Л.А. ЯроваяПособие по обучению чтению и переводуДля студентов направления«Менеджмент»(Английский язык)

Министерство культуры российской федерации

федеральное государственное бюджетное образовательное учреждение

высшего профессионального образования

«пермский государственный институт искусства и культуры»

Кафедра иностранных языков

Л.А. Яровая

Пособие по обучению чтению и переводу

для студентов направления

«Менеджмент»

(английский язык)

Пермь 2012

Утверждено на заседании кафедры от 15 марта 2012 г. протокол № 8.

Пособие по обучению чтению и переводу для студентов направления «Менеджмент» (английский язык) / Сост. Л.А. Яровая; Перм. гос. ин-т искусства и культуры. – Пермь, 2012. – 27 c.

© Пермский государственный институт искусства и культуры, 2012

© Яровая Л.А., 2012

PART ONE MANAGER'S ACTIVITY

Перед чтением текста WHAT IS BUSINESS напишите список слов на английском языке, которые на ваш взгляд могут встретиться в тексте.

WHAT IS BUSINESS?

Business is a word which is commonly used in many different languages. But exactly what does it mean? The concepts and activities of business have increased in modern times. Traditionally, business simply meant exchange or trade for things people wanted or needed. Today it has a more technical definition. One definition of business is the production and sale of goods and services for a profit. To examine this definition, we will look at its various parts.

First, production is the creation of services or the changing of materials into products. One example is the conversion of iron ore into metal car parts. Next these products need to be moved from the factory to the marketplace. This is known as distribution. A car might be moved from a factory in Detroit to a car dealership in Miami.

Third is the sale of goods and services. This is the exchange of a product or service for money. A car is sold to someone in exchange for money. Goods are products which people either need or want: for example, cars can be classified as goods. Services, on the other hand, are activities which a person or group performs for another person or organization. For instance, an auto mechanic performs a service when he repairs a car. A doctor also performs a service by taking care of people when they are sick.

Business, then, is a combination of all these activities: production, distribution, and sale. However, there is я$& another important factor. This factor is the creation of profit or economic surpass. A major goal in the functions of an American business company is making a profit. Profit is the money that remains after all the expenses are paid. Creation of economic surplus or profit is, therefore, a primary goal of business activity.

Выпишите из текста все слова и выражения по теме BUSINESS. Сравните этот список со списком соседа. Сравните его со списком слов, который вы делали до чтения текста.

1. Business is

2. Production is

3. Profit is

4. Distribution is

5. Sale is

6. Goods are

7. Services are

1. products which people either need or want.

2. the money that remains after all expenses are paid.

3. the production, distribution and sale of goods and services for a profit.

4. the creation of services or the changing of materials into products.

5. product's movement to the market.

6. the exchange of product or service for money.

7. activities which a person or a group of persons perform for other persons or organization.

Прочитайте текст WHAT IS MANAGER. Найдите в тексте ответы на следующие вопросы:

1. What terms are used for "manager"?

2. What's the difference between " a manager" and "management"?

3. What are characteristic features common for all managers?

4. What does the job of a manager involve? (включать).

WHAT IS A MANAGER?

A number of different terms are used for "manager", including "director", "administrator" and "president". The term "manager" is used more frequently in profit-making organizations, while the others are used more widely in government and non-profit organizations such as universities, hospitals and social work agencies.

What, then, is a manager?

When used collectively the term "management" refers to those people who are responsible for making and carrying out decisions within the system. '

An individual manager is a person who directly supervises people in an organization. Some basic characteristics seem to apply to managers in all types of organizations; they include hard work on a variety of activities preference for active tasks and direct personal relationships.

Almost everything a manager does involves decisions. The reason for making a desision is that the problem exists. In decision-making there is always some uncertainty and risk.

Managing is a hard job. There is a lot to be done and relatively little time to do it. The .engineer can finish a design on a particular day, and the lawyer can win or lose a case at a certain time. But the manager's job is like "Old Man River" -it just keeps going.

Задание 1.

Какие из приведенных ниже утверждений верны, а какие нет?

Используйте в своих ответах следующие фразы:

Certainly (not); That's right; I quite agree; I think so; No doubt about it; I'm perfectly sure about it; Not quite so; On the contrary; Just the opposite; I don't think so; I greatly double it.

1. A manager is a person who supervises only production.

2. . Managing is not a hard job. It can be stopped at any moment.

3. . A manager is a person who directly supervises people.

4. A manager is a person who works for a profit -making organization.

5 . Almost everything a manager does involves discussions with collegues.

6. A manager never works with people.

7. . The main task of a manager is to make a decision and to carry it out.

8. . A manager's work never finishes. It just keeps going.

Прочтите определение понятия 'manager'. Все ли характеристики, данные в тексте этому понятию, включены в это определение?

A MANAGER is a profit - making organization worker. He is a person who is responsible for making and carrying out decisions. His work involves uncertainty and risk. A manager directly supervises people in an organization. A manager's job never finishes; it just keeps going.

.

Прочтите текст MARKETING MANAGEMENT . Оцените значимость его информации для менеджмента в:

1. Туристическом бизнесе;

2. Творческом коллективе.