- •Enquiries and replies to enquiries 1
- •1.1. Short enquiry
- •1.2. Enquiry from an established customer
- •2.1. Enquiry from a retailer to a foreign manufacturer
- •2.2. Enquiry from an importer to an exporter
- •3.1. Short reply to letter 1.1
- •3.2. Reply from an established supplier to letter 2.2.
- •4.1. Reply from a foreign manufacturer to letter 2.1.
- •5.1. Reply from an exporter to letter 2.2.
- •Vocabulary
3.1. Short reply to letter 1.1
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J.White & Co. Ltd. 254 Smuts Avenue Cape Town
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Our ref. Your ref.
18 May 200__
WEATHERPROOF LTD. Newtown Liverpool L30 7KE
Dear Sirs,
Thank you for your enquiry of 14 May 20… You will find enclosed our current catalogue giving detailed information about our programmable calculators and price-list.
We would like to draw your attention to our Special Purchases section pp.21-30 in which you can find details of our trade and quantity discounts.
We will be pleased to supply any further information you may require.
Yours faithfully, R.Moon R.Moon Sales Department
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3.2. Reply from an established supplier to letter 2.2.
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STEEL ACCESSORIES LTD. 13 Crescent Grove London NW3 J24 United Kingdom
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Our ref. GB/4 Your ref. 75/G
26 March 200__ Mr.A.Gomonov AO Technoservice Russia 126523, Moscow Leningradsky av., 98
Dear Alexander,
Thank you for your letter of 25 March. We are glad to inform you that we can deliver all the items listed in your enquiry from stock. Details of our current prices are enclosed.
The items can be shipped within 2 days of receiving your order. As you need them urgently we suggest airfreight delivery.
Our payment terms are cash with order. Prices as quoted are ex-warehouse London.
We hope to hear from you soon.
Yours sincerely,
Graham Blunkett Graham Blunkett Commercial Manager |
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LEAD-IN 4
Certain products, e.g. heavy equipment, machinery, installations, may need demonstrating. In these cases the company might send a representative, or advise if equipment is to be installed. They could, however, suggest that the customer visit their agent in his own country with a showroom.
4.1. Reply from a foreign manufacturer to letter 2.1.
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THUNDERBOLT COMPUTERS LTD. 18 Chesholm Rd London N17 ZB2 United Kingdom
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Our ref. our ref. ET C341
20 October 200__ The Chief Buyer AO Electronica-Trade 119511 Moscow Lesnaya st., 8 Russia
Dear Mr.Mishin,
We thank you for your enquiry of 17 October, and appreciate your interest in our products.
We enclose with this letter details of our export prices and terms of payment together with a booklet explaining technical characteristics of our latest Model Thunderbolt Pro 350X. We have arranged for a copy of our catalogue to be sent to you today. We can assure you that this model is one of the most outstanding computers on the market today, and our confidence is supported by our two-year guarantee.
The enclosed booklet will give you an idea of the type of personal computers we produce but may we suggest that you visit our agents’ showroom in Moscow where you can see a wide range of units and obtain information about our after-sale service. The address is Osennaya st., 25.
We hope you will be able to accept our offer and look forward to the opportunity of doing business with you.
Yours faithfully, P.Adler P.Adler |
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LEAD-IN 5
Firms may be keen to increase sales, or may be putting a new product on the market. A great deal of time, know-how and money has been spent on promoting the product or products concerned, and the task of actually selling the goods begins with answering the enquiries. It is important to encourage or persuade your prospective customer to do business with you. A simple answer that you have the goods in stock is not enough. Mention one or two selling points of your product, including any guarantee you can offer.