo applies to external communication, especially

for communications contributing to the image of Evotec OAI. Examples include

hardback brochures with high quality impression, such as a company brochu-

re or annual reports, as well as advertisements and mailings. The use of the

appropriate digital samples is mandatory.

1.4 Logo sizes

In order to ensure a uniform appearance, certain logo sizes are preferred.

Positive versions

The two positive versions illustrated are used for the most common standard

paper formats and must not be changed in form, size and colour (cf. 1.3|page

09–11). The appropriate digital samples must always be used.

l = 35 mm

l = 45 mm

1.4 Logo sizes

Positive versions are aligned relative to the upper and left margins. The diam-

Positioning of positive

eter d2 serves as the basic unit for determining the position. In the case of

versions

narrow formats (e. g. DIN long|portrait, business cards), a flush right position-

ing is prescribed for reasons of visual balance.

The size and position of the logo are defined for all standard paper sizes (see

table). The ready-made digital samples can be retrieved via the indicated

code.

Format

Symbol and logo-type

X1 (rounded)

X2 (rounded)

Y (rounded)

Code

Width

DIN A6

35 mm

–

18.5 mm

7.5 mm

10500

DIN A6 landscape

45 mm

34 mm

–

10 mm

10510

DIN A5

45 mm

29 mm

–

10 mm

10520

DIN A5 landscape

45 mm

53 mm

–

10 mm

10530

DIN A4|210 x 279 mm

45 mm

53 mm

–

10 mm

10540

DIN A4|279 x 210 mm landscape

45 mm

53 mm

–

10 mm

10550

DIN long portrait

35 mm

–

18.5 mm

7.5 mm

10560

DIN long landscape

45 mm

53 mm

–

10 mm

10570

Business card format 86 x 55 mm

35 mm

–

18.5 mm

7.5 mm

10580

1.4 Logo sizes

The two negative versions illustrated are used for the most common standard

Negative versions

paper formats and must not be changed in form, size and colour (cf. 1.3|page

09–11). The appropriate digital samples must always be used.

1.4 Logo sizes

If the negative version is used, the logo must always be aligned relative to the

Positioning of

upper and right margins of the page. The diameter d2 constitutes the basic

negative versions

unit for the purpose of positioning.

The size and position of the logo are defined for all standard paper formats

(see table). The ready-made digital samples can be retrieved via the indicated

code.

Format

Symbol and logotype

X1 (rounded)

X2 (rounded)

Y (rounded)

Code

Width

DIN A6

30 mm

–

19 mm

6.5 mm

10700

DIN A6 landscape

38 mm

–

28.5 mm

8 mm

10710

DIN A5

38 mm

–

28.5 mm

8 mm

10720

DIN A5 landscape

38 mm

–

28.5 mm

8 mm

10730

DIN A4|210 x 279 mm

38 mm

–

36.5 mm

8 mm

10740

DIN A4|279 x 210 mm landscape

38 mm

–

49 mm

8 mm

10750

DIN long portrait

30 mm

–

19 mm

6.5 mm

10760

DIN long landscape

38 mm

–

36.5 mm

8 mm

10770

Business card format 86 x 55 mm

30 mm

–

19 mm

6.5 mm

10780

1.5 Don’ts—inadmissible

Examples of inadmissible applications of the logo are shown below in order

applications

to illustrate deviations from the prescribed guidelines.

1.6 Special applications

If the format does not allow any other possibility the logo may be vertically

orientated e. g. banners, spines, flags. This is not a common use.