Company newsletter. Common mistakes

Using headlines that aren’t descriptive or catchy. Using headlines that are all the same size. Writing weak lead sentences. Using too many type styles and fonts in your newsletter

Press Release

Contact information - company name, name of individual the company should contact. Release date (a specific date the information can be released. Headline - designed to get the editor's attention and get him to start reading. Body - what you want the media to know about your product or service. Response information - how the reader can get in touch with you for more information on your product or service.

How to be a successful pr person

Telling the truth. “No comment” to a reporter. Negative portrayal of your company in tomorrow's paper. To do the same PR, the same marketing that everybody else does. How will one stand out from the other and get noticed? Becoming a media maven. Constant reading, watching and listening. Expanding your knowledge.

The New Rules for Public Relations

Nigh-level public relations representation. Identifying hidden profit opportunities. A strategic public relations campaign. Positioning а соmраnу as a market leader. Increas­ing media visibility. The most creative approach to customers. Public education. A robust economy. The most effective public relations practices. The art of communicating a strategic vision to others in an informative and convincing way. Strategic planning and can appear to be out of sync business objectives. The success of a campaign. The support, commitment and involvement of the highest levels within the organization. Tactical public relations. Competitive an economic environments. Long-term programs. Adding value to any organization

V курс

Definition of Ethics

The meaning of ethics is hard to pin down, and the views many people have about ethics are uncertain. Nonetheless, ethical dilemmas are all around us. In many sectors of society today, institutions are sending out mixed signals about the value of moral conduct.

What Exactly is Ethics

In general, ethics refers to the values that guide a person, organization, or society – the difference between right and wrong, fairness and unfairness, honesty and dishonesty. One’s conduct is measured not only against his or her conscience but also against some norm of acceptability that has been societally, professionally, or organizationally determined.

Ethics in Business

For many people today regrettably, the term business ethics is an oxymoron. Its mere mention stimulates thoughts of disgraced financiers like Marvin Frankel and Martin Armstrong of the late 1990s, and Ivan Boesky and Michael Milken of the early 1990s – illegally raking in millions of dollars insider stock tips and fraudulent schemes – or of tobacco companies being charged by congressional committees for withholding damaging, data on the addictive properties of cigarettes.

Corporate Codes of Conduct

One manifestation of the increased attention to corporate ethics is the growth of internal codes of conduct. Codes of ethics, standards of conduct, and similar statements of corporate policies and values have proliferated in recent years. The reasons corporations have adopted such codes vary from company to company.

Ethics in Government

Politics has never enjoyed an unblemished reputation when it comes to ethics. In the final years of the 20^th century, politics developed a particularly sleazy reputation.

Ethics in Journalist

Journalists at all times will show respect for the dignity, privacy, rights, and well-being of people encountered in the course of gathering and presenting news.

The news media should not communicate unofficial charges affecting reputation or moral character without giving the accused a chance to reply. The news media must guard against invading a person’s right to privacy. The media should not pander to morbid curiosity about details of vice and crime.

Ethics in Public Relations.

In light of numerous misconceptions about what the practice of public relations is or isn’t, it is imperative that practitioners emulate the highest standards of personal and professional ethics. Within an organization, public relations practitioners must be the standard bearers of corporate ethical initiatives. By the same token, public relations consultants must always counsel their clients in an ethical direction – toward accuracy and candor and away from lying and hiding the truth.

The President and the Intern.

Of all the ethical transgressions that afflicted America in the final years of the 20^th century, none was more public, more embarrassing, or more destructive to the institutions of politics and the American presidency than the case of Bill Clinton and Monica Lewinsky.

Dick Morris

No advisor symbolized better the “political ethics” – or lack thereof – of the late 1990s than Dick Morris. As a strategist for national and local candidates, it apparently made no difference to Mr. Morris which side or inclination his candidates represented. Just as long as they “showed him the money”, he was content, working for right-wingers, such as Senators Jesse Helms and Trent Lott, or left leaners, such as Senator Howard Metzenbaum and President Bill Clinton.

Different Codes of Ethics

Code of Ethics and Business Conduct. Honesty: to be truthful in all our endeavors; to be honest and forthright with one another and with our customers, communities, suppliers, and shareholders. Integrity: to say what we mean, to deliver what we promise, and to stand for what is right. Respect: to treat one another with dignity and fairness, appreciating the diversity of our workspace and the uniqueness of each employee. Trust: to build confidence through teamwork and open, candid communication. Responsibility: to speak up – without fear of retribution – and report concerns in the work place, including violations of laws, regulations and company policies, and seek clarification and guidance whenever there is doubt. Citizenship: to obey all the laws of the United States and the other countries in which we do business and to do our part to make the communities in which we live. Lockheed code. The principles enumerated here represent the obligations that Lockheed Martin Corporation believes it has to its public in the wake of ethical tribulations in the 1990s.