- •Enquiries and replies to enquiries 1
- •1.1. Short enquiry
- •1.2. Enquiry from an established customer
- •2.1. Enquiry from a retailer to a foreign manufacturer
- •2.2. Enquiry from an importer to an exporter
- •3.1. Short reply to letter 1.1
- •3.2. Reply from an established supplier to letter 2.2.
- •4.1. Reply from a foreign manufacturer to letter 2.1.
- •5.1. Reply from an exporter to letter 2.2.
- •Vocabulary
Enquiries and replies to enquiries 1
FOCUS 1. Read and discuss the leads-in and the letters.
LEAD-IN 1
Most letters of enquiry are short and simple, so much that many firms have adopted the practice of sending printed enquiry forms, thereby eliminating the need for a letter. An enquiry can be made by telephone, telex, fax, or postcard. As a prospective buyer, the writer of an enquiry states briefly and clearly what he is interested in, and this is all the receiver of the letter needs to know.
1.1. Short enquiry
WEATHERPROOF LTD. Newtown Liverpool L30 7KE
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Our ref. Your ref.
14 May 200__ J.White & Co. Ltd. 254 Smuts Avenue Cape Town
Dear Sirs,
Could you please send us your current catalogue and price-list for your programmable calculators?
Kindly let us have this information as soon as possible.
Yours faithfully, James Brown James Brown Buyer
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1.2. Enquiry from an established customer
This letter could have been faxed, especially since the writer has a personal contact in the supplier’s company. (Note the informal greeting)
AO TECHNOSERVICE Russia, 126523, Moscow, Leningradsky Prospect, 98
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Our ref. 75/G Your ref.
March 25, 200__
Mr G.Bluncett, Commercial Manager Steel Accessories Ltd. 13 Crescent Grove London NW3, J24 United Kingdom
Dear Graham,
We have an urgent request for the following items in the quantities stated:
Please advise price and availability by return, bearing in mind that prompt delivery is the most important factor.
Yours sincerely, A.Gomonov A.Gomonov
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LEAD-IN 2
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If you need to give more information about yourself or ask the supplier for more information, you will need to write a letter. The contents of this letter will depend on two things: how well you know your supplier; and the type of goods you are enquiring about.
A first enquiry – a letter sent to a supplier with whom you have not previously done business – should include:
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