- •Государственное образовательное учреждение высшего профессионального образования
- •Английский язык
- •Английский язык
- •Starting up
- •Reading
- •Что такое менеджмент?
- •Unit 2 Company structure
- •Management structure
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •Task
- •Listening
- •You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •Responses
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •Unit 4 Planning and Strategy
- •Listening Developing a strategy
- •Language focus
- •Richard Thomas, a brilliant electronic engineer, left the company he had worked with for ten years in order to set up his own business. He felt there was a gap in the market for low-priced computer components.
- •Questions
- •Цель бизнес единицы – это плановый показатель деятельности фирмы, которого бизнес-единица стремится достичь, чтобы выполнить свою миссию. Поставленные цели должны быть согласованы и реально достижимы.
- •Под компетентностью бизнес единицы подразумевают особые способности бизнес единицы, обусловленные её кадровым составом, ресурсами и функциональными подразделениями.
- •Troubled times for Benson Group
- •This year Benson’s profits dropped by 25 % compared with the previous year. Today, Benson’s share price fell to just under $7 in anticipation of the results. Two or three years ago the share price stood at $10.
- •Describe the company’s profile according to the main points of SWOT analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy
- •Words to remember:
- •Starting up
- •How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe
- •Language focus
- •Listening 1
- •Listen to the first part of the interview with Jeremy Keeley, an independent management consultant.
- •1. Why do people resist change, in his opinion? List the points he mentions.
- •2. Make a list of your own reasons.
- •Listening 2
- •taken over
- •Main Activities
- •Providing services and products for the oil, gas and electricity industries.
- •Recent Developments
- •Reasons for Cornerstone’s acquisition
- •1. Cornerstone will expand sales of Metrot products in Europe.
- •2. It will use Metrot as a base for launching its own products in Europe.
- •Comment
- •Listening
- •Listen to a television interview on Cornerstone’s plans for Metrot
- •Problems
- •Memo
- •Present situation
- •Listening
- •Customers
- •How often customers visit their restaurants
- •Food products bought most often
- •Task
- •Options
- •Unit 6 Goal-setting
- •Guidelines for presenters
- •Words to remember:
- •Unit 6 Goal-setting
- •Unit 7 Motivation and performance appraisal
- •1. J – James Broadacre, P – Pamela, M – Melvin
- •Pam talks about Maggie
- •Maggie talks about herself and Ian
- •Ian talks about himself and Stephen
- •Unit 8 Leadership and international business styles
49
j.to give a feeling of freshness and healthy strength
k.to enjoy
l.increase in money or value
3.Translate the following text into English using the following words in the right form:
generate |
tackle |
solve |
come up with |
cut back on |
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capitalize on |
promote |
allocate |
make breakthrough |
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Компании, которые готовы вкладывать деньги в научные исследования, знают, что эти деньги не будут потрачены зря. Многие из них вкладывают до 20 % от своего товарооборота в новые исследования в надежде, что отделы, занятые разработкой и исследованием, смогут выйти с дельными предложениями, которые обеспечат предприятию хорошие прибыли и процветание. А те компании, которые во времена экономических спадов решают уменьшить средства, выделяемые на исследование, возможно, совершают большую ошибку.
В передовых, развивающихся компаниях все отделы занимаются производством новых идей для улучшения бизнеса. Некоторые из этих идей при последующей разработке, могут оказаться полезными и будут содействовать успеху компании. Воспользовавшись этими новыми идеями, компания может совершить настоящий прорыв в бизнесе, оставляя своих конкурентов далеко позади.
Компании не должны бояться браться за решение проблем, не говоря уже об их готовности решать проблемы.
Listening 1
Listen to the first part of the interview with Jeremy Keeley, an independent management consultant.
1.Why do people resist change, in his opinion? List the points he mentions.
2.Make a list of your own reasons.
Listening 2
Listen to the second part of the interview. Jeremy talks about a situation in which
change was handled well. |
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Make notes under the headings below. |
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Situation |
Chief Executive |
Communication |
Difficult decisions |
Case study |
Acquiring Metrot: Agree on changes at a company that has been |
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taken over |
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Background |
Company Profile |
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Company |
Cornerstone group |
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Workforce |
35,000 |
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Turnover |
$4.1bn |
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Located |
Dallas, US |
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Net profit |
11% of turnover (approx.) |
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