- •Государственное образовательное учреждение высшего профессионального образования
- •Английский язык
- •Английский язык
- •Starting up
- •Reading
- •Что такое менеджмент?
- •Unit 2 Company structure
- •Management structure
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •Task
- •Listening
- •You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •Responses
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •Unit 4 Planning and Strategy
- •Listening Developing a strategy
- •Language focus
- •Richard Thomas, a brilliant electronic engineer, left the company he had worked with for ten years in order to set up his own business. He felt there was a gap in the market for low-priced computer components.
- •Questions
- •Цель бизнес единицы – это плановый показатель деятельности фирмы, которого бизнес-единица стремится достичь, чтобы выполнить свою миссию. Поставленные цели должны быть согласованы и реально достижимы.
- •Под компетентностью бизнес единицы подразумевают особые способности бизнес единицы, обусловленные её кадровым составом, ресурсами и функциональными подразделениями.
- •Troubled times for Benson Group
- •This year Benson’s profits dropped by 25 % compared with the previous year. Today, Benson’s share price fell to just under $7 in anticipation of the results. Two or three years ago the share price stood at $10.
- •Describe the company’s profile according to the main points of SWOT analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy
- •Words to remember:
- •Starting up
- •How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe
- •Language focus
- •Listening 1
- •Listen to the first part of the interview with Jeremy Keeley, an independent management consultant.
- •1. Why do people resist change, in his opinion? List the points he mentions.
- •2. Make a list of your own reasons.
- •Listening 2
- •taken over
- •Main Activities
- •Providing services and products for the oil, gas and electricity industries.
- •Recent Developments
- •Reasons for Cornerstone’s acquisition
- •1. Cornerstone will expand sales of Metrot products in Europe.
- •2. It will use Metrot as a base for launching its own products in Europe.
- •Comment
- •Listening
- •Listen to a television interview on Cornerstone’s plans for Metrot
- •Problems
- •Memo
- •Present situation
- •Listening
- •Customers
- •How often customers visit their restaurants
- •Food products bought most often
- •Task
- •Options
- •Unit 6 Goal-setting
- •Guidelines for presenters
- •Words to remember:
- •Unit 6 Goal-setting
- •Unit 7 Motivation and performance appraisal
- •1. J – James Broadacre, P – Pamela, M – Melvin
- •Pam talks about Maggie
- •Maggie talks about herself and Ian
- •Ian talks about himself and Stephen
- •Unit 8 Leadership and international business styles
22
Case study Faredeal Travel Agency: Reorganize the structure, layout and working practices of a travel company.
Background
Faredeal Travel Agency was founded by its owners, Claudia and Manual Ortega. It is now one of the largest travel agencies in the city, the financial center of London. In a few months’ time it plans to open branch offices in Birmingham and Edinburgh.
Almost 60% of profits come from its corporate business accounts. Its goals and philosophy are set out in its mission statement:
Our objective is to provide an outstanding travel service to the City of London. Our strategy is to rapidly expand our corporate business and to steadily
develop our Travel Shop.
Our main asset is our employees. We aim to provide them with secure, interesting and well-paid work, in a pleasant working environment.
Athough the firm is doing well, the Ortegas know that it could be more profitable if it was better organized. A consultant has done a study of the agency and recommends reorganization in three areas:
1.management structure
2.office layout
3.working conditions
Management structure
|
Director 1 |
|
|
Director 2 |
|
Claudia Ortega |
|
Manuel Ortega |
|
|
^ |
|
|
^ |
|
General Manager |
|
Marketing manager |
|
^ |
^ |
^ |
^ |
^ |
Manager |
Manager |
Office |
Supervisor |
Sales manager |
Travel Shop |
Accounts |
Manager |
Data processing |
^ |
^ |
^ |
^ |
^ |
Sales staff |
Sales staff |
Accounts |
Administration Data processing |
|
|
|
staff |
staff |
staff |
|
Confidential
1.General Manager has too much responsibility and feels very stressed. He complains also of having no contact with Manual Ortega (Director 2)
2.Sales Manager wants better communication with Manual Ortega. Manual is often away on business trips, so Sales Manager is not able to get his approval for important decisions like accounts for important customers.
3.Marketing Manager reports to Manual Ortega. However, most of her work is with Claudia Ortega, whose speciality is marketing.
4.The Accounts Department want more cooperation with Data Processing Department. On the other hand, Office Manager says that Supervisor Data Processing is always interfering in ( вмешивается) their office.