- •Деловой иностранный язык
- •1. Общие положения
- •2. Методические указания к изучению дисциплины
- •3. Методические указания к выполнению
- •1.3. (2 Points) Syntax. Organise the correct order of words in General question. Write your answers (letters a, b, c or d) in the boxes.
- •2.3.1. (2 Points) Business Documents . Choose the document the manager is referring to. Write in your answer into the box.
- •2.4.1. (2 X 3 points) Meetings. Look at the agenda for a decision-making meeting and decide what statements were made at stage 1. Tick (√) your answer(s) (letters a, b, c, d, or e) in the boxes.
- •2.4.2. (3 X 1 points) Meetings. In the following sentences words are missing. Complete the sentences selecting the best variants. Write your answers (letters a, b, or c) in the boxes.
- •3.2.1. (4 X 2 points) Making Presentations. Match the words or word combinations with their definitions. One definition is extra.Write your answers (letters a, b, c, or d) in the boxes.
- •3.2.2. (1 Point) Making a report. Read the conclusion of the report and choose the correct answer. Tick (√) your answer in the boxes.
- •3.2.3. (2 X 1 points) Describing graphs. Study the graph and compare the wine consumption. Write your answers (figures 1 or 2) in the boxes.
- •Wine Consumption Litres per head
- •3.3. (7 Points) Read this part of a fax from David Parkinson, a company director who will be arriving from the uk to visit your company next week.
- •Вариант № 2.
- •1.3. (2 Points) Syntax. Organise the correct order of words in Special question. Write your answers (letters a, b, c or d) in the boxes.
- •1.4. (5 X 1 points) Lexis. Complete the sentences putting in phrasal verbs according to the meaning. Write your answers (letters a, b, c, d or e) in the boxes.
- •Раздел 2. Иностранный язык как средство делового общения. English for Business Communication
- •Vidal Sassoon gets in lather with p&g
- •Forward consultants
- •Jeremy Wilson Managing Director
- •2.3.2. (2 Points) Business Documents. Choose the document the manager is referring to. Write in your answer into the box.
- •2.4.1. (2 X 3 points) Meetings. Look at the agenda for a decision-making meeting and decide what statements were made at stage 2. Write your answers (letters a, b, c, d, or e) in the boxes.
- •2.4.2. (3 X 1 points) Meetings. In the following sentences words are missing. Complete the sentences selecting the best variants. Write your answers (letters a, b, or c) in the boxes.
- •3.2.1. (4 X 2 points) Making Presentations. Match the words or word combinations with their definitions. One definition is extra.Write your answers (letters a, b, c, d or e) in the boxes.
- •3.2.2. (1 Point) Making reports. Read the conclusion of the report and choose the correct answer. Tick (√) your answer in the boxes.
- •3.2.3. (2 X 1 points) Describing graphs. Study the graph and compare the wine consumption. Write your answers (figures 1 or 2) in the boxes.
- •Wine Consumption Litres per head
- •3.3. (7 Points) Read this part of a letter from Andras Kertesz, the owner of an electronic goods store in Hungary.
- •Вариант № 3.
- •1.3. (2 Points) Syntax. Organise the correct order of words in Special question. Write your answers (letters a, b, c, d or e) in the boxes.
- •2.1.2. (5 X 1 points) Ethics. In the following text five words are missing. Complete the text selecting the best variants for each gap. Write your answers (letters a, b, c, d or e) in the boxes.
- •2.3.1. (2 Points) Business documents. Choose the document the manager is referring to. Write in your answer into the box.
- •2.3.2. (5 X 3 points) Business documents. Read the memo and note below. Complete the claim form. Write a word or phrase (in capital letters) or a number on lines 1 - 5 in the box. Memo
- •Insurance Claim
- •2.4.1. (2 X 3 points) Meetings. Look at the agenda for a decision-making meeting and decide what statements were made at stage 3. Write your answers (letters a, b, c, d, or e) in the boxes.
- •2.4.2. (3 X 2 points) Meetings. In the following sentences words are missing. Complete the sentences selecting the best variants. Write your answers (letters a, b, or c) in the boxes.
- •3.2.1. (4 X 2 points) Making Presentations. Match the words or word combinations with their definitions. One definition is extra.Write your answers (letters a, b, c, d or e) in the boxes.
- •3.2.2. (1 Point) Making reports. Read the main part of the report and choose the correct answer. Tick (√) your answer in the boxes.
- •3.2.3. (2 X 1 points) Describing graphs. Study the graph and compare the wine consumption. Write your answers (figures 1 or 2) in the boxes.
- •Wine Consumption Litres per head
- •5. Требования к оформлению контрольной работы
- •6. Рекомендуемая литература
- •Содержание дисциплины
- •Санкт-Петербург
- •20_____
Vidal Sassoon gets in lather with p&g
Vidal Sassoon, the 1960s hairdressing icon, says he is to sue consumer products company Procter & Gamble. He has taken them to court, in the US district court for the central district of Los Angeles, for failing to promote hair care products carrying his name and for breaking their contract.
"I feel betrayed," Mr Sassoon said in a statement. "They assured me that my name represented a billion-dollar brand, and 1 trusted their marketing- Instead, they systematically ruined sales of my products."
Procter & Gamble, however, said it was "disappointed" that Mr Sassoon had chosen to bring the case against them. "We have consistently supported this business and we don't believe his case is valid," the company said.
Vidal Sassoon claims that P&G neglected his brand in favour of other brands such as Pantene. The reason for this was that P&G have to pay royalties to Vidal Sassoon for the use of his name; this is not the case with Pantene products. Pantene is now the world's biggest hair care brand.
A spokesman for Mr Sassoon said the Sassoon product range, including shampoos, gels, sprays and conditioners, had worldwide sales of nearly $470m at its peak in 1995.
Sassoon's lawyers are asking for the termination of Sassoon's contract, and an unspecified amount of money for damages.
Vidal Sassoon comes from Los Angeles.
A Right В Wrong С Doesn't say
Sassoon claims that Procter & Gamble have stopped promoting products with his name on them.
A Right В Wrong С Doesn't say
Procter S Gamble promised Sassoon a billion dollars.
A Right В Wrong С Doesn't say
Procter & Gamble think Sassoon may have a case against them.
A Right В Wrong С Doesn't say
It is more expensive for Procter & Gamble to promote Vidal Sassoon products than Pantene products.
A Right В Wrong С Doesn't say
Vidal Sassoon claims that his products are better quality than Pantene.
A Right В Wrong С Doesn't say
Sassoon's lawyers want to continue the contract with Procter & Gamble.
A Right В Wrong С Doesn't say
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2.3.1. (5 x 2 points) Business documents. Read the personal assistant's notes and the business card below. Complete the request form.Write a word or phrase (in CAPITAL LETTERS) or a number on lines 1- 5 in the box.
5 July 2010
p.m.
Phone call from Mr Wilson
Tomorrow morning, first thing:
- Send off form to insurance company, ask for information on company health scheme. Put Mr Wilson's name and details on form.
Notes
• Mr W has his own personal insurance cover
Renewal month - February.
• Put 'Not applicable' for date of birth
Mr W’s evening tel no 01597 74822