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ɝɨɞɚ ɤɨɦɩɚɧɢɹ 6DQRIL ɞɨɥɹ – ɜ ɚɛɫɨɥɸɬɧɵɣ ɱɢɫɥɚɯ – 26,6
ɦɥɪɞɪɭɛɥɟɣɬɪɟɬɶɟɦɟɫɬɨɭɠɟɧɚɩɪɨɬɹɠɟɧɢɢɞɜɭɯɥɟɬɭɞɟɪɠɢ
ɜɚɟɬ 1RYDUWLV ɫ ɞɨɥɟɣ ɪɚɜɧɨɣ ɢ ɫɬɨɢɦɨɫɬɧɵɦ ɨɛɴɟɦɨɦ ɜ
ɪɚɡɦɟɪɟɦɥɪɞɪɭɛɥɟɣɱɟɬɜɟɪɬɨɟ ɦɟɫɬɨ ɡɚɧɢɦɚɟɬɩɨɞɧɹɜɲɚɹ
ɫɹ ɧɚ ɨɞɧɭ ɩɨɡɢɰɢɸ ɜ ɪɟɣɬɢɧɝɟ ɤɨɪɩɨɪɚɰɢɹ Ɉɬɢɫɢɮɚɪɦ ɞɨɥɹ –
ɦɥɪɞ ɪɭɛɥɟɣ ɡɚɜɟɪɲɚɟɬ ɪɟɣɬɢɧɝ 6HUYLHU ɨɧ ɭɬɪɚɬɢɥ
ɨɞɧɭɩɨɡɢɰɢɸɢ ɫɟɝɨɞɧɹɢɦɟɟɬɞɨɥɸɪɚɜɧɭɸɚɜɚɛɫɨɥɸɬ
ɧɵɯɱɢɫɥɚɯɟɝɨɪɟɡɭɥɶɬɚɬ– ɦɥɪɞɪɭɛɥɟɣ [4].
Ɂɚɤɥɸɱɟɧɢɟ
Ɋɟɡɸɦɢɪɭɹ ɨɬɦɟɬɢɦ ɤɨɪɩɨɪɚɬɢɜɧɚɹ ɫɨɰɢɚɥɶɧɚɹ ɨɬɜɟɬɫɬ
ɜɟɧɧɨɫɬɶ ɜ ɮɚɪɦɚɰɟɜɬɢɱɟɫɤɨɦ ɛɢɡɧɟɫɟɨɛɪɟɬɚɟɬ ɤɚɱɟɫɬɜɟɧɧɨɧɨ
ɜɨɟ ɡɧɚɱɟɧɢɟ ɜ ɧɚɫɬɨɹɳɟɟ ɜɪɟɦɹɋɭɛɴɟɤɬɵ ɯɨɡɹɣɫɬɜɨɜɚɧɢɹ ɨɩ
ɬɢɦɢɡɢɪɭɸɬɫɜɨɸ ɞɟɹɬɟɥɶɧɨɫɬɶɬɚɤ ɱɬɨɛɵ ɢɧɬɟɪɟɫɵ ɛɢɡɧɟɫɚɢ
ɩɨɫɭɬɢ «ɜɵɠɢɜɚɧɢɹ» ɜ ɭɫɥɨɜɢɹɯɤɨɧɤɭɪɟɧɬɧɨɣ ɛɨɪɶɛɵɧɟ ɩɪɨ
ɬɢɜɨɪɟɱɢɥɢ ɨɛɳɢɦɩɪɢɧɰɢɩɚɦɢ ɩɪɚɤɬɢɤɟ ɤɨɪɩɨɪɚɬɢɜɧɨɣ ɫɨɰɢ
ɚɥɶɧɨɣɨɬɜɟɬɫɬɜɟɧɧɨɫɬɢ Ʉɨɪɩɨɪɚɬɢɜɧɚɹ ɫɨɰɢɚɥɶɧɚɹɨɬɜɟɬɫɬɜɟɧ
ɧɨɫɬɶɜɮɚɪɦɚɰɟɜɬɢɱɟɫɤɨɦ ɛɢɡɧɟɫɟɩɪɟɞɫɬɚɜɥɹɟɬɫɨɛɨɣɪɹɞɨɛɹ
ɡɚɬɟɥɶɫɬɜɤɨɬɨɪɵɟ ɮɚɤɬɢɱɟɫɤɢ ɜɵɧɟɫɟɧɵɡɚ ɪɚɦɤɢ ɞɟɤɥɚɪɢɪɭɟ
ɦɨɝɨ ɡɚɤɨɧɨɦ ɨɛɹɡɚɬɟɥɶɫɬɜɚ ɫɨɛɥɸɞɚɬɶ ɢ ɪɟɚɥɢɡɨɜɵɜɚɬɶ ɬɟ ɢɥɢ
ɢɧɵɟɧɨɪɦɵȾɚɧɧɵɣɤɨɧɰɟɩɬɞɟɬɟɪɦɢɧɢɪɨɜɚɧɞɨɛɪɨɜɨɥɶɧɨɫɬɶɸ
ɩɪɢɧɹɬɢɹ ɫɭɛɴɟɤɬɚɦɢ ɮɚɪɦɚɰɟɜɬɢɱɟɫɤɨɝɨ ɛɢɡɧɟɫɚ ɜɫɟɝɨ ɦɧɨɝɨ
ɨɛɪɚɡɢɹ ɞɨɩɨɥɧɢɬɟɥɶɧɵɯ ɦɟɪ ɞɥɹ ɩɨɜɵɲɟɧɢɹ ɤɚɱɟɫɬɜɚ ɩɪɟɞɨɫ
ɬɚɜɥɹɟɦɨɣ ɩɪɨɞɭɤɰɢɢ ɡɚɳɢɬɵ ɩɪɚɜ ɩɨɬɪɟɛɢɬɟɥɟɣ ɡɚɳɢɬɵ ɨɤɪɭ
ɠɚɸɳɟɣɫɪɟɞɵɢɠɢɡɧɢɪɚɛɨɬɧɢɤɨɜɢɢɯɫɟɦɟɣɚɬɚɤɠɟɦɟɫɬɧɨɝɨ
ɫɨɨɛɳɟɫɬɜɚɢɨɛɳɟɫɬɜɚɜɰɟɥɨɦ
ɋɩɢɫɨɤɥɢɬɟɪɚɬɭɪɵ
ɋɚɣɬ ɤɨɦɩɚɧɢɢ Bayer >ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ@ – Ɋɟɠɢɦ
ɞɨɫɬɭɩɚ
https://pharma.bayer.ru/scripts/pages/ru/therapeutic_areas/produ
FWVBEHZDUHBRIBFRXQWHUIHLWVɞɚɬɚɨɛɪɚɳɟɧɢɹ
2. Ʉɨɦɢɫɫɚɪɨɜɚ ɘ ȼ ɋɨɫɬɚɜ ɢ ɩɪɨɰɟɫɫ ɮɨɪɦɢɪɨɜɚɧɢɹ
ɤɨɪɩɨɪɚɬɢɜɧɨɣ ɨɬɱɺɬɧɨɫɬɢ >ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ@ Ɇɨɥɨɞɨɣ
ɭɱɟɧɵɣ – 2017. – ʋ – ɋ -62. – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ
https://moluch.ru/archive/181/46706/
https://pharma.bayer.ru/scripts/pages/ru/therapeutic_areas/products_/b
HZDUHBRIBFRXQWHUIHLWVɞɚɬɚɨɛɪɚɳɟɧɢɹ27.12.2017).
11
Ɇɟɠɞɭɧɚɪɨɞɧɵɣ ɞɟɥɨɜɨɣ ɠɭɪɧɚɥ «ɍɫɬɨɣɱɢɜɵɣ Ȼɢɡɧɟɫ»
>ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ@ – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ: http://csrjournal.com/
https://pharma.bayer.ru/scripts/pages/ru/therapeutic_areas/products_/b
eware_ofBFRXQWHUIHLWVɞɚɬɚɨɛɪɚɳɟɧɢɹ
Ɋɨɫɫɢɣɫɤɨɟ ɚɝɟɧɬɫɬɜɨ ɦɟɞɢɤɨ-ɫɨɰɢɚɥɶɧɨɣ ɢɧɮɨɪɦɚɰɢɢ
>ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ@ – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ
http://riaami.ru/2017/03/top20-farmkompanij-na-kommercheskomrynke-rossii-v-2016-godu/
https://pharma.bayer.ru/scripts/pages/ru/therapeutic_areas/products_/b
HZDUHBRIBFRXQWHUIHLWVɞɚɬɚɨɛɪɚɳɟɧɢɹ
12
Vu Quang Trung
Peculiarities of decision making in motivating employees
Financial University under the Government of the Russian Federation
Scientific adviser:
Marina Izmailova, Doctor of Economics, Associate Professor,
Financial University under the Government of the Russian
Federation
ȼɭɄɭɚɧɝɑɭɧɝ
Ɉɫɨɛɟɧɧɨɫɬɢɩɪɢɧɹɬɢɹɪɟɲɟɧɢɣɩɨɦɨɬɢɜɚɰɢɢɩɟɪɫɨɧɚɥɚ
ɤɨɪɩɨɪɚɰɢɢ
ɦɚɝɢɫɬɪɚɧɬ 2 ɤɭɪɫɚ ɧɚɩɪɚɜɥɟɧɢɹ «Ɇɟɧɟɞɠɦɟɧɬ»
ɇɚɭɱɧɵɣ ɪɭɤɨɜɨɞɢɬɟɥɶ
ɂɡɦɚɣɥɨɜɚ Ɇɚɪɢɧɚ Ⱥɥɟɤɫɟɟɜɧɚ ɞɷɧ ɞɨɰɟɧɬ
Ɏɢɧɚɧɫɨɜɵɣ ɭɧɢɜɟɪɫɢɬɟɬ ɩɪɢ ɉɪɚɜɢɬɟɥɶɫɬɜɟ Ɋɨɫɫɢɣɫɤɨɣ
Ɏɟɞɟɪɚɰɢɢ
Ⱥɧɧɨɬɚɰɢɹ ɫɬɚɬɶɹ ɪɚɫɫɦɚɬɪɢɜɚɟɬ ɨɫɨɛɟɧɧɨɫɬɢ ɦɨɬɢɜɚɰɢɢ
ɩɟɪɫɨɧɚɥɚɜɨɪɝɚɧɢɡɚɰɢɢɚɬɚɤɠɟɟɟɬɟɫɧɭɸɫɜɹɡɶɫɤɚɞɪɨɜɨɣɩɨ
ɥɢɬɢɤɨɣ Ɉɛɨɫɧɨɜɵɜɚɟɬɫɹ ɧɟɨɛɯɨɞɢɦɨɫɬɶ ɤɨɨɪɞɢɧɢɪɨɜɚɬɶ ɦɨɬɢ
ɜɚɰɢɸɩɟɪɫɨɧɚɥɚɫɨɜɫɟɦɢɷɬɚɩɚɦɢɤɚɞɪɨɜɨɣɩɨɥɢɬɢɤɢɧɚɱɢɧɚɹɫ
ɮɨɪɦɢɪɨɜɚɧɢɹɤɪɢɬɟɪɢɟɜɞɥɹɨɬɛɨɪɚɩɟɪɫɨɧɚɥɚȺɤɬɭɚɥɢɡɢɪɭɟɬɫɹ
ɩɪɨɛɥɟɦɚ ɝɢɛɤɨɫɬɢ ɦɨɬɢɜɚɰɢɨɧɧɵɯ ɪɵɱɚɝɨɜ ɚ ɬɚɤɠɟ ɩɪɟɞɥɚɝɚ
ɸɬɫɹɪɟɤɨɦɟɧɞɚɰɢɢɩɨɟɟɭɫɬɪɚɧɟɧɢɸ
Ʉɥɸɱɟɜɵɟɫɥɨɜɚ ɦɨɬɢɜɚɰɢɹɩɟɪɫɨɧɚɥɤɚɞɪɨɜɚɹɩɨɥɢɬɢɤɚ
Abstract: The article covers some features of the motivation of
personnel in the organization, as well as its close relationship with
personnel policy. The authors discuss the necessity to coordinate staff
motivation with all stages of personnel policy, starting with the formation of criteria for personnel selection. The problem of flexibility of
motivational levers is also raised in article, and recommendations for
its elimination are offered.
Keywords: motivation, personnel, personnel policy.
13
Ʌɭɱɲɢɟ ɩɪɚɤɬɢɤɢ ɦɢɪɨɜɨɝɨ ɢ ɨɬɟɱɟɫɬɜɟɧɧɨɝɨ ɨɩɵɬɚ ɞɟɹ
ɬɟɥɶɧɨɫɬɢɜɫɮɟɪɟɛɢɡɧɟɫɚɩɨɤɚɡɵɜɚɸɬɱɬɨɫɪɟɞɢɡɚɢɧɬɟɪɟɫɨɜɚɧ
ɧɵɯɥɢɰɤɨɪɩɨɪɚɰɢɢɢɢɧɵɯɨɪɝɚɧɢɡɚɰɢɣɦɟɧɶɲɟɝɨɪɚɡɦɟɪɚɨɫɨ
ɛɨɟ ɜɧɢɦɚɧɢɟ ɫɥɟɞɭɟɬ ɭɞɟɥɹɬɶ ɩɟɪɫɨɧɚɥɭ ɩɨɫɤɨɥɶɤɭ ɜɨ ɦɧɨɝɨɦ
ɩɨɫɪɟɞɫɬɜɨɦ ɟɝɨ ɭɫɢɥɢɣ ɩɨɞɞɟɪɠɢɜɚɟɬɫɹ ɩɨɥɨɠɢɬɟɥɶɧɚɹ ɢ ɩɪɨ
ɞɭɤɬɢɜɧɚɹɫɜɹɡɶɫɨɜɫɟɦɢɨɫɬɚɥɶɧɵɦɢɡɚɢɧɬɟɪɟɫɨɜɚɧɧɵɦɢɫɬɨɪɨ
ɧɚɦɢɂɦɟɧɧɨɩɟɪɫɨɧɚɥɜɫɨɱɟɬɚɧɢɢɫɞɪɭɝɢɦɢɪɟɫɭɪɫɚɦɢɮɨɪɦɢ
ɪɭɟɬ ɩɪɨɱɧɵɣ ɮɭɧɞɚɦɟɧɬ ɞɥɹ ɤɨɪɩɨɪɚɰɢɢ ɧɚɛɚɡɟ ɤɨɬɨɪɨɝɨɨɧɚ
ɫɬɪɨɢɬ ɩɭɬɶ ɤ ɫɜɨɢɦ ɩɨɫɬɚɜɥɟɧɧɵɦ ɰɟɥɹɦ Ⱦɚɧɧɨɟ ɭɬɜɟɪɠɞɟɧɢɟ
ɨɛɨɫɧɨɜɵɜɚɟɬɫɹ ɜɡɚɢɦɨɢɫɤɥɸɱɚɸɳɢɦɢ ɩɨɧɹɬɢɹɦɢ «ɧɟɬ ɫɨɬɪɭɞ
ɧɢɤɨɜ – ɧɟɬ ɧɢɤɚɤɨɣ ɚɤɬɢɜɧɨɫɬɢ» ɨɫɨɛɟɧɧɨ ɤɨɝɞɚ ɞɟɥɨ ɤɚɫɚɟɬɫɹ
ɤɨɪɩɨɪɚɰɢɣɢɤɚɤɨɣ-ɥɢɛɨɢɧɨɣɦɚɫɲɬɚɛɧɨɣɞɟɹɬɟɥɶɧɨɫɬɢ
ɋɬɨɢɬɨɬɦɟɬɢɬɶ ɱɬɨɦɢɫɫɢɸ ɤɨɪɩɨɪɚɰɢɢɩɨɫɬɚɧɨɜɤɭɰɟɥɟɣ
ɢɧɚɩɪɚɜɥɟɧɢɣɡɚɞɚɸɬ ɢɦɟɧɧɨɨɪɝɚɧɵ ɭɩɪɚɜɥɟɧɢɹ ɜ ɥɢɰɟ ɚɤɰɢɨ
ɧɟɪɨɜɢɫɨɜɟɬɚɞɢɪɟɤɬɨɪɨɜ ɧɨɧɟɩɨɫɪɟɞɫɬɜɟɧɧɨ ɷɮɮɟɤɬɢɜɧɨɫɬɶɢ
ɪɟɡɭɥɶɬɚɬɢɜɧɨɫɬɶɜɵɩɨɥɧɟɧɢɹɡɚɞɚɱ ɰɟɥɟɣɢɦɢɫɫɢɢɤɨɪɩɨɪɚɰɢɢ
ɨɛɟɫɩɟɱɢɜɚɸɬ ɫɚɦɢ ɤɚɞɪɵ ɚ ɫɥɟɞɨɜɚɬɟɥɶɧɨ ɢ ɤɚɞɪɨɜɵɣ ɨɬɞɟɥ
ɨɪɝɚɧɢɡɚɰɢɢɢɟɝɨɤɚɞɪɨɜɵɟɪɟɲɟɧɢɹ
Ɍɚɤɢɦɨɛɪɚɡɨɦɚɤɬɭɚɥɶɧɨɫɬɶɜɵɛɪɚɧɧɨɣɬɟɦɵɚɪɝɭɦɟɧɬɢɪɭ
ɟɬɫɹ ɬɟɦ ɱɬɨɞɥɹ ɭɫɩɟɲɧɨɣ ɪɚɛɨɬɵ ɤɨɪɩɨɪɚɰɢɢ ɟɣ ɧɭɠɟɧɫɨɨɬ
ɜɟɬɫɬɜɭɸɳɢɣ ɩɟɪɫɨɧɚɥ ɞɥɹ ɷɮɮɟɤɬɢɜɧɨɝɨ ɭɩɪɚɜɥɟɧɢɹ ɤɨɬɨɪɵɦ
ɧɭɠɧɚɬɳɚɬɟɥɶɧɨɩɪɨɞɭɦɚɧɧɚɹ ɤɚɞɪɨɜɚɹɩɨɥɢɬɢɤɚɈɫɧɨɜɧɨɣ ɰɟ
ɥɶɸɫɬɚɬɶɢɹɜɥɹɟɬɫɹɜɵɹɜɥɟɧɢɟɧɚɤɚɤɨɦɷɬɚɩɟɞɨɥɠɟɧɮɨɪɦɢɪɨ
ɜɚɬɶɫɹ ɦɨɬɢɜɚɰɢɨɧɧɵɣ ɢɧɫɬɪɭɦɟɧɬɚɪɢɣ ɤɚɤ ɞɨɥɠɧɚ ɪɟɲɚɬɶɫɹ
ɩɪɨɛɥɟɦɚɝɢɛɤɨɫɬɢɤɚɞɪɨɜɨɣɩɨɥɢɬɢɤɢɜɪɨɫɫɢɣɫɤɢɯɤɨɦɩɚɧɢɹɯɢ
ɤɚɤɨɣɥɭɱɲɢɣ ɡɚɪɭɛɟɠɧɵɣ ɨɩɵɬ ɦɨɠɟɬ ɛɵɬɶ ɢɫɩɨɥɶɡɨɜɚɧ ɜ ɪɨɫ
ɫɢɣɫɤɨɣɩɪɚɤɬɢɤɟ
Ɉɬɦɟɱɚɟɦɱɬɨɦɨɬɢɜɚɰɢɹɢɫɬɢɦɭɥɢɪɨɜɚɧɢɟɹɜɥɹɟɬɫɹɧɟɨɬɴ
ɟɦɥɟɦɨɣɱɚɫɬɶɸɥɸɛɨɣɤɚɞɪɨɜɨɣɩɨɥɢɬɢɤɢȼɫɜɨɸɨɱɟɪɟɞɶɤɚɞ
ɪɨɜɵɣ ɦɟɧɟɞɠɦɟɧɬ ɹɜɥɹɟɬɫɹ ɧɟɨɬɴɟɦɥɟɦɨɣ ɱɚɫɬɶɸ ɦɨɬɢɜɚɰɢɢ
ɤɚɞɪɨɜɩɨɫɤɨɥɶɤɭɱɟɥɨɜɟɱɟɫɤɢɣɪɟɫɭɪɫ – ɫɚɦɵɣɫɥɨɠɧɵɣɜɢɞɢɡ
ɜɫɟɯɢɦɟɸɳɢɯɫɹɪɟɫɭɪɫɨɜɉɨɫɬɚɪɚɟɦɫɹɷɬɨɨɛɨɫɧɨɜɚɬɶ
Ʉɚɞɪɨɜɚɹɪɚɛɨɬɚ– ɷɬɨɞɟɹɬɟɥɶɧɨɫɬɶɤɚɞɪɨɜɵɯɫɥɭɠɛɩɨɪɟɚ
ɥɢɡɚɰɢɢ ɰɟɥɟɣ ɡɚɞɚɱ ɢ ɩɪɢɧɰɢɩɨɜ ɤɚɞɪɨɜɨɣ ɩɨɥɢɬɢɤɢ ɜɤɥɸ
ɱɚɸɳɚɹɜɫɟɛɹɪɚɡɥɢɱɧɵɟɮɨɪɦɵɦɟɬɨɞɵɢɬɟɯɧɨɥɨɝɢɢɪɚɛɨɬɵɫ
ɩɟɪɫɨɧɚɥɨɦɜɬɨɦɱɢɫɥɟɢɦɨɬɢɜɚɰɢɸ
Ʉɚɞɪɨɜɵɣɨɬɞɟɥɜɤɨɪɩɨɪɚɰɢɢ— ɷɬɨɰɟɥɚɹɫɬɪɭɤɬɭɪɚɡɚɧɢ
ɦɚɸɳɚɹɫɹɧɟɬɨɥɶɤɨɩɨɞɛɨɪɨɦɢɮɨɪɦɢɪɨɜɚɧɢɟɦɩɟɪɫɨɧɚɥɚɧɨɢ
ɤɨɧɫɭɥɶɬɢɪɨɜɚɧɢɟɦ ɩɪɨɟɤɬɢɪɨɜɚɧɢɟɦ ɨɪɝɚɧɢɡɚɰɢɟɣ ɤɨɧɬɪɨɥɟɦ
ɢ ɧɚɞɡɨɪɨɦ ɡɚ ɫɨɨɬɜɟɬɫɬɜɢɟɦ ɩɟɪɫɨɧɚɥɚ ɤɜɚɥɢɮɢɤɚɰɢɨɧɧɵɦ ɬɪɟ
14
ɛɨɜɚɧɢɹɦɫɨɛɥɸɞɟɧɢɟɦɢɦɢɨɝɪɚɧɢɱɟɧɢɣɢɡɚɩɪɟɬɨɜ ɇɟ ɜɵ
ɡɵɜɚɟɬɫɨɦɧɟɧɢɣɱɬɨɤɚɞɪɨɜɚɹɫɥɭɠɛɚ– ɨɞɧɚɢɡɨɫɧɨɜɥɸɛɨɣɨɪ
ɝɚɧɢɡɚɰɢɢɨɬɟɟɪɚɛɨɬɵɜɨɦɧɨɝɨɦɡɚɜɢɫɹɬɪɟɡɭɥɶɬɚɬɵɜɫɟɣɨɪɝɚ
ɧɢɡɚɰɢɢ
Ɉɫɧɨɜɧɚɹɡɚɞɚɱɚ ɤɚɞɪɨɜɨɣ ɫɥɭɠɛɵɡɚɤɥɸɱɚɟɬɫɹ ɜ ɮɨɪɦɢɪɨ
ɜɚɧɢɢ ɤɚɞɪɨɜɨɝɨ ɫɨɫɬɚɜɚ ɨɧɚ ɞɨɥɠɧɚ ɫɨɨɬɜɟɬɫɬɜɨɜɚɬɶ ɭɫɬɚɧɨɜ
ɥɟɧɧɵɦ ɬɪɟɛɨɜɚɧɢɹɦ ɢ ɫɬɚɧɞɚɪɬɚɦ ɚ ɬɚɤɠɟ ɨɛɟɫɩɟɱɢɜɚɬɶ ɜɨɡ
ɦɨɠɧɨɫɬɶɨɪɝɚɧɢɡɚɰɢɢɷɮɮɟɤɬɢɜɧɨɜɵɩɨɥɧɹɬɶɫɜɨɢɡɚɞɚɱɢɢɞɨɫ
ɬɢɝɚɬɶɰɟɥɟɣɈɫɧɨɜɧɵɦ ɢɧɫɬɪɭɦɟɧɬɨɦɪɚɛɨɬɵ ɤɚɞɪɨɜɨɣɫɥɭɠɛɵ
ɹɜɥɹɸɬɫɹɤɚɞɪɨɜɵɟɬɟɯɧɨɥɨɝɢɢ— ɫɨɜɨɤɭɩɧɨɫɬɶɷɥɟɦɟɧɬɨɜɜɡɚɢ
ɦɨɞɨɩɨɥɧɹɸɳɢɯ ɞɪɭɝ ɞɪɭɝɚ ɜ ɤɨɬɨɪɨɣ ɨɞɢɧ ɷɥɟɦɟɧɬ ɧɟ ɦɨɠɟɬ
ɫɭɳɟɫɬɜɨɜɚɬɶɛɟɡɞɪɭɝɨɝɨɗɬɢɦɢɷɥɟɦɟɧɬɚɦɢɢɥɢɷɬɚɩɚɦɢɤɚɞɪɨ
ɜɨɣɩɨɥɢɬɢɤɢɹɜɥɹɸɬɫɹ
x ɨɬɛɨɪɤɚɞɪɨɜ
x ɨɰɟɧɤɚɤɚɞɪɨɜ
x ɭɩɪɚɜɥɟɧɢɟɤɚɪɶɟɪɨɣɩɟɪɫɨɧɚɥɚ
ȼɡɚɢɦɨɫɜɹɡɶ ɷɬɢɯ ɷɥɟɦɟɧɬɨɜ ɦɨɠɧɨ ɜɵɪɚɡɢɬɶ ɫɥɟɞɭɸɳɢɦ
ɨɛɪɚɡɨɦ ɨɬɛɨɪ ɩɟɪɫɨɧɚɥɚ ɧɟɜɨɡɦɨɠɟɧ ɛɟɡ ɟɝɨ ɨɰɟɧɤɢ ɚ ɡɚɧɢ
ɦɚɬɶɫɹ ɜɨɩɪɨɫɚɦɢ ɤɚɪɶɟɪɧɨɝɨ ɪɨɫɬɚ ɤɚɞɪɨɜ ɧɟɬ ɫɦɵɫɥɚ ɟɫɥɢ ɨɧ
ɟɳɟ ɧɟ ɨɬɨɛɪɚɧ ȿɫɬɶɟɳɟ ɨɞɢɧ ɫɜɹɡɭɸɳɢɣ ɷɥɟɦɟɧɬ ɜ ɤɚɞɪɨɜɵɯ
ɬɟɯɧɨɥɨɝɢɹɯ– ɦɨɬɢɜɚɰɢɹɩɟɪɫɨɧɚɥɚ
Ⱦɟɥɨɜ ɬɨɦ ɱɬɨ ɷɬɚɩɵɤɚɞɪɨɜɨɣ ɩɨɥɢɬɢɤɢ ɩɪɟɞɫɬɚɜɥɟɧɧɵɟ
ɜɵɲɟ ɧɟɩɨɫɪɟɞɫɬɜɟɧɧɨ ɜɥɢɹɸɬ ɧɚ ɦɨɬɢɜɚɰɢɨɧɧɭɸ ɫɨɫɬɚɜɥɹɸ
ɳɭɸɭɩɪɚɜɥɟɧɢɹ ɩɟɪɫɨɧɚɥɨɦ ɂɧɵɦɢɫɥɨɜɚɦɢ ɦɨɬɢɜɢɪɨɜɚɬɶ ɫɨ
ɬɪɭɞɧɢɤɨɜ ɡɧɚɱɢɬɟɥɶɧɨ ɥɟɝɱɟ ɟɫɥɢ ɨɧɢ ɩɪɚɜɢɥɶɧɨ ɨɬɨɛɪɚɧɵ
Ɉɰɟɧɤɚ ɤɚɞɪɨɜ ɩɨɡɜɨɥɢɬ ɪɚɡɪɚɛɨɬɚɬɶ ɦɨɬɢɜɚɰɢɨɧɧɵɟ ɪɵɱɚɝɢ ɚ
ɥɸɛɨɣɤɚɪɶɟɪɧɵɣɪɨɫɬ ɜɤɥɸɱɚɟɬɜ ɫɟɛɹɦɨɳɧɭɸ ɦɨɬɢɜɚɰɢɨɧɧɭɸ
ɫɨɫɬɚɜɥɹɸɳɭɸ ɉɪɢɱɢɧɧɨ-ɫɥɟɞɫɬɜɟɧɧɚɹ ɫɜɹɡɶ ɡɞɟɫɶ ɨɱɟɧɶ ɫɢɥɶ
ɧɚɹɭɱɢɬɵɜɚɹɬɨɬɮɚɤɬɱɬɨɦɵɢɦɟɟɬɞɟɥɨɫɬɚɤɢɦɪɟɫɭɪɫɨɦɤɚɤ
ɱɟɥɨɜɟɤ ɤɨɬɨɪɵɣ ɧɚɞɟɥɟɧ ɨɩɪɟɞɟɥɟɧɧɵɦɢ ɩɨɜɟɞɟɧɱɟɫɤɢɦɢ ɨɫɨ
ɛɟɧɧɨɫɬɹɦɢ Ɍɚɤɢɦ ɨɛɪɚɡɨɦ ɤɚɞɪɨɜɵɣ ɦɟɧɟɞɠɦɟɧɬ ɹɜɥɹɟɬɫɹ ɧɟ
ɨɬɴɟɦɥɟɦɨɣɱɚɫɬɶɸɦɨɬɢɜɚɰɢɢɩɟɪɫɨɧɚɥɚɢɧɚɨɛɨɪɨɬɩɨɫɤɨɥɶɤɭ
ɤɚɞɪɨɜɵɟɬɟɯɧɨɥɨɝɢɢɜɤɥɸɱɚɸɬɜ ɫɟɛɹ ɦɨɬɢɜɚɰɢɸ ɢɫɬɢɦɭɥɢɪɨ
ɜɚɧɢɟ Ɂɜɭɱɢɬ ɩɚɪɚɞɨɤɫɚɥɶɧɨ ɧɚ ɩɟɪɜɵɣ ɜɡɝɥɹɞ ɧɨ ɟɫɥɢ ɜɨɨɪɭ
ɠɢɬɫɹ ɩɫɢɯɨɥɨɝɢɱɟɫɤɢɦɢ ɡɧɚɧɢɹɦɢ ɨɫɨɛɟɧɧɨ ɛɢɯɟɜɢɨɪɢɫɬɤɨɣ
ɲɤɨɥɵɚ ɬɚɤɠɟ ɥɨɝɢɤɨɣ ɩɪɢɱɢɧɧɨ-ɫɥɟɞɫɬɜɟɧɧɵɯ ɫɜɹɡɟɣ ɬɨ ɞɚɧ
ɧɨɟɭɬɜɟɪɠɞɟɧɢɟɩɪɟɞɫɬɚɜɥɹɟɬɫɹɨɛɨɫɧɨɜɚɧɧɵɦ
Ɍɚɤɢɦɨɛɪɚɡɨɦɦɨɠɧɨɫɞɟɥɚɬɶɜɵɜɨɞɱɬɨɩɪɨɰɟɫɫɩɪɢɧɹɬɢɹ
ɪɟɲɟɧɢɹɩɨɦɨɬɢɜɚɰɢɢɩɟɪɫɨɧɚɥɚ ɟɳɟɧɚɱɢɧɚɟɬɫɹɞɨ ɨɬɛɨɪɚɤɚɞ
15
ɪɨɜɂ ɦɵ ɩɪɟɞɩɨɥɚɝɚɟɦɱɬɨ ɷɬɨɬ ɩɪɨɰɟɫɫɡɚɩɭɫɤɚɟɬɫɹ ɜ ɧɟɨɫɨɡ
ɧɚɧɧɨɦ ɪɟɠɢɦɟ ɤɨɝɞɚ ɤɚɞɪɨɜɚɹ ɫɬɪɭɤɬɭɪɚ ɮɨɪɦɢɪɭɟɬ ɤɪɢɬɟɪɢɢ
ɛɭɞɭɳɟɝɨɫɨɬɪɭɞɧɢɤɚɧɚɬɭɢɥɢɢɧɭɸɞɨɥɠɧɨɫɬɶɚɟɫɥɢɛɵɬɶɟɳɟ
ɬɨɱɧɟɟɤɨɝɞɚɷɬɚɞɨɥɠɧɨɫɬɶɬɨɥɶɤɨɮɨɪɦɢɪɭɟɬɫɹɗɬɨɤɚɤɷɤɨɧɨ
ɦɢɱɟɫɤɢɣɡɚɤɨɧɟɫɬɶɫɩɪɨɫ– ɟɫɬɶɩɪɟɞɥɨɠɟɧɢɟ
ɉɪɢɧɹɬɢɟ ɪɟɲɟɧɢɣ ɤɚɞɪɨɜɨɣ ɫɥɭɠɛɨɣ ɤɨɪɩɨɪɚɰɢɢ ɩɨ ɚɞɚɩ
ɬɚɰɢɢɢ ɩɪɨɮɨɪɢɟɧɬɚɰɢɢɬɨɠɟ ɢɦɟɟɬɩɪɹɦɨɟ ɜɥɢɹɧɢɟɧɚ ɦɨɬɢɜɚ
ɰɢɸɩɟɪɫɨɧɚɥɚɉɨɠɚɥɭɣɷɬɨɨɞɧɚɢɡɨɫɧɨɜɧɵɯɩɪɢɱɢɧɩɨɱɟɦɭɜ
ɤɨɦɩɚɧɢɹɯɋɒȺəɩɨɧɢɢɢ ȿɜɪɨɩɵ ɯɨɪɨɲɨɪɚɛɨɬɚɸɬɦɨɬɢɜɚɰɢ
ɨɧɧɵɟɪɵɱɚɝɢ– ɨɧɢɭɞɟɥɹɸɬɨɱɟɧɶɛɨɥɶɲɨɟɜɧɢɦɚɧɢɟɚɞɚɩɬɚɰɢɢ
ɢ ɩɪɨɮɨɪɢɟɧɬɚɰɢɢ Ɍɚɤɨɣ ɩɨɞɯɨɞ ɩɨɡɜɨɥɹɟɬ ɢɡɛɟɠɚɬɶ ɛɨɥɶɲɢɯ
ɫɬɚɪɬɨɜɵɯɢɡɞɟɪɠɟɤɢɩɨɡɜɨɥɹɟɬɭɫɤɨɪɢɬɶɞɨɫɬɢɠɟɧɢɟɫɬɚɧɞɚɪɬɨɜ
ɪɚɛɨɬɵɧɨɜɵɯ ɪɚɛɨɬɧɢɤɨɜɩɨɧɢɡɢɬɶ ɞɢɫɤɨɦɮɨɪɬɢ ɧɟɨɩɪɟɞɟɥɺɧ
ɧɨɫɬɶ ɢ ɫɬɚɛɢɥɢɡɢɪɨɜɚɬɶɪɚɛɨɱɭɸ ɚɬɦɨɫɮɟɪɭɚ ɤɨɦɮɨɪɬ ɨɩɪɟ
ɞɟɥɟɧɧɨɫɬɶɢɫɬɚɛɢɥɶɧɨɫɬɶɦɨɬɢɜɢɪɭɸɬɪɚɛɨɬɧɢɤɨɜ
ɑɬɨɛɵ ɨɛɟɫɩɟɱɢɬɶ ɩɨɥɨɠɢɬɟɥɶɧɵɣ ɪɟɡɭɥɶɬɚɬ ɭɩɨɦɹɧɭɬɵɯ
ɤɚɞɪɨɜɵɯɡɚɞɚɱɜɤɚɞɪɨɜɵɯɫɥɭɠɛɚɯɡɚɪɭɛɟɠɧɵɯɤɨɦɩɚɧɢɣɮɨɪ
ɦɢɪɭɸɬɫɹ ɫɩɟɰɢɚɥɶɧɵɟ ɩɨɞɪɚɡɞɟɥɟɧɢɹ ɤɨɬɨɪɵɟ ɡɚɧɢɦɚɸɬɫɹ ɜɨ
ɩɪɨɫɚɦɢ ɚɞɚɩɬɚɰɢɢ ɧɚɫɬɚɜɧɢɱɟɫɬɜɚ ɢɧɫɬɪɭɤɬɚɠɚ ɩɪɨɜɟɞɟɧɢɹ
ɫɨɜɦɟɫɬɧɵɯɮɨɪɦɚɥɶɧɵɯ ɢ ɧɟɮɨɪɦɚɥɶɧɵɯɦɟɪɨɩɪɢɹɬɢɣ ɤɨɦɚɧɞ
ɧɵɯ ɬɪɟɧɢɧɝɨɜ ɢ ɬɞ Ɉɬɧɨɫɢɬɟɥɶɧɨ ɪɨɫɫɢɣɫɤɢɯ ɤɨɦɩɚɧɢɣ ɬɚɤɚɹ
ɩɪɚɤɬɢɤɚɧɚɛɥɸɞɚɟɬɫɹɧɟɜɟɡɞɟɢɧɟɜɬɚɤɢɯɦɚɫɲɬɚɛɚɯɢɞɟɬɚɥɹɯ
ɉɨɷɬɨɦɭ ɫɱɢɬɚɟɦ ɱɬɨ ɫɬɨɢɬ ɜɧɢɦɚɬɟɥɶɧɨ ɢɡɭɱɢɬɶ ɩɪɢɦɟɧɹɟɦɵɟ
ɡɚ ɪɭɛɟɠɨɦ ɤɚɞɪɨɜɵɟ ɬɟɯɧɨɥɨɝɢɢ ɢ ɚɞɚɩɬɢɪɨɜɚɬɶ ɜ ɪɨɫɫɢɣɫɤɢɟ
ɤɨɪɩɨɪɚɰɢɢ ɱɬɨ ɩɨɡɜɨɥɢɬ ɪɟɲɢɬɶ ɪɹɞ ɫɬɨɹɳɢɯ ɩɟɪɟɞ ɧɢɦɢ ɩɪɨ
ɛɥɟɦɫɜɨɜɥɟɱɟɧɢɟɦɜɫɟɝɨɩɟɪɫɨɧɚɥɚ
Ɉɫɨɛɵɣ ɢɧɬɟɪɟɫ ɜɵɡɵɜɚɟɬ ɩɪɚɤɬɢɤɚ ɡɚɪɭɛɟɠɧɵɯ ɨɪɝɚɧɢɡɚ
ɰɢɣ ɜ ɩɪɢɦɟɧɟɧɢɢ ɬɚɤɢɯ ɤɚɞɪɨɜɵɯ ɬɟɯɧɨɥɨɝɢɣ ɤɚɤ ɦɨɬɢɜɚɰɢɹ ɢ
ɫɬɢɦɭɥɢɪɨɜɚɧɢɟȼ ɩɟɪɜɭɸ ɨɱɟɪɟɞɶɷɬɨ ɡɚɪɚɛɨɬɧɵɟ ɩɥɚɬɵɤɨɬɨ
ɪɵɟɮɨɪɦɢɪɭɸɬɫɹɫɭɱɟɬɨɦɫɪɟɞɧɟɝɨ ɭɪɨɜɧɹɨɩɥɚɬɵɬɪɭɞɚɫɬɚɠɚ
ɪɚɛɨɬɵ ɫɨɬɪɭɞɧɢɤɚ ɚ ɬɚɤɠɟ ɩɪɟɦɢɢ ȼɨ-ɜɬɨɪɵɯ ɷɬɨ ɫɢɫɬɟɦɚ ɨɬ
ɩɭɫɤɨɜɩɪɨɞɨɥɠɢɬɟɥɶɧɨɫɬɶɤɨɬɨɪɵɯɢɡɦɟɧɹɟɬɫɹɫɨɫɬɚɠɟɦɢɞɨ
ɩɨɥɧɢɬɟɥɶɧɵɟ ɞɧɢ ɨɬɞɵɯɚ ɡɚ ɫɜɟɪɯɭɪɨɱɧɭɸ ɪɚɛɨɬɭ ȼ-ɬɪɟɬɶɢɯ
ɷɬɨ ɪɟɠɢɦ ɪɚɛɨɬɵ ɤɨɬɨɪɵɣɜ ɫɢɥɭ ɫɩɟɰɢɮɢɤɢ ɞɟɹɬɟɥɶɧɨɫɬɢ ɪɚ
ɛɨɱɟɝɨɦɨɠɟɬɛɵɬɶɫɬɚɧɞɚɪɬɧɵɦɝɢɛɤɢɦɢɥɢɢɧɵɦȼ-ɱɟɬɜɟɪɬɵɯ
ɩɪɨɱɢɟɮɨɪɦɵɧɟɞɟɧɟɠɧɨɣɦɨɬɢɜɚɰɢɢɬɚɤɢɟɤɚɤɬɨɪɠɟɫɬɜɟɧɧɨɟ
ɜɪɭɱɟɧɢɟ ɩɪɟɦɢɣ ɩɨɯɜɚɥɚɚ ɬɚɤɠɟ ɭɜɚɠɟɧɢɟ ɨɫɨɡɧɚɧɢɟ ɜɚɠɧɨ
ɫɬɢɫɜɨɟɣɪɚɛɨɬɵɢɬɞ
ȼ ɡɚɪɭɛɟɠɧɵɯ ɫɬɪɚɧɚɯ ɬɚɤɠɟɩɪɚɤɬɢɤɭɟɬɫɹ ɜɵɛɨɪ ɪɚɛɨɬɧɢ
ɤɨɦ ɢɡ ɜɨɡɦɨɠɧɵɯ ɚɥɶɬɟɪɧɚɬɢɜ ɨɩɪɟɞɟɥɟɧɧɨɝɨ ɩɚɤɟɬɚ ɥɶɝɨɬ ɤɨ
16
ɬɨɪɵɟɧɚɢɛɨɥɟɟɟɦɭɢɧɬɟɪɟɫɧɵɜɫɢɥɭɫɜɨɢɯɥɢɱɧɨɫɬɧɵɯɩɨɬɪɟɛ
ɧɨɫɬɟɣ ȼɫɟ ɷɬɢ ɫɢɫɬɟɦɵ ɦɨɬɢɜɚɰɢɢ ɩɨɡɜɨɥɹɸɬ ɭɞɨɜɥɟɬɜɨɪɢɬɶ
ɥɢɱɧɨɫɬɧɵɟɢɧɬɟɪɟɫɵɩɟɪɫɨɧɚɥɚɩɨɜɵɫɢɬɶɷɮɮɟɤɬɢɜɧɨɫɬɶɢɯɪɚ
ɛɨɬɵɩɨɧɢɡɢɬɶɬɟɤɭɱɟɫɬɶɤɚɞɪɨɜɫɨɯɪɚɧɢɬɶɢɭɞɟɪɠɚɬɶɧɚɢɛɨɥɟɟ
ɰɟɧɧɵɯɫɨɬɪɭɞɧɢɤɨɜ
Ȼɟɡɭɫɥɨɜɧɨɩɪɟɠɞɟ ɱɟɦ ɩɪɟɞɥɚɝɚɬɶ ɷɬɢ ɦɨɬɢɜɚɬɨɪɵ ɤɚɞɪɨ
ɜɚɹɫɥɭɠɛɚɤɨɪɩɨɪɚɰɢɢɪɚɫɫɱɢɬɵɜɚɟɬɨɤɭɩɚɟɦɨɫɬɶɬɚɤɢɯɛɨɧɭɫɨɜ
ɨɰɟɧɢɜɚɟɬ ɜɚɠɧɨɫɬɶ ɫɨɬɪɭɞɧɢɤɚ ɢ ɞɨɥɠɧɨɫɬɢ ɨɰɟɧɢɜɚɟɬ ɫɜɨɢ
ɜɨɡɦɨɠɧɨɫɬɢ ɜ ɩɪɟɞɨɫɬɚɜɥɟɧɢɢ ɜɨɡɦɨɠɧɵɯ ɜɨɡɧɚɝɪɚɠɞɟɧɢɣ
ɮɨɪɦɢɪɭɟɬɫɜɹɡɶɦɟɠɞɭɩɪɟɦɢɹɦɢɢɞɨɫɬɢɠɟɧɢɹɦɢ ɫɨɬɪɭɞɧɢɤɨɜ
ȼɫɟ ɷɬɢ ɩɟɪɟɦɟɧɧɵɟ ɜɥɢɹɸɬ ɧɚ ɩɪɢɧɹɬɢɟ ɪɟɲɟɧɢɣ ɤɚɞɪɨɜɨɣ
ɫɥɭɠɛɵɜɨɛɥɚɫɬɢɦɨɬɢɜɚɰɢɢɩɟɪɫɨɧɚɥɚ
Ʉɫɨɠɚɥɟɧɢɸɫɥɟɞɭɟɬ ɤɨɧɫɬɚɬɢɪɨɜɚɬɶɱɬɨ ɪɨɫɫɢɣɫɤɢɟɤɨɦ
ɩɚɧɢɢ ɧɟ ɫɦɨɝɥɢ ɞɨɫɬɢɱɶ ɬɚɤɢɯ ɠɟ ɭɫɩɟɯɨɜ ɤɚɤ ɧɚɩɪɢɦɟɪ ɚɦɟ
ɪɢɤɚɧɫɤɢɟ ɢɥɢ ɹɩɨɧɫɤɢɟ ɤɨɪɩɨɪɚɰɢɢ ɜ ɨɛɥɚɫɬɢ ɦɨɬɢɜɚɰɢɢ ɫɨ
ɬɪɭɞɧɢɤɨɜɋɭɳɟɫɬɜɭɟɬ ɦɧɨɝɨɷɬɚɥɨɧɧɵɯɩɪɚɤɬɢɤ ɤɨɬɨɪɵɟ ɦɨɠ
ɧɨɡɚɢɦɫɬɜɨɜɚɬɶɭɤɨɦɩɚɧɢɣ-ɥɢɞɟɪɨɜɢɩɨɩɪɨɛɨɜɚɬɶɢɯɜɧɟɞɪɢɬɶ
ɇɨɡɞɟɫɶɦɧɨɝɨɟɡɚɜɢɫɢɬɨɬɦɟɧɬɚɥɢɬɟɬɚɢɤɭɥɶɬɭɪɵ ɪɨɫɫɢɣɫɤɨɝɨ
ɱɟɥɨɜɟɤɚ– ɧɟɫɥɭɱɚɣɧɨɜɟɞɶɦɨɬɢɜɚɰɢɹɢɭɩɪɚɜɥɟɧɢɟɩɟɪɫɨɧɚɥɨɦ
ɫɬɚɥɢɨɬɞɟɥɶɧɨɣɞɢɫɰɢɩɥɢɧɨɣɤɨɬɨɪɚɹɨɱɟɧɶɬɟɫɧɨɫɨɬɪɭɞɧɢɱɚɟɬ
ɫɩɫɢɯɨɥɨɝɢɟɣɢɫɨɰɢɨɥɨɝɢɟɣ
ɋɞɪɭɝɨɣɫɬɨɪɨɧɵɫɥɟɞɭɟɬɨɬɦɟɬɢɬɶ ɱɬɨɧɟɜɫɟ ɪɨɫɫɢɣɫɤɢɟ
ɤɨɦɩɚɧɢɢ ɨɝɪɚɧɢɱɢɜɚɟɬɫɹ ɬɨɥɶɤɨ ɮɢɤɫɢɪɨɜɚɧɧɨɣ ɡɚɪɩɥɚɬɨɣ ɢ
ɩɪɟɦɢɟɣ Ɉɱɟɧɶ ɦɧɨɝɨ ɤɨɦɩɚɧɢɣ ɜ Ɋɨɫɫɢɢ ɩɪɢɦɟɧɹɸɬ ɩɪɚɤɬɢɤɭ
ɬɚɤɢɯɛɨɧɭɫɨɜ ɤɚɤɦɟɞɢɰɢɧɫɤɨɟɨɛɟɫɩɟɱɟɧɢɟɫɨɬɪɭɞɧɢɤɨɜɢɱɥɟ
ɧɨɜɢɯ ɫɟɦɟɣɤɨɦɮɨɪɬɚɛɟɥɶɧɵɟ ɠɢɥɢɳɧɵɟ ɭɫɥɨɜɢɹ ɛɟɫɩɥɚɬɧɵɟ
ɨɛɪɚɡɨɜɚɬɟɥɶɧɵɟ ɭɫɥɭɝɢ ɞɥɹ ɞɟɬɟɣ ɩɟɪɫɨɧɚɥɚ ɢ ɦɧɨɝɨɟ ɞɪɭɝɨɟ
Ⱦɪɭɝɢɦɢ ɫɥɨɜɚɦɢ ɪɨɫɫɢɣɫɤɢɟ ɤɨɦɩɚɧɢɢ ɩɨɫɬɟɩɟɧɧɨ ɩɪɨɝɪɟɫɫɢ
ɪɭɸɬɜɨɛɥɚɫɬɢɦɚɬɟɪɢɚɥɶɧɨɣɢɧɟɦɚɬɟɪɢɚɥɶɧɨɦɨɬɢɜɚɰɢɢ ɩɨɬɨ
ɦɭɱɬɨɜɷɬɨɦɟɫɬɶɧɟɨɛɯɨɞɢɦɨɫɬɶ
Ɉɫɨɛɨɟɜɧɢɦɚɧɢɟ ɫɬɨɢɬ ɭɞɟɥɢɬɶ ɬɚɤɨɦɭ ɩɨɧɹɬɢɸ ɤɚɤ ɤɚɪɶ
ɟɪɧɵɣɪɨɫɬɟɝɨɩɪɨɡɪɚɱɧɨɫɬɶɢɩɨɧɹɬɧɨɫɬɶɄɨɝɞɚɱɟɥɨɜɟɤɡɧɚɟɬ
ɤɭɞɚɢɤɚɤɪɚɫɬɢ– ɨɧɭɠɟɡɚɦɨɬɢɜɢɪɨɜɚɧɇɟɩɪɨɪɚɛɨɬɚɧɧɚɹɫɯɟ
ɦɚɤɚɪɶɟɪɧɨɝɨɪɨɫɬɚ– ɡɚɥɨɝɜɵɫɨɤɨɣɬɟɤɭɱɟɫɬɢɤɚɞɪɨɜɤɨɦɩɚɧɢɢ
ɂɬɚɤɱɟɥɨɜɟɤɹɜɥɹɟɬɫɹɨɞɧɢɦɢɡɤɥɸɱɟɜɵɯɢɫɥɨɠɧɨɭɩɪɚɜ
ɥɹɟɦɵɯɪɟɫɭɪɫɨɜ ɩɨɷɬɨɦɭ ɜɨɩɪɨɫɵɩɨ ɪɟɚɥɢɡɚɰɢɢ ɢ ɭɥɭɱɲɟɧɢɸ
ɤɚɞɪɨɜɨɝɨ ɦɟɧɟɞɠɦɟɧɬɚ ɹɜɥɹɸɬɫɹ ɨɞɧɢɦɢ ɢɡ ɜɟɞɭɳɢɯ ɧɚɩɪɚɜɥɟ
ɧɢɣ ɞɟɹɬɟɥɶɧɨɫɬɢ ɤɨɪɩɨɪɚɰɢɣ ɉɪɢ ɧɟ ɩɪɚɜɢɥɶɧɨɦ ɭɩɪɚɜɥɟɧɢɢ
ɱɟɥɨɜɟɱɟɫɤɢɦɢ ɪɟɫɭɪɫɚɦɢ ɢɯ ɷɮɮɟɤɬɢɜɧɨɫɬɶ ɪɟɡɤɨ ɩɚɞɚɟɬ ɧɨ ɜ
ɨɬɥɢɱɢɟɨɬ ɞɪɭɝɢɯ ɜɢɞɨɜ ɪɟɫɭɪɫɨɜ ɩɪɢ ɞɨɥɠɧɨɦ ɢɫɩɨɥɶɡɨɜɚɧɢɢ
17
ɨɧɢɞɚɸɬɦɭɥɶɬɢɩɥɢɤɚɬɢɜɧɭɸɜɵɝɨɞɭɬɤɤɚɞɪɵɭɩɪɚɜɥɹɸɬɜɫɟ
ɦɢɨɫɬɚɥɶɧɵɦɢɪɟɫɭɪɫɚɦɢ
ɑɬɨɛɵ ɤɚɞɪɵ ɞɚɜɚɥɢ ɧɭɠɧɵɣ ɪɟɡɭɥɶɬɚɬ ɢ ɜɵɝɨɞɭ ɢɯ ɧɚɞɨ
ɦɨɬɢɜɢɪɨɜɚɬɶ ɚ ɱɬɨɛɵ ɢɯ ɦɨɬɢɜɢɪɨɜɚɬɶ ɧɭɠɧɨ ɭɞɟɥɹɬɶ ɜɧɢɦɚ
ɧɢɟ ɧɟ ɬɨɥɶɤɨ ɬɚɤɢɦ ɤɚɞɪɨɜɵɦ ɬɟɯɧɨɥɨɝɢɹɦ ɤɚɤ ɦɨɬɢɜɚɰɢɹ ɢ
ɫɬɢɦɭɥɢɪɨɜɚɧɢɟɚɜɫɟɣɤɚɞɪɨɜɨɣɩɨɥɢɬɢɤɟ– ɧɚɜɫɟɯɟɟɷɬɚɩɚɯɋ
ɨɞɧɨɣɫɬɨɪɨɧɵɜɫɟ ɥɨɝɢɱɧɨɯɨɪɨɲɚɹɤɚɞɪɨɜɚɹɩɨɥɢɬɢɤɚ– ɯɨɪɨ
ɲɢɣ ɩɟɪɫɨɧɚɥ ɧɨ ɫ ɞɪɭɝɨɣ – ɜɫɟ ɢɧɫɬɪɭɦɟɧɬɵ ɢ ɬɟɯɧɨɥɨɝɢɢ
ɭɩɪɚɜɥɟɧɢɹ ɩɟɪɫɨɧɚɥɨɦ ɧɚɩɪɹɦɭɸ ɜɥɢɹɸɬ ɧɚ ɫɥɨɠɧɨɫɬɶ ɫɬɪɭɤ
ɬɭɪɭɢɫɬɨɢɦɨɫɬɶɦɨɬɢɜɚɰɢɨɧɧɵɯɪɵɱɚɝɨɜɚɜɢɬɨɝɟɢɧɚɩɪɢɧɹ
ɬɢɟɪɟɲɟɧɢɣɩɨɦɨɬɢɜɚɰɢɢɩɟɪɫɨɧɚɥɚ
Ɍɚɤɢɦ ɨɛɪɚɡɨɦ ɪɚɡɜɢɬɢɟ ɫɢɫɬɟɦɵ ɭɩɪɚɜɥɟɧɢɹ ɩɟɪɫɨɧɚɥɨɦ
ɹɜɥɹɟɬɫɹɨɛɹɡɚɬɟɥɶɧɨɣɡɚɞɚɱɟɣɞɥɹɥɸɛɨɣɨɪɝɚɧɢɡɚɰɢɢɩɪɢɱɟɦɫ
ɭɱɟɬɨɦ ɨɫɨɛɟɧɧɨɫɬɟɣ ɞɟɹɬɟɥɶɧɨɫɬɢ ɤɨɦɩɚɧɢɢ ɤɨɪɩɨɪɚɬɢɜɧɨɣ
ɤɭɥɶɬɭɪɵ ɢ ɦɟɧɬɚɥɢɬɟɬɚ ɪɨɫɫɢɣɫɤɨɝɨ ɱɟɥɨɜɟɤɚ ɇɟɥɶɡɹ ɩɪɨɫɬɨ
ɤɨɩɢɪɨɜɚɬɶ ɝɨɬɨɜɭɸ ɫɢɫɬɟɦɭ ɤɚɞɪɨɜɨɝɨ ɦɟɧɟɞɠɦɟɧɬɚ ɡɚɪɭɛɟɠ
ɧɵɯ ɤɨɦɩɚɧɢɣ – ɨɧɚ ɞɨɥɠɧɚ ɮɨɪɦɢɪɨɜɚɬɶɫɹ ɫɚɦɨɫɬɨɹɬɟɥɶɧɨ ɢ
ɩɨɫɬɟɩɟɧɧɨ ɛɚɡɢɪɭɹɫɶ ɧɚ ɫɩɟɰɢɮɢɤɟ ɤɨɪɩɨɪɚɰɢɢ ɢ ɟɟ ɩɨɬɪɟɛɧɨ
ɫɬɹɯɨɛɴɟɤɬɢɜɧɨɨɰɟɧɟɧɧɵɯɤɚɞɪɨɜɨɣɫɥɭɠɛɨɣɢɦɟɬɶɤɨɦɩɥɟɤɫ
ɧɵɣɫɢɫɬɟɦɧɵɣɢɧɚɭɱɧɨ-ɢɫɫɥɟɞɨɜɚɬɟɥɶɫɤɢɣɩɨɞɯɨɞ
ɂɡɭɱɟɧɢɟ ɡɚɪɭɛɟɠɧɨɝɨ ɨɩɵɬɚ ɜ ɨɛɥɚɫɬɢ ɤɚɞɪɨɜɨɝɨ ɦɟɧɟɞɠ
ɦɟɧɬɚ ɚ ɬɚɤɠɟ ɜɧɟɞɪɟɧɢɟ ɧɨɜɵɯ ɢ ɪɚɡɜɢɬɢɟ ɫɭɳɟɫɬɜɭɸɳɢɯ ɤɚɞ
ɪɨɜɵɯɬɟɯɧɨɥɨɝɢɣɩɨɡɜɨɥɢɬɛɨɥɟɟɬɨɱɧɨɢɨɛɴɟɤɬɢɜɧɨɨɰɟɧɢɜɚɬɶ
ɤɚɞɪɨɜɵɣɩɨɬɟɧɰɢɚɥɤɨɪɩɨɪɚɰɢɢɮɨɪɦɢɪɨɜɚɬɶ ɭɫɩɟɲɧɭɸɤɚɞɪɨ
ɜɭɸ ɩɨɥɢɬɢɤɭ ɮɨɪɦɢɪɨɜɚɬɶ ɧɨɜɵɟ ɢ ɭɥɭɱɲɚɬɶ ɫɭɳɟɫɬɜɭɸɳɢɟ
ɜɵɫɨɤɨɤɜɚɥɢɮɢɰɢɪɨɜɚɧɧɵɟɤɚɞɪɵɗɬɨɧɟɢɡɛɟɠɧɨɩɪɢɜɟɞɟɬɤɩɨ
ɜɵɲɟɧɢɸ ɩɪɟɫɬɢɠɚ ɤɨɦɩɚɧɢɢ ɫɮɨɪɦɢɪɭɟɬ ɛɥɚɝɨɩɪɢɹɬɧɵɣ ɢ
ɛɟɡɨɩɚɫɧɵɣɫɨɰɢɚɥɶɧɵɣɤɥɢɦɚɬɚɬɚɤɠɟɭɜɟɥɢɱɢɬɦɚɧɟɜɪɟɧɧɨɫɬɶ
ɞɥɹɩɪɢɧɹɬɢɹɪɟɲɟɧɢɹɩɨɦɨɬɢɜɚɰɢɢɩɟɪɫɨɧɚɥɚ
ɋɩɢɫɨɤɥɢɬɟɪɚɬɭɪɵ
1. Ȼɨɝɚɬɵɪɟɜɚ Ɉɇ Ȼɚɪɦɢɧɚ ȿɘ Ʉɚɞɪɨɜɵɟ ɬɟɯɧɨɥɨɝɢɢ ɜ
ɫɢɫɬɟɦɟɭɩɪɚɜɥɟɧɢɹɩɟɪɫɨɧɚɥɨɦ– ɋɉɛɉɢɬɟɪ, 2013. – ɫ
2. Ɍɭɪɱɢɧɨɜ Ⱥɂ Ɇɚɝɨɦɟɞɨɜ ɄɈ Ʉɚɞɪɨɜɵɣ ɩɨɬɟɧɰɢɚɥ
ɝɨɫɭɞɚɪɫɬɜɟɧɧɨɣ ɝɪɚɠɞɚɧɫɤɨɣ ɫɥɭɠɛɵ ɞɭɯɨɜɧɨ-ɧɪɚɜɫɬɜɟɧɧɵɟ
ɩɪɨɛɥɟɦɵɦɨɧɨɝɪɚɮɢɹ– Ɇɂɡɞ-ɜɨɊȺȽɋ– ɫ
3. ɋɭɥɟɦɨɜ ȼȺ Ƚɨɫɭɞɚɪɫɬɜɟɧɧɚɹ ɤɚɞɪɨɜɚɹ ɩɨɥɢɬɢɤɚ ɜ
ɫɨɜɪɟɦɟɧɧɨɣɊɨɫɫɢɢ– ɆɎɥɢɧɬɚ– ɫ
4. Ȼɭɥɝɚɤɨɜ ȺɅ, Ʉɨɧɨɧɨɜɚ ȼȺ ɉɨɜɵɲɟɧɢɟ
ɷɮɮɟɤɬɢɜɧɨɫɬɢɤɨɪɩɨɪɚɬɢɜɧɨɝɨ ɭɩɪɚɜɥɟɧɢɹ ɧɚ ɨɫɧɨɜɟ ɜɧɟɞɪɟɧɢɹ
18
ɬɟɯɧɨɥɨɝɢɢ ɛɢɡɧɟɫ-ɢɧɬɟɥɥɟɤɬɚȽɨɫɭɞɚɪɫɬɜɟɧɧɵɣ ɚɭɞɢɬ ɉɪɚɜɨ
ɗɤɨɧɨɦɢɤɚʋɋ-163.
5. Ɇɟɧɶɲɢɤɨɜɚ ɆȺ, ɀɭɪɚɜɥɟɜɚ ɇȼ, Ɏɢɪɨɜ ɇȼ, Ʉɨɬɪɢɧ
ȼȼ, ȻɪɨɧɧɢɤɨɜɚɌȼ, Ȼɚɲɢɪɨɜɚɋȼ, Ʉɭɪɞɸɤɨɜɚ ɇɈ, Ɋɵɠɤɨɜɚ
Ɍȼ, Ʌɭɱɤɢɧɚ ȼȼ, Ȼɭɬɭɡɨɜ ȺȽ, ɋɬɪɭɤɨɜɚ Ɍɘ, Ʉɨɡɥɨɜ
ȼɄ, ɋɢɱɢɧɚɜɚ ɌȺ, Ȼɭɬɤɨ Ƚɉ ɋɢɫɬɟɦɧɵɣ ɩɨɞɯɨɞ ɤ
ɷɤɨɧɨɦɢɱɟɫɤɨɦɭ ɭɩɪɚɜɥɟɧɢɸ ɩɪɟɞɩɪɢɹɬɢɟɦ Ʉɨɥɥɟɤɬɢɜɧɚɹ
ɦɨɧɨɝɪɚɮɢɹɆɨɫɤɜɚ
6. Ʉɨɦɩɶɸɬɟɪɧɚɹ ɫɩɪɚɜɨɱɧɚɹ ɩɪɚɜɨɜɚɹ ɫɢɫɬɟɦɚ
Ʉɨɧɫɭɥɶɬɚɧɬ ɉɥɸɫ Ɇɟɬɨɞɢɱɟɫɤɢɣ ɢɧɫɬɪɭɦɟɧɬɚɪɢɣ ɩɨ
ɩɪɢɦɟɧɟɧɢɸ ɧɚɫɬɚɜɧɢɱɟɫɬɜɚ ɧɚ ɝɨɫɭɞɚɪɫɬɜɟɧɧɨɣ ɫɥɭɠɛɟ
>ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ@ – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ
http://www.consultant.ru/cons/cgi/online.cgi?req=doc;base=EXP;n=5
72083#0
7. ɗɥɟɤɬɪɨɧɧɵɣ ɩɨɪɬɚɥ Ɇɢɧɢɫɬɟɪɫɬɜɚ ɬɪɭɞɚ ɢ ɫɨɰɢɚɥɶɧɨɣ
ɡɚɳɢɬɵ Ɋɨɫɫɢɣɫɤɨɣ Ɏɟɞɟɪɚɰɢɢ ɇɨɜɵɟ ɤɚɞɪɨɜɵɟ ɬɟɯɧɨɥɨɝɢɢ ɧɚ
ɝɨɫɭɞɚɪɫɬɜɟɧɧɨɣ ɝɪɚɠɞɚɧɫɤɨɣ ɫɥɭɠɛɟ >ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ@ –
Ɋɟɠɢɦ ɞɨɫɬɭɩɚ
http://www.rosmintrud.ru/ministry/programms/gossluzhba/personal
8. ȽɨɫɞɭɦɚɊɨɫɫɢɢɩɪɢɧɹɥɚɜɩɟɪɜɨɦɱɬɟɧɢɢɡɚɤɨɧɨɩɪɨɟɤɬɨ
ɜɧɟɞɪɟɧɢɢ ɫɨɜɪɟɦɟɧɧɵɯ ɤɚɞɪɨɜɵɯ ɬɟɯɧɨɥɨɝɢɣ ɧɚ
ɝɨɫɭɞɚɪɫɬɜɟɧɧɨɣɢɦɭɧɢɰɢɩɚɥɶɧɨɣɫɥɭɠɛɟ >ɗɥɟɤɬɪɨɧɧɵɣɪɟɫɭɪɫ@
– Ɋɟɠɢɦ ɞɨɫɬɭɩɚ http://www.rosmintrud.ru/labour/publicservice/132/
9. ɐɜɟɬɚɟɜȼɆɍɩɪɚɜɥɟɧɢɟɩɟɪɫɨɧɚɥɨɦȼɆɐɜɟɬɚɟɜ–
ɋɉɛɉɢɬɟɪ– ɫ.
10.Ɋɚɝɭɥɢɧɚ ɘȼ ɇɟɤɨɬɨɪɵɟ ɨɫɨɛɟɧɧɨɫɬɢ ɩɪɢɧɹɬɢɹ
ɪɟɲɟɧɢɣ ɜ ɭɫɥɨɜɢɹɯ ɢɧɧɨɜɚɰɢɨɧɧɨɣ ɷɤɨɧɨɦɢɤɢɌɪɚɧɫɩɨɪɬɧɨɟ
ɞɟɥɨɊɨɫɫɢɢ ʋɋ-15.
11.Ilina I.Yu., Belotelova N.P., Danilina E.I., Novikova
D.M., Pochinok N.B. «Professorate Unemployment» in the Modern
Russia//Asian Social Science. 2014. Ɍ. 10. 1RɊ-223.
12.ɍɞɚɥɶɰɨɜɚ Ɇ ȼ Ɍɟɨɪɢɢ ɦɨɬɢɜɚɰɢɢ ɍɱɟɛɧɨɟ ɩɨɫɨɛɢɟ
Ɇȼɍɞɚɥɶɰɨɜɚ– Ɇ-ɇɨɜɨɫɢɛɢɪɫɤɂɇɎɊȺ-ɆɇȽȺɗɢɍ 13.
– ɫ
13.Ⱥɥɟɯɢɧɚ Ɉ ȿ ɋɬɢɦɭɥɢɪɨɜɚɧɢɟ ɪɚɡɜɢɬɢɹ ɪɚɛɨɬɧɢɤɨɜ
ɨɪɝɚɧɢɡɚɰɢɢ Ɉ ȿ Ⱥɥɟɯɢɧɚ ɍɩɪɚɜɥɟɧɢɟ ɩɟɪɫɨɧɚɥɨɦ – 2013.
ɋ 50–52.
19
ȽɚɜɪɢɤɨɜɚɅɸɞɦɢɥɚȼɥɚɞɢɦɢɪɨɜɧɚ
ɦɚɝɢɫɬɪɚɧɬ
Ɏɢɧɚɧɫɨɜɵɣ ɭɧɢɜɟɪɫɢɬɟɬ ɩɪɢ ɉɪɚɜɢɬɟɥɶɫɬɜɟ Ɋɨɫɫɢɣɫɤɨɣ
Ɏɟɞɟɪɚɰɢɢ, ɝ Ɇɨɫɤɜɚ
e-mail: lvgavrikova@yandex.ru
ɇɚɭɱɧɵɣ ɪɭɤɨɜɨɞɢɬɟɥɶ
ɞɷɧ ɩɪɨɮ ɐɵɝɚɥɨɜ ɘɆ
ɈɋɈȻȿɇɇɈɋɌɂɂɇɌȿȽɊȺɐɂɂɆȿɀȾɍɇȺɊɈȾɇɈɃ
ɋɂɋɌȿɆɕɆȿɇȿȾɀɆȿɇɌȺɄȺɑȿɋɌȼȺɂ
ȻȿɁɈɉȺɋɇɈɋɌɂJCI (JOINT COMMISSION
INTERNATIONALȼɊɈɋɋɂɃɋɄɂɏɆȿȾɂɐɂɇɋɄɂɏ
ɄɈɊɉɈɊȺɐɂəɏ
Ⱥɧɧɨɬɚɰɢɹ ɉɪɟɞɦɟɬɨɦ ɜɵɫɬɭɩɚɟɬ ɫɨɡɞɚɧɢɟ ɜɨɡɦɨɠɧɨɫɬɢ
ɫɨɫɭɳɟɫɬɜɨɜɚɧɢɹ ɧɟɫɤɨɥɶɤɢɯ ɫɜɨɞɨɜ ɩɪɚɜɢɥ – ɦɟɠɞɭɧɚɪɨɞɧɨɝɨ
ɫɬɚɧɞɚɪɬɚ ɤɚɱɟɫɬɜɚ -&,ɢ ɬɪɟɛɨɜɚɧɢɣ Ɋɨɫɫɢɣɫɤɨɣ ɫɢɫɬɟɦɵ Ɂɞɪɚ
ɜɨɨɯɪɚɧɟɧɢɹɐɟɥɶɪɚɛɨɬɵ– ɩɪɨɫɱɢɬɚɬɶɫɩɨɫɨɛɵ ɢɧɬɟɝɪɚɰɢɢɧɨ
ɜɨɣ ɫɢɫɬɟɦɵ ɦɟɧɟɞɠɦɟɧɬɚ ɛɟɡ ɭɳɟɪɛɚ ɞɥɹ ɞɟɹɬɟɥɶɧɨɫɬɢ ɨɪɝɚɧɢ
ɡɚɰɢɢɜɭɫɥɨɜɢɹɯɊɨɫɫɢɣɫɤɨɝɨɡɚɤɨɧɨɞɚɬɟɥɶɫɬɜɚ
Ɂɚɞɚɱɢ ɢɫɫɥɟɞɨɜɚɧɢɹ – ɩɪɨɚɧɚɥɢɡɢɪɨɜɚɬɶ ɜɨɡɦɨɠɧɵɟ ɜɚɪɢɚɧɬɵ
ɜɧɟɫɟɧɢɹɢɡɦɟɧɟɧɢɣɜ ɨɪɝɚɧɢɡɚɰɢɸ ɩɪɨɰɟɫɫɚɨɫɭɳɟɫɬɜɥɟɧɢɹ ɦɟ
ɞɢɰɢɧɫɤɨɣ ɞɟɹɬɟɥɶɧɨɫɬɢ ɨɰɟɧɢɬɶ ɩɪɟɢɦɭɳɟɫɬɜɚ ɢ ɧɟɞɨɫɬɚɬɤɢ
ɩɪɢɦɟɧɟɧɢɹɫɨɜɨɤɭɩɧɨɫɬɢɧɟɫɤɨɥɶɤɢɯɫɢɫɬɟɦɦɟɧɟɞɠɦɟɧɬɚ
Ʉɥɸɱɟɜɵɟ ɫɥɨɜɚ ɦɟɧɟɞɠɦɟɧɬ ɢɧɬɟɝɪɚɰɢɹ ɫɢɫɬɟɦɵ ɦɟ
ɧɟɞɠɦɟɧɬɚɦɟɠɞɭɧɚɪɨɞɧɵɟɫɬɚɧɞɚɪɬɵɤɚɱɟɫɬɜɚɢɛɟɡɨɩɚɫɧɨɫɬɢ
Gavrikova L.V.
ɚ candidate for a Master's degree
Financial University under the Government of the Russian
Federation, Moscow
Scientific supervisor:
doctor of economics, prof., TSYGALOV U.N.
INTEGRATION OF THE INTERNATIONAL QUALITY AND
SAFETY MANAGEMENT SYSTEM OF JCI (JOINT
COMMISSION INTERNATIONAL) IN RUSSIAN MEDICAL
CORPORATIONS
20
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