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Файл:Culture of Business English. Учебно-методическое пособие для студентов направлений подготовки 100400.62 Туризм, 080400.62 Управление персоналом, 08050
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Ex. 5 Complete the sentences with a word or a phrase:
1. If it is absolutely necessary to reschedule …, you should
ensure that you do so as soon as … .
2. Telephone … can sometimes be lead at surprisingly short … .
3. … qualities are of tremendous importance to … .
4. Office … are typically 8:00 a.m. to 5:00 … .
5. Good … at any time between … and … is likely to tempt …
to head for the … .
Ex. 6 Put the verb in brackets into the correct form for each blank:
1. If it … absolutely necessary to reschedule an appointment
(to be), you should ensure that you … so as soon as you … of the
change (to do/to know).
2. It … essential to arrive on time (to be) if you … to a prestigious concert or opera in Salzburg or Vienna (to invite).
3. The working day … to … and … an hour later (to tend/
to start/to finish).
4. Austrians generally … working late as a sign of inefficiency
(to view).
5. You should … planning business meetings for August
or any time near the Christmas holidays (to avoid).
Ex. 7 Choose 3–4 verbs in the third person singular in the text
and use them in sentences of your own according to the pattern.
Define the tense:
Ex.: tend – tends
an hour later.
– The working day tends to start and finish
Public behavior
Part 2
Respect and conservatism are the keys to business success
in Austria.
Austrians conduct themselves in public with a tremendous
amount of polite formalities. You should, therefore, avoid doing anything that might draw attention to yourself:
– avoid exaggeration and extravagant compliments;
– avoid public displays of affection and casual pats;
– try not to introduce yourself to others;
11
– look your interlocutor directly in the eyes;
– attract person's attention by raising your index finger;
– never keep your hands in your pockets;
– keep your hands above the table when dining;
– do not jaywalk.
In accordance with etiquette you should acknowledge people
with a formal greeting before jumping into conversation. If you know
the positions of the people you are meeting, extend your hand to the
most senior individuals first. When shaking hands be sure to give
a quick yet confident handshake. Men should wait for a woman
to initiate any handshake.
As in most European countries a handshake should be extended when leaving as a way of confirming what has been discussed and solidifying your friendship.
Women are often still treated with a greater degree of ritualized respect by men. Some older Austrians, in fact, may take the
woman's hand (always after she has offered it) and raise it towards
their lips. It is important that the hand does not actually touch the lips
and that the «kiss» is merely symbolic.
In a restaurant do not wait to be seated but do not under any
circumstances sit at the Stammtisch which is reserved for regulars
in a bar or pub.
Restaurants and cafes usually include a service charge in the
bill. Even if the gratuity is included, you should still round the bill up
as an additional reward for good service. It is not common practice
to leave a tip on the table; instead, you should state the total amount
you want to pay when you hand over your credit card or cash.
Taxis cannot be hailed on the street. When you are leaving
a hotel, ask the concierge to call one for you. The standard tip
is 10% of your fare. If the driver assists you with your luggage,
be prepared to give slightly more than just your gratuity.
Finally, if you need to visit a bathroom, you ask for das WC
(pronounced «vay-tsay») or die Toilette and, in a public place you
should be sure to go with change in hand either to pay the attendant
or to insert a coin in the door to unlock the cubicle.
Austria: Public Behaviour [Электронный ресурс]. – Режим доступа:
http://ww.executiveplanet.com/index.php?title=Austria:_Public_Behaviour_-_Part_1
**********************************
12
Ex. 8 Write an appropriate answer for each question:
1. Why is it essential to carry a
plentiful supply of business cards
when doing business?
2. What do meetings with Austrians start with?
3. How are meetings held? C. _____________________
4. What should you remember
when making a presentation?
5. How do Austrians solve problems and make decisions?
Ex. 9 Write an appropriate question for each answer:
1. ____________________ A. Austrians conduct themselves in
2. ____________________ B. In accordance with etiquette you
A. _____________________
B. _____________________
D. _____________________
E. _____________________
public with a tremendous amount
of polite formalities.
should acknowledge people with a
formal greeting before jumping into
conversation.
3. ____________________ C. When shaking hands be sure
to give a quick yet confident handshake.
4. ____________________ D. Restaurants and cafes usually
include a service charge in the bill.
5. ____________________ E. If the driver assists you with
your luggage, be prepared to give
slightly more than just your gratuity.
13
Ex. 10 You are from Austria. Your partner is from Russia. You
don’t know each other. Make friends. Exchange business cards.
Make an appointment on the 23
respect and conservatism and show it through your own dialogue.
Ex. 11 Make up a list of key words and word combinations.
Give an oral short account and enumerate all positive and negative
but essential Austrians’ qualities in two columns.
Ex. 12 Speak and Prove that Austria has a formal, structured
and conservative business culture. Keep a 3 minutes’ talk.
d
of July, at 3 p.m. Demonstrate
14
UNIT II
C H I N A
Facts about China:
* Beijing is the Capital and Shanghai is the
largest city of China;
* The official language is Modern Standard
Mandarin (or Putonghua);
* The area is about 9,640,821 km2;
* The population is about 1,339,724,852;
* The Government is One-party republic,
called a Communist state: Xi Jinping, a President.
Questions for discussion:
1. Is being late for YOU
considered a serious insult?
Are YOU often late?
2. What are YOUR studying hours Monday through Saturday?
3. Do YOU have a business card? Are YOU keen on exchanging them?
4. Do YOU use your hands when speaking to your groupmates?
Making appointments
Part 1
Being late for an appointment is considered a serious insult
in Chinese business culture.
15
The services of a host of a reputable Public Relations firm are
recommended for detailed work involving meeting and negotiating
with senior Chinese officials.
The best times for scheduling appointments are April to June and September to October.
Business and government hours
are 8:00 a.m. to 5:00 p.m. Monday
through Saturday. There is, however,
a five-day work week in larger cities.
Avoid planning to visit government offices on Friday afternoon because this is sometimes reserved for «political studying» for the officials.
Store hours are 9:00 a.m. to 7:00 p.m. daily. Most stores
in Shanghai, however, remain open until 10:00 p.m.
Most Chinese workers take a break between 12:00 p.m. and
2:00 p.m. Practically everything «shuts down» during this period
including elevator and phone services.
When scheduling your appointments be sensitive to holidays
such as Chinese New Year. For May Day and National Day many
businesses will be closed for up to a week. The date of these occasions varies from year to year due to official advice allowing the long
holidays.
China: Appointment Alert [Электронный ресурс]. – Режим доступа:
http://ww.executiveplanet.com/index.php?title=China:_Appointment_Alert%21
**********************************
Ex. 1 Study A and find the transcriptions of the following words
and proper names in B. Translate the words:
A. Chinese, culture, host, reputable, involving, negotiating,
senior, insult, scheduling, October, government, Saturday, avoid,
reserved, officials, Shanghai, period, including, sensitive, varies,
allowing, occasions.
B. [ˌtʃaɪˈniːz], [ɪnˈvɒlvɪŋ], [ˈkʌltʃə(r)], [nɪˈɡəʊʃieɪtɪŋ], [həʊst],
[ˈsiːnɪə(r)], [ˈrepjʊtəb(ə)l], [ˈɪnsʌlt], [ˈʃedjuːlɪŋ], [əˈlaʊɪŋ], [əˈkeɪʒ(ə)nz],
[ʃæŋˈhaɪ], [ˈpɪərɪəd], [ɪnˈkluːdɪŋ], [ˈsensətɪv], [ˈveərɪz], [əˈfɪʃ(ə)lz], [əˈvɔɪd],
[ˈsætə(r)deɪ], [rɪˈzɜː(r)vd], [ˈɡʌvə(r)nmənt], [ɒkˈtəʊbə(r)].
16
Ex. 2 Study word-combinations and translate them:
Being late for, a serious insult, Public Relations firm, detailed
work, Chinese officials, involving meeting and negotiating, scheduling appointments, government hours, government offices, «political
studying», store hours, «shuts down», take a break.
Ex. 3 Study the sentences and translate them:
1. When scheduling your appointments be sensitive to holi-
days.
2. The date varies from year to year.
3. Many businesses will be closed for up to a week.
4. Avoid planning to visit government offices on Friday after-
noon.
5. The services of a reputable Public Relations firm are rec-
ommended for detailed work.
Ex. 4 Complete the sentences with the proper prepositions:
1. Being late … an appointment is considered a serious
insult … Chinese business culture.
2. The services … a reputable Public Relations firm are rec-
ommended … work involving negotiating … officials.
3. Avoid planning … Friday afternoon because this is reserved
… «political studying» … the officials.
4. … May Day many businesses will be closed … up …
a week.
5. The date … occasions varies … year … year.
Ex. 5 Complete the sentences with a word or a phrase:
1. Being … for an … is considered a serious … in China.
2. The services are recommended for … work involving … and
… with Chinese officials.
3. The best times for … … are April to … and September to … .
4. Most stores in … remain open … 10:00 p.m.
5. Most Chinese … take a ... between 12:00 p.m. and … .
17
Ex. 6 Put the verb in brackets into the correct form for each
blank:
1. The services of a host of a reputable Public Relations
firm … for detailed work involving meeting and negotiating (to recommend).
2. The time on Friday afternoon … for «political studying»
for the officials (to reserve).
3. Most Chinese workers … a break (to take).
4. The date of these occasions … from year to year
(to vary).
5. Practically everything «… down» between 12:00 p.m. and
2:00 p.m. (to shut).
Ex. 7 Choose 3–4 verbs in the text and transfer them into Past
Simple and Past Continuous. Use them in sentences of your own according to the pattern. Do not forget about signal words of time:
Ex.: take a break – Most Chinese workers took
tween 12:00 p.m. and 2:00 p.m. last month/Most Chinese workers
were taking
a break at12:00 p.m. and at 2:00 p.m. yesterday.
a break be-
Public Behavior
Part 2
The Chinese will sometimes nod as an initial greeting. Bowing
is seldom used except in ceremonies. Handshakes are also popular;
wait, however, for your Chinese counterpart to initiate the gesture.
If you visit a school, theatre, or other workplace, it is likely that
you will be greeted with applause as a sign of welcome. In turn,
you should respond by applauding back.
Avoid making expansive gestures and using unusual facial
expressions.
The Chinese do not use their hands when speaking and will
only become annoyed with a speaker who does.
Some hand gestures, however, are necessary. They are outlined in the next two points.
To summon attention turn your palm down waving your fingers
toward yourself.
18
Use your whole hand rather than your index finger to point.
The Chinese, especially those, who are older and in positions
of authority, dislike being touched by strangers.
Acknowledge the most senior person in a group first.
Smiling is not as noticeable in China since there is a heavy
emphasis on repressing emotion.
Members of the same sex may hold hands in public in order
to show friendliness.
Public displays of affection between sexes are frowned
upon.
Do not put your hands in your mouth as it is considered vulgar.
Consequently, when in public avoid biting your nails, removing food
from your teeth, and similar practices.
Spitting in public is no longer acceptable. It is subject
to a heavy fine now.
Blowing your nose with a handkerchief is also acceptable,
but it is advisable to turn away from people while doing so.
China: Public Behaviour [Электронный ресурс]. – Режим доступа:
http://ww.executiveplanet.com/index.php?title=China:_Public_Behaviour
**********************************
Ex. 8 Write an appropriate answer for each question:
1. What is the way to point at
something?
2. What is the way of the Chinese
speaking?
A. ______________________
B. ______________________
3. Are you to put your hands in
C. ______________________
your mouth when speaking?
4. Do they use some hand ges-
D. ______________________
tures?
5. Do the Chinese dislike being
E. ______________________
touched by strangers?
19
Ex. 9 Write an appropriate question for each answer:
1. _______________________ A. If you visit a school, theatre,
or other workplace, it is likely
that you will be greeted with applause as a sign of welcome.
2. _______________________ B. Avoid making expansive gestures and using unusual facial
expressions.
3. _______________________ C. The Chinese do not use their
hands when speaking.
4. _______________________ D. Acknowledge the most senior
person in a group first.
5. _______________________ E. Spitting in public is no longer
acceptable.
Ex. 10 You are from China. Your partner is from Austria. You
don’t know each other. Make friends. Exchange business cards. Make
an appointment on the 3
d
of December, at 10 a.m. Demonstrate re-
spect and conservatism and show it through your own dialogue.
Ex. 11 Make up a list of key words and word combinations.
Give an oral short account and prove that it isn't easy to negotiate
with the Chinese.
Ex. 12 Speak and Prove that China has a structured and con-
servative business culture. Keep a 3 minutes’ talk.
20
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