Английский язык для делового общения. Экспресс-курс. Учебное пособие для студентов всех форм обучения

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launch. The letter stresses on how your participation in the event will help in making the event a success.

This will help in publicizing the event. The tone of the letter has to be soft and polite. The letter should begin on a well come note and end asking the recipient to confirm their attendance to the event. The letter has to give importance to readers. Make them feel special by letting them know that all other magazines are successful due to their readership.

Robert Williams

Marketing Manager

Harold Publication 3001 Hennepin Avenue, Minneapolis, MN, United States

(612) 870-1230 July 12, 2009 Nancy Hill Editor-in- Chief

Day view Newspapers Limited 1201 West River Parkway, Minneapolis, MN,

United States (612) 871-7676 Dear Ms. Hill:

It is indeed a great pleasure to invite you for launch of our new magazine "Health and you". The launch is scheduled on July 22, 2009 at 7.30 pm. at Meridian Business Lounge. The event is for our business partners and high profile clients. The event will also introduce the editor and the team that has worked for this magazine.

The event will start with the formal launch of the magazine. This is fortnightly magazine. Covering all the issues of health and has contributions from leading doctors and consultants. We felt that the society needs a magazine that will focus on issues related to health and hence we decided to go for this type of publication.

This event will give you an opportunity to interact with your friends and colleagues in media industry. Your presence will take the

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event to a different height and it will be an encouragement for all of use. Please confirm your attendance latest by July 20, 2009 by contacting Laura at (612) 870-1230 to give your confirmation.

We look forward to see you at the event.

Yours truly, Robert Williams

A letter of inquiry is written to inquire about a product or service offered by the company. In this letter, you request the concerned person from the company to give you information. Some students, who want to seek an admission for a course, write a letter of inquiry to get information about new courses available on the campus.

A graduate who wants to get an entry level job, writes this sort of letter to gather information about the vacant job positions. An inquiry letter should specify the purpose of writing the letter in the very beginning. You have to be courteous while writing this letter. Ask the information only if you don't get it on the internet.

A Sample Letter of Inquiry

Charles Taylor

4511 John Tyler Highway, Williamsburg, VA, United States

(757) 564-3955

Date: October 15, 2008 Linda Robinson Admission Coordinator Virginia University 918 Emmet Street South, Charlottesville, VA, United States

(434) 924-3344 Dear Ms. Robinson:

I have heard a lot about the various courses offered by Virginia University. The official website of the university gives a lot of guidance and help to students who want admission. This is of great use as you

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can go through the courses and select a few that you are interested in. While going through courses in Management, I came across a course in Waste Management. This featured under the category of green education. That really interested me as I have completed my honors in Environmental Science. I love nature and want to do some thing to nurture it through my profession.

I feel waste management is a course that will help me fulfill my dream. A lot of jobs are available in this field of management as many countries have started feeling the heat of global warming. I have some knowledge about the basics of this course but I need detailed information, so that I can take a decision to pursue my post graduate degree in waste management.

I request you to send me the detailed course structure, curriculum and admission procedure for the course as these details are not available on the website. The website gives information about fee structure, duration of course and eligibility criterion for admission.

You can send me information on my email address - charles_taylor@hotmail.com. This will be great help for me. I know it is a tough task and it will be time consuming. I look forward to your positive reply.

Yours truly, Charles Taylor

A letter of request is written to request the concerned person for help or required information. The letter of request is written in situations like to request a change in agreement, request to fill a questionnaire for a survey, request information about a product or service, etc. A request letter is written to gather information that is not easily available. The letter has to be brief and to the point.

The request letter has to directly convey to the reader what you are requesting for. You have to be clear in making request to the reader. The letter should have requests that are reasonable. State the reasons about why you are making such a request. Use assertive tone while writing the letter. Through this sort of letter, you will promote trust and good will.

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A Sample Letter of Request

Daniel Smith

4540 Main Street, South Brunswick, NC, United States

(910) 754-2885

October 25, 2008

Jennifer Lewis

2438 South Stratford Road, Winston Salem, NC, United States

(336) 765-9027

Dear Ms. Lewis:

As per our discussion in the college last week, I am requesting you to give me information about you recently launched Systematic Investment Plan (SIP) by your company. The Sales Executive of your company who had come to my office to collect the monthly premium had told me about the scheme that will be launched in a fortnight.

Yesterday's newspaper had the advertisement of the scheme but did not give all the details. I searched on the internet but I got information in bits and pieces. I want all the details about the scheme like initial investment, monthly installments, locking period etc. This will help me in taking a final decision for investment. Let me understand how the scheme will help me in securing my amount and what profits I will make after 3, 5 or 10 years as per your scheme.

I'll appreciate if you send me the complete brochure regarding the scheme. If you can manage to send a Marketing Executive who will explain me the scheme then it will be of great help to me. If I like the scheme and find it worth investing then I will give the initial amount right there to your Executive.

I'm looking forward for your positive reply. You can contact me on my phone number or my personal email address - daniel_smith@rediffmail.com.

Yours truly, Daniel Smith

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Thank you letters are used in different situations for acknowledging someone's assistance, job offer, help or donation. Most of the times, a thank you letter is written by an employee to the hiring employer for offering a job. Many hiring managers like these thank you letters from a new employee, and they appreciate these courtesies.

Thank you letters can be distinguished as interview thank you letter, meeting thank you letter, acceptance thank you letter or appreciation thank you letter. These thank you letters help to build good rapport with the receiver of the letter. If you are writing a job thank you letter, it should be written respectfully to delight the manager.

Thank You Letter Sample

Your Name

Your Address

Your City, State, Zip Code Your Phone Number Your Email

Date: 30 September, 2000 Name

Title Organization Address

City, State, Zip Code Dear XYZ,

Thank you for offering an opportunity for the Senior Programmer position in you organization, XYZ. I appreciate you reserving time out of your busy schedule for my interview. I am excited about this opportunity to work as a Senior Programmer in your wellknown organization.

After presenting myself before you and other interviewers of the organization, I felt that this position would be a perfect platform to showcase my good performance.. The job position and responsibility seems to be of my interest, and I can improve my excellence in that area. I am confident that I will deliver my best with the help of quick learning ability and adaptability. MY friendly attitude with the coworkers of the company will keep me close to each member of the team. This will help us to be more productive.

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I am very enthusiastic to work with you on the offered position. I look forward to have a word with you again, if you want to know additional information about me. I am always available to hear from you, so please feel free to let me know it.

Again, thanks very much for your time spent with me. Sincerely,

XYZ

2. Memo (памятная записка)

Памятная записка (memo) относится к одной из наиболее распространенных форм деловой переписки внутри одной организации. Записка имеет постоянные разделы:

-дата (date);

-фамилия и имя человека, кому направляется записка (to whom), или должности группы людей;

-фамилия и имя отправителя (from whom) или его долж-

ность;

-о чем записка или тема (subject);

-краткое введение, в котором излагается наиболее важная информация;

-основное содержание записки;

-заключительная часть, которая обычно включает рекомендации по предлагаемым действиям.

Объем записки – не более одной страницы, язык записки – простой и краткий, при этом соблюдаются все грамматические

илексические правила.

What is a memo?

A memo is:

a hard-copy (sent on paper) document

used for communicating inside an organisation

usually short

contains To, From, Date, Subject Headings and Message sec-

tions

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does not need to be signed, but sometimes has the sender's name at the bottom to be more friendly, or the sender's full name to be more formal. If in doubt, follow your company style.

Examples

1. Introduction

At the monthly staff meeting on Tuesday, 5 August 2014, you requested information about the possible purchase of a microwave oven. I would now like to present these details.

2. Background

Since the move to the new office in Kowloon Bay, staff have difficulty in finding a nearby place to buy lunch.

3. Advantages

Providing a microwave oven in the pantry would enable staff to bring in their own lunchboxes and reheat their food. Also, staff members are less likely to return to work late after lunch.

4. Staff Opinion

A survey found that staff would like to use the microwave oven.

If this meets with your approval, we would appreciate it

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if you could authorise up to $3,000 for the purchase of the microwave oven.

Samantha Ng

Samantha Ng

ject:

I am writing to inform you of my intention to resign from G & S Holdings.

I have appreciated very much my four years working for the company. The training has been excellent and I have gained valuable experience working within an efficient and professional team environment. In particular, I have appreciated your personal guidance during these first years of my career.

I feel now that it is time to further develop my knowledge and skills base in a different environment.

I would like to leave, if possible, in a month's time on Saturday, 6 September. This will allow me to complete my current workload. I hope that this suggested arrangement is acceptable to the company.

Once again, thank you for your support.

The meeting on Saturday, 6 September has been changed to Room 101.

Why write memos?

In today’s world memo writing is as an integral part of every

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organization. It is a document which is used for communication within a company. Memos can be as formal as a business letter however; the heading and overall tone make a memo is different from a business letter.

As memos are generally sent to co-workers and colleagues, you do not have to include a formal salutation or closing remark. Memos follow a particular format, although a company or an organization may choose to develop alternative formats.

Most often memos solve problems either by informing the reader about policy changes, price increases, etc. They could also be used as a means to persuade the reader to take an action, such as attending a meeting, using less paper, or changing a current production procedure and so forth. Regardless of the specific goal, memos are most effective when they connect the purpose of the writer with the interests and needs of the reader.

Memos are useful in situations where e-mails or text messages are not suitable. For example, if you are sending an object, such as a book or a paper that needs to be signed, through internal office mail, you can use a memo as a covering note to explain what the receiver should do.

How to write a memo

Memos should have the following sections and content:

a.A 'To' section containing the name of the receiver. For informal memos, the receiver's given name; e.g. 'To: Andy' is enough. For more formal memos, use the receiver's full name. If the receiver is in another department, use the full name and the department name. It is usually not necessary to use Mr., Mrs., Miss or Ms unless the memo is very formal.

b.A 'From' section containing the name of the sender. For informal memos, the sender's other name; e.g. 'From: Bill' is enough. For more formal memos, use the sender's full name. If the receiver is in another department, use the full name and the department name. It is usually not necessary to use Mr., Mrs., Miss or Ms unless the memo is very formal.

c.A 'Date' section. To avoid confusion between the British and American date systems, write the month as a word or an abbrevia-

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tion; e.g. 'January' or 'Jan'.

d.A Subject Heading.

e.The message.

Unless the memo is a brief note, a well-organised memo

message should contain the following sections:

Situation – an Introduction or the purpose of the memo Problem (optional) - for example: "Since the move to the

new office in Kowloon Bay, staff have difficulty in finding a nearby place to buy lunch."

Solution (optional) – for example: "Providing a microwave oven in the pantry would enable staff to bring in their own lunchboxes and reheat their food."

Action - this may be the same as the solution, or be the part of the solution that the receiver needs to carry out; e.g. "we would appreciate it if you could authorise up to $3,000"

Politeness - to avoid the receiver refusing to take the action you want, it is important to end with a polite expression; e.g. "Once again, thank you for your support.", or more informally "Thanks".

f.Signature

2.1.Match the items in the boxes on the left with the items on the right: