- •Государственное образовательное учреждение высшего профессионального образования
- •Английский язык
- •Английский язык
- •Starting up
- •Reading
- •Что такое менеджмент?
- •Unit 2 Company structure
- •Management structure
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •Task
- •Listening
- •You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •Responses
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •Unit 4 Planning and Strategy
- •Listening Developing a strategy
- •Language focus
- •Richard Thomas, a brilliant electronic engineer, left the company he had worked with for ten years in order to set up his own business. He felt there was a gap in the market for low-priced computer components.
- •Questions
- •Цель бизнес единицы – это плановый показатель деятельности фирмы, которого бизнес-единица стремится достичь, чтобы выполнить свою миссию. Поставленные цели должны быть согласованы и реально достижимы.
- •Под компетентностью бизнес единицы подразумевают особые способности бизнес единицы, обусловленные её кадровым составом, ресурсами и функциональными подразделениями.
- •Troubled times for Benson Group
- •This year Benson’s profits dropped by 25 % compared with the previous year. Today, Benson’s share price fell to just under $7 in anticipation of the results. Two or three years ago the share price stood at $10.
- •Describe the company’s profile according to the main points of SWOT analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy
- •Words to remember:
- •Starting up
- •How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe
- •Language focus
- •Listening 1
- •Listen to the first part of the interview with Jeremy Keeley, an independent management consultant.
- •1. Why do people resist change, in his opinion? List the points he mentions.
- •2. Make a list of your own reasons.
- •Listening 2
- •taken over
- •Main Activities
- •Providing services and products for the oil, gas and electricity industries.
- •Recent Developments
- •Reasons for Cornerstone’s acquisition
- •1. Cornerstone will expand sales of Metrot products in Europe.
- •2. It will use Metrot as a base for launching its own products in Europe.
- •Comment
- •Listening
- •Listen to a television interview on Cornerstone’s plans for Metrot
- •Problems
- •Memo
- •Present situation
- •Listening
- •Customers
- •How often customers visit their restaurants
- •Food products bought most often
- •Task
- •Options
- •Unit 6 Goal-setting
- •Guidelines for presenters
- •Words to remember:
- •Unit 6 Goal-setting
- •Unit 7 Motivation and performance appraisal
- •1. J – James Broadacre, P – Pamela, M – Melvin
- •Pam talks about Maggie
- •Maggie talks about herself and Ian
- •Ian talks about himself and Stephen
- •Unit 8 Leadership and international business styles
30
Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
______1_( f )_____ a. Although I am presently employed by a non-
______ 2 ________ |
profit making organization, it has always |
_____ 3 ______ |
been my intention to work in a commercial |
_____ 4 ______ |
environment. I would particularly welcome |
|
the chance to work for your company as I |
__________________ 5 __________________ |
have long admired both the quality of the |
|
products that it provides and its position as |
__________________ 6 __________________ |
a defender of environmental causes. As you |
|
will notice on my enclosed CV, the job you |
__________________ 7 __________________ |
are offering suits both my personal and |
|
professional interests. |
__________________ 8 _________________b. I would be pleased to discuss my curriculum
|
vitae with you in more detail at an interview. |
|
______ 9 ________ |
In the meantime, please do not hesitate to |
|
|
contact me if you require further |
|
______ 10 _______ |
information. I look forward to hearing from |
|
|
you. |
|
|
c. Dear Ms Baudoin |
d. 8th January 2002 |
e. I am writing to apply for the position which was advertised last month in The Independent.
f. 52 Hanover Street Edinburgh EH25LM
UK
h.My work experience has familiarized me with many of the challenges involved in public relations today. I am sure that this together with my understanding of the needs and expectations of sport and nature enthusiasts, would be extremely relevant to the position. Moreover, as my mother is German, I am fluent in this language and Would definitely enjoy working in a German-speaking environment.
i. Fiona Scott. j. Yours sincerely.
7.You can be interested in the following vacancies: Area Sales Manager, Publicity Officer, Sales Representative, Accounts Executive, Production Controller, Human Resources Manager. Write a suitable letter of application and disclose your
curriculum vitae.
Case study
Slim Gyms: Choose the best candidate for the job of General Manager
31
Background
Slim Gyms owns and operates six health and fitness clubs in Manhattan, New York. The clubs aim to appeal to people of all ages and income groups.
All the clubs have a large gymnasium, with the latest equipment, an aerobics studio, a solarium, a swimming pool, sun decks, a café, bar and clubroom. There are always several fitness instructors on hand to advise people and provide them with personalized fitness programs. A wide range of aerobic and relaxation classes run throughout the day and during the evening. The clubs try to create a friendly atmosphere, organizing numerous social activities to bring members together. Three of the clubs are located in areas where large numbers of Spanish, Chinese and Italians live. Slim Gyms recently advertised for a General Manager.
Slim Gyms
General Manager - required for our chain of Health and Leisure Clubs
*Salary negotiable
*Excellent benefits package
The job
*Developing a customer-oriented culture in the organization in the clubs
*Increasing the revenue and profits of the six clubs in Manhattan
*Exploiting new business opportunities
*Liaising with and motivating our team of managers and their staff
*Contributing to marketing plans and strategies
The person
*Dynamic, enthusiastic, flexible
*A strong interest in health and fitness
*A good track record in previous jobs
*The ability to work with people from different cultural backgrounds
*Outstanding communication skills
*A flair for new ideas and sound organizational skills
Task
You are directors of Slim Gyms. Study the file cards on the four short-listed candidates. Hold a meeting to discuss the strengths and weaknesses of each person. Try to agree on who seems to be the best candidate for the job.
Then listen to the interview extracts with each of the candidates and come to the final decision on who should get the job.
Applicants:
1. Name: Isabella Rosetti Age: 35
Marital Status: Single
Education: Princeton University – Master’s degree in Business Administration
(MBA)
Experience: Advertising agency for the last eight years. Important position liaising with clients and managing a team of ten people. Previously worked as Sales Manager in a department store. (Chinatown area)
32
Outstanding achievement: Got a contract with a major advertiser Skills:. Fluent Italian, judo expert, paints.
Personality/appearance: Well-dressed and self-confident. Says she is usually successful when she wants to be. Thinks women are better managers than men: ”They listen more and use their intuition to solve problems”.
Comments: Positive reference, but employer suggested she sometimes took days off work with no good reason. Several good ideas for increasing revenue, e.g. by setting up beauty centers in our clubs. Didn’t mention the cost of doing this! Above average score on our aptitude test.
2. Name: Michael Bolen Age: 36
Marital Status: Married, with three children
Education: Columbia University, Master’s degree in Business Administration
Experience: Four years with international sports goods manufacturer – Marketing Director. Previous experience with a variety of firms (sales, administration). Wants to work for a smaller organization.
Outstanding achievement: Successful product launch in previous job. Skills: Numerate and good with computers. Only a few words of Spanish.
Personality/appearance: Forceful, determined, with strong views. Likes ‘to keep his distance’ from people until he knows them well. According to the letter of reference, ‘Some women find him too assertive and cold’.
Comments: Unhappy in present position. He has often changed jobs. Aptitude test – average score.
3.Name: Bob Wills
Age: 40
Marital Status: single.
Education: Twenty years in US army – Physical Fitness Instructor. Travelled all over the world. Left army tree years ago. Has taken courses in marketing, management and computing. Over the last two years has run a fitness center in Lower Manhattan very successfully.
Outstanding achievement: Two decorations for bravery.
Skills: Speaks Spanish fluently (his girlfriend is Puerto Rican). Is a successful disc jockey in a downtown club.
Personality/appearance: Correctly dressed in a dark suit, but has tattoos. Sociable, with a lot of friends. Enjoys parties and dancing.
Comments: Believes you should always stick to the rules. Values honesty and reliability. Can be quick-tempered if people are not doing their best. Very enthusiastic with many good ideas. High score on aptitude test
4.Name: Stephani Grant
Age: 30
Marital Status: married, no children.
Education: New York University – BCs (Bachelor of Sciences) in Business Administration.