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Файл:Transport services in tourism logistics = Транспортное обслуживание в туристической логистике. Учебное пособие
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МИНИСТЕРСТВО НАУКИ И ВЫСШЕГО ОБРАЗОВАНИЯ
РОССИЙСКОЙ ФЕДЕРАЦИИ
ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ
ОБРАЗОВАТЕЛЬНОЕ УЧРЕЖДЕНИЕ ВЫСШЕГО ОБРАЗОВАНИЯ
«ДОНСКОЙ ГОСУДАРСТВЕННЫЙ ТЕХНИЧЕСКИЙ УНИВЕРСИТЕТ»
О.Ю. Булатова, В.В. Зырянов, Е.Г. Веремеенко
TRANSPORT SERVICES IN TOURISM LOGISTICS
ТРАНСПОРТНОЕ ОБСЛУЖИВАНИЕ
В ТУРИСТИЧЕСКОЙ ЛОГИСТИКЕ
Учебное пособие
Ростов-на-Дону
ДГТУ
2022
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УДК 656
Б90
Рецензенты:
доктор технических наук, профессор Е.В. Углова
(Донской государственный технический университет);
директор ГКУ АО «Астраханьавтодор» А.В. Барбашин
Булатова, Ольга Юрьевна.
Б90 Transport services in tourism logistics = Транспортное обслуживание
в туристической логистике : учебное пособие / О.Ю. Булатова,
В.В. Зырянов, Е.Г. Веремеенко ; Донской государственный технический университет. – Ростов-на-Дону : ДГТУ, 2022. – 56 с.
ISBN 978-5-7890-2045-6
Рассмотрен комплекс вопросов, связанных с формированием общего
представления о функционировании логистической системы в туристической сфере услуг. Основное внимание уделено современным технологиям
в области транспорта: интеллектуальным транспортным системам, использованию больших данных в туристической логистике, принципам организации массовых мероприятий в городах и т. д. Содержится необходимый теоретический и практический материал, определяющий роль и место логистики в туристической сфере.
Предназначено для бакалавров по направлению подготовки 23.03.01
Технология транспортных процессов (профиль «Транспортная логистика»,
«Интеллектуальные транспортные системы») и магистрантов по направлению подготовки 23.04.01 Технология транспортных процессов (программа
«Транспортная логистика»), а также для специалистов в области туризма и
организации транспортных процессов.
УДК 656
Печатается по решению редакционно-издательского совета
Донского государственного технического университета
ISBN 978-5-7890-2045-6
©
Булатова О.Ю., Зырянов В.В.,
Веремеенко Е.Г., 2022
© Донской государственный
технический университет, 2022
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Introduction
The textbook was prepared at the «Transportation and Traffic Management» Department, DSTU in accordance with the educational program for
bachelors of the training direction 23.03.01 «Technology of transport
processes».
The textbook divided into three chapters: General overview, Touristic
flows and Large event logistical and support traffic management.
It is necessary to take into account formation process and the realization
of the tour in accordance with the interests and requirements of the consumer.
So, tourism requires logistics, and logistics is impossible without information
technologies. The textbook consider the fundamentals of logistics functioning organization in tourism.
Special attention is paid to the mass events traffic organization. Mass
events require additional functions and solutions from the existing urban
transport network that would allow to solve the following issues: demand
passenger transportation increasing, an in the volume of commercial transportation for service trips increasing, a large number of people unfamiliar
with the city, etc. This textbook examines the experience of various countries
in holding mass events, on the basis of which common elements of ITS used
in organizing and conducting various types of mass events are highlighted.
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CHAPTER 1. GENERAL OVERVIEW
Unit 1.1. The main aspects of tourism logistics
Topic 1.1.1. Introduction to tourism logistics
1. Read and translate the text:
The tourism logistics discipline aims to support the main activities of the
tourism sector: different transport modes for comfortable travelling; customer
service at point of sale, online engagement with customers; hotels, whose main
function is to host tourists; warehouse management; lean transportation management; digital services to make travelling pleasant and safe.
For organizations involved in tourism, efficiency can be reached by
the coordination and coherence of all participants efforts in the specific
activities chain: travel service providers, tour operators, travel agencies
and tourists themselves. Analyzing tourism activity as an activity for the
production of material goods successful activity can be achieved when
these various categories of participants act as a system in the supply chain.
Internal logistics includes activities related to procurement, support of operations and some aspects similar to physical distribution. The supply
chain is structured through cooperation between different number of participants, from suppliers of raw materials to consumers. Otherwise, the
role of the latter category is more important, because they give a specific
character to tourism activities, thanks to participation in a successful tourism product.
The main functions of logistics in tourism are (fig. 1):
analysis, control and management of formation processes, tourist
product promotion and sale, as well tourist organizations strategic planning
and forecasting;
prompt transmission of the required volume and quality of infor-
mation at a given time and to the right place;
control of tourists movement and tourism product;
integration of separately functioning tourist infrastructure infor-
mation systems (local, regional, transcontinental networks, etc.) into a single
logistics information system;
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calculation and organization of a financial buffer in case of an eco-
nomic force majeure on the basis of negative trends development in the tourism sector analysis and forecasting;
provision of conference calls, videoconferences, symposia, etc. on
a local, regional and global scale.
TOURISM LOGISTICS FUNCTIONS
Analysis, control and
management, planning
forecasting
Information services
Control of tourists
movement
Communication services
Creation a single
logistics information
system
Trends development in
the tourism sector
analysis and forecasting
Fig. 1. Tourism logistics functions
For a tour operator, it is advisable to allocate the following functional logistics zones:
the logistics service guarantees provision monitoring;
the chain participants of tourist services provision actions logistical
coordination, involving a rapid response to logistics service increasing requirements;
tourist flow service channels logistics audit.
The main tasks of tourism logistics should include rationalization of the
tourism product formation, promotion and sale; routes and improvement
of methods of tourists transportation; operational information exchange between suppliers and tourism product consumers organization; financial flows
planning, forecasting and control.
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Travel companies are interested in the following logistic subsystems: tourism product management; relations with transport companies; organization of hotel services; personnel management; information flow management; finance.
2. New words and expressions to learn:
Transport modes
Warehouse
Lean transportation management
Digital services
Supply chain
Procurement
3. Discuss the following with your partner:
– What transport logistic is?
– What are the main goals of transport logistic?
4. Answer the questions:
a) Give the definition of tourism logistic.
b) What functions of tourism logistic?
c) What are the main goals of tourism logistics?
d) What subsystems of tourism logistic are interesting for travel
companies?
Topic 1.1.2. The consept of tourism logistics
1. Read and translate the text:
Tourism logistics – it is material flows of tourism enterprises manage-
ment. It’s including tourism product supply, demand management, and information flows services.
Tourism logistics system includes:
1. Information – tour planning, order processing, demand forecasting.
2. Tourists transportation – transport mode and company selection.
3. Stuff – the main component to provide tourism services.
Tourism logistics components (fig. 2):
1. Tourism resources logistics.
2. Tourism services logistics (hotels, restaurants, etc.).
3. Information services logistics.
4. Transport logistics.
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5. Excursion services logistics.
6. Related tourism services logistics.
7. Production and sale of tourist goods logistics.
TOURISM LOGISTICS
Tourism services
logistics
Tourism resources
logistics
Information services
logistics
Production and sale of
tourist goods logistics
Excursion services
logistics
Transport logistics
Related tourism
services logistics
Fig. 2. Tourism logistics components
Tourism logistics includes:
1. Tour logistics.
2. Travel agency logistics.
3. Local tourist and resort area logistics.
4. Country's tourism industry logistics.
5. World tourism logistics.
Logistics goals are various on different levels. For example, in travel
agencies tourism logistics principals could help reach the efficiency of the
agency to increase the profit value. On the country level tourism logistics
principals creates sustainability business and tourism industry development.
On the world level tourism logistics solve the global tourism issues.
2. New words and expressions to learn:
Supply and demand management
Transport mode
Related tourism services
Resort area
Increase the profit value
Sustainability
Global tourism issues
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3. Discuss the following with your partner:
What places in your city are interesting for tourists?
Your travel experience. Have you ever faced with mistakes in tour-
ism logistics?
4. Answer the questions:
a) What does tourism logistics system includes?
b) Define the main tourism logistics components?
c) Name the examples of related tourism services.
d) Name the examples of global tourism issues.
Unit 1.2. Transport system and transport modes
Topic 1.2.1. Transport system of modern cities
1. Read and translate the text:
The transport urban infrastructure system aims at ensuring equitable and
easy access for all city’s inhabitants and visitors. Transport infrastructure is
the system of communications and facilities of urban and external passenger
and freight transport, including the street and road network, lines and structures of off-street transport, passenger service facilities, cargo handling facilities, permanent and temporary storage and maintenance of vehicles.
Transport infrastructure have to fully integrated the travel chain, increasing
convenience by extending public transport, implementing advanced traffic
management systems and further reducing individual transport. Transport
policy must promote walking, cycling, bike sharing, car sharing and smart
mobility cards as part of strategy do reduce travel times, road accidents and
carbon emissions. Integrated mobility infrastructure also provide attractiveness of the city for tourists.
Relationships between transport and the city structure
Transport is clearly the most interrelated infrastructure of a city. Firstly,
transport is closely related to housing and the built environment. Transport is
also a significant driver of urban energy, as well as pollution, using around
25 percent of the energy that goes into a city.
The efficiency of transportation system
1. Time efficiency of the system is evaluated with reference to the time it
takes to move from one point to another within the urban transportation system.
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This is related to two main factors: congestions and reliability. Congestion systems
are not capable to responding to the citizen’s transportation needs and demand.
2. Energy efficiency refers to the performance of urban transportation
system in terms of energy usage per mobility service. An average 30 percent
of global energy is consumed by transport.
3. Cost efficiency – critical indicator when assessing the overall effi-
ciency of an urban transportation system.
2. New words and expressions to learn:
The transport urban infrastructure system
Physical mobility components
Time efficiency
Congestions
Energy efficiency
Cost efficiency
3. Discuss the following with your partner:
– What are the main functions of the transportation system?
– Name advantages and disadvantages of private cars driving.
4. Answer the questions:
a) Define the components of transportation system.
b) Define the transport infrastructure influence on other city’s infra-
structures.
c) Name the main categories of transport infrastructure functioning
efficiency.
Topic 1.2.2. Transport modes
1. Read and translate the text:
The main physical infrastructures that make up the transport system
of the city are:
1. Underground modes (metro tracks, underground train tracks)
2. Surface modes.
Main transportation modes and their management (fig. 3, 4, 5):
1. Private/ commercial cars.
2. Public transport modes.
3. Soft mobility.
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Fig. 3. Main transport city’s infrastructure elements
Fig. 4. Main modes of city transportation system and their managing authorities
Fig. 5. Urban transportation system coordination
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