- •Предисловие
- •Цель данного сборника – совершенствование языковых знаний, умений и навыков студентов, а именно навыков чтения и устной речи в рамках профессиональной тематики.
- •Сборник учебных текстов и упражнений включает 7 разделов по основным аспектам бизнеса: международная торговля, маркетинг, менеджмент, финансы, бухгалтерский учёт.
- •Unit I
- •Business Basics
- •Words to remember
- •Tasks to perform
- •4. Translate the following sentences from Russian into English.
- •Words to remember
- •1) vary / variety / various
- •2) excite / excitement / excited / exciting
- •3) specify / specific / specification
- •4) involve / involvement / involved
- •5) advance / advanced / advancement / to advance
- •6) suit / suitable / suitability
- •4. Translate the following sentences into English.
- •5. Translate the following definitions. Find the appropriate term for each of them.
- •6. Translate into English using the appropriate terms.
- •7. Extra Reading
- •Tasks to perform
- •1. Read the text again and translate the following phrases from Russian into English.
- •2. Read the definitions and find the words in the text suitable for them.
- •Presenting the results of research
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the words and word partnerships on the left with the words used in the
- •text on the right.
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match word partnerships on the left with the words used in the text on the
- •right.
- •Unit 3
- •International Business
- •Words to remember
- •1. Give English equivalents of the words and word partnerships used in the text.
- •1. compare / comparison / comparative
- •2. technical / technician / technique
- •3. benefit / beneficial / beneficiary
- •4. domestic / domestically
- •5. nation / national / nationalize
- •6. advantage / advantageous / disadvantage
- •5. Translate the following sentences from Russian into English.
- •Extra reading
- •Import / Export
- •Word focus
- •2. to provide or achieve something that other people benefit from
- •Tasks to perform
- •the sentences.
- •5. Translate the following text into English.
- •Words to remember
- •Part 1 An Accounting Overview
- •Words to remember
- •2. to get something that one deserves because of good work
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the verbs used in the text with their synonyms.
- •1) accountant / accountancy / account
- •2) summarize / summary
- •3) state / statement
- •4) compute / computation
- •5) compare / comparison / comparative / comparatively
- •6) require / requirement / required
- •7) accurate / accurately / accuracy
- •5. Translate the following sentences into English
- •Extra reading
- •The management accountant
- •Forget the stereotype of accountants: they are now ambitious business strategists.
- •3. Are these statements true or false? Correct the false ones.
- •Talk about the job Gabriella does.
- •Words to remember
- •2. one of the parts into which ownership of a company is divided; equity
- •Tasks to perform
- •2. Circle the word which does not belong in each horizontal group.
- •3. Match the following general headings to the groups of five words that you
- •identified above.
- •4. Company Performance
- •Complete the passage below using the appropriate words given below.
- •5. Translate the following text into English
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the verbs from the text on the left with their synonyms on the right.
- •3. Fill the gaps with the appropriate word partnership. Translate the sentences.
- •1) prime / primary / primarily
- •2) utilize / utilization
- •3) expand / expansion
- •4) consider / consideration / considering
- •5) expense / expensive
- •6) insure / insurance
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match word partnerships used in the text on the left with the synonymous
- •verbs on the right.
- •4. Translate the following sentences into English.
- •5. Процент – это плата за пользование кредитом.
- •A bank loan
- •A loan from family or friends
- •1. Which are the most popular?
- •2. Which are the safest?
- •3. Which are the easiest to obtain?
- •4. Do you know any other ways of raising finance?
- •Example: raise a loan, raise finance, raise money
- •4. Read these statements and check if you understand the vocabulary.
- •2. Do not accept their money without signing a formal contract.
- •3. Share information openly with them in order to get funding from them.
- •4. They have a reputation for financing technology companies.
- •5. They will not lend money to people starting a business for the first time.
- •6. You must have property to guarantee the loan.
- •refers to.
- •You are business advisors. You will give advice to a pair of entrepreneurs about how to finance a small business they want to start.
- •Before talking to them, decide what type of finance might be suitable for them: a bank loan, a loan from family or friends, a mortgage or using personal savings.
- •You will need to ask them:
- •Prepare some questions and when you are ready, meet the entrepreneurs, discuss their plans with them and give them your best advice.
- •Pair B
- •2. Match the verbs and word partnerships used in the text with their synonyms.
- •1) manage / manager / managerial / management
- •b) She lacked … experience and didn’t get the job.
- •2) evaluate / evaluation
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Give English words and word partnerships used in the text for the following
- •definitions.
- •reasons.
- •1. Give English equivalents of the words and word partnerships used in the text.
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to export (v) – to sell goods to other countries
to gain (v) – to get something important or valuable, usually by working hard scarce (adj.) – not much or many compared with what is wanted
resource (n) – something such as money, property, skill, labour, etc. that a company has available
output (n) – the amount of services or goods produced by a person, factory or machine
to suit (v) – to be acceptable or convenient for; to satisfy or please
to increase (v) – to become larger in amount , number, or degree; to make something larger
to decrease (v) – to go down to a lower level; make someone reduce something to result (in) (v) – to have as a result; cause
costs (n) – the money that a business or an individual must regularly spend; expenses; overheads
to assemble (v) – to make a product by putting parts together expertise (n) – special skills or knowledge in an area of work or study
to design (v) – 1. to make a drawing or plan of something that will be made or built 2. to plan or develop something for a specific purpose
advantage (n) – something that helps you to be better and more competitive than others
advantageous (to) (adj.) – helpful to a particular aim; bringing advantage to overcome (v) – to fight successfully against; defeat
effect (n) – the result that was wanted or expected
alliance (n) – an agreement between two or more organizations to work together to enable (v) – to give the power, means or right to do something
efficiently (adv.) – doing a job quickly and well; producing goods using as little time, money, efforts as possible
domestically (adv.) – relating to the country you live in, rather than abroad
Tasks to perform
1. Give English equivalents of the words and word partnerships used in the text.
Ограничивать продажу товаров и услуг; |
продавать товары на местном рынке; |
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обмениваться товарами; |
обмен товарами; |
иметь нехватку товаров; |
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производить товары эффективно; |
получать выгоду от обмена; |
делать |
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редкие товары доступными для стран; |
нуждаться в ресурсах; |
вывозить |
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товары; |
ввозить товары из другой страны; |
специализироваться по |
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производству автомобилей; |
подходить, устраивать; |
приводить к чему- |
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либо; |
приводить к повышенному выпуску продукции; |
приводить к |
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снижению затрат; |
повысить уровень жизни; |
определить какой, товар |
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страна будет выпускать; специализироваться по производству деревянной |
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мебели; |
человеческие ресурсы; |
собирать мебель вручную; |
обладать |
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техническими знаниями; преимущество; |
абсолютное преимущество; |
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выгодный, преимущественный; |
производить дешевле; |
сравнительное |
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преимущество; |
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сосредоточиться на; производить эффективно и с прибылью; |
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развивать общие интересы; преодолевать политические разногласия; |
быть |
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основой для; |
политические альянсы (союзы); |
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Европейское |
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экономическое содружество (ЕС); |
снижать цены; |
открывать каналы |
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общения. |
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2. Match the words and word partnerships on the left with the words used in the text on the right.
1) |
to limit or put control on |
a) to export goods |
2) |
to cause something; to lead to |
b) advantageous |
3) |
to find some facts about something |
c) to import goods |
4) |
to reduce expenses |
d) alliance |
5) |
to focus on |
e) to concentrate on |
6) |
result |
f) to result in |
7) |
bringing advantage |
g) effect |
8) |
to bring products into the country |
h) to determine |
9) |
to send goods out of the country for sale |
i) to decrease costs |
10)a close agreement or connection |
j) to restrict |
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made between countries |
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3. Find the appropriate terms for the following definitions.
output |
costs |
advantage |
alliance |
benefit |
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efficiency |
expertise |
effect |
profit |
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1)money that you gain from selling something, or from doing business in a particular period of time is …..
2)the money that a business or an individual must regularly spend is …..
3)special skills or knowledge in an area of work or study is …..
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4)something that helps you to be better or more successful than others is …..
5)an agreement between two or more organizations to work together is …..
6)how well and quickly a person or a company works is …..
7. the way in which an action, event, or person changes someone or something is …..
8)a good effect or advantage that something has is …..
9)the amount of goods or services produced by a person, factory, company is …..
4.Complete the sentences with the proper noun / verb / adjective / adverb forms provided in the proper form. Translate the sentences.
1. compare / comparison / comparative
a) Our company is more profitable in … with yours.
b) Advertising that directly compares one company’s products with another company’s is called …
c) It’s impossible … the two cities. They are too different.
2. technical / technician / technique
a) We need … , the people with high scientific and technical skills.
b) If you want to learn to paint, I suggest you should study Raphael’s …. c) Our staff provide … support 7 days a week.
3. benefit / beneficial / beneficiary
a)This system offers real … to consumers.
b)His eldest son was named in his will as the chief ….
c)The fall in prices will be … to small businesses.
d)How can I … from your offer?
4. |
domestic / domestically |
a) |
Her … problems are beginning to affect her work. |
b) |
We are just a start-up company, so we operate …, on our home market. |
5. |
nation / national / nationalize |
a)The … debt has grown dramatically over the last year.
b)The British government … the railways in 1948.
c)The president spoke on radio to the whole … .
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6.advantage / advantageous / disadvantage
a)The new process should be particularly … to small companies.
b)America’s lead in aerospace is one of its most important competitive … . c) Her height will be very much to her … , if she wants to be a dancer.
5. Translate the following sentences from Russian into English.
1.Торговля товарами и услугами не ограничивается местными рынками.
2.Наша компания продаёт свои товары как на местном, так и национальном уровнях.
3.Торговля товарами, которая происходит на международном уровне, привлекает всё больше и больше стран.
4.Компания, работающая на международном рынке, получает много выгод и преимуществ.
6.Страна, занимающаяся международной торговлей, имеет возможность сделать редкие товары доступными для своего населения.
7.Страна, которой не хватает собственных ресурсов, чтобы производить необходимые товары, может ввозить их из-за рубежа.
8.Благодаря международной торговле страна выбирает товары для производства которых она наиболее подходит.
9.Природные, человеческие и технические ресурсы помогают определить, по какому товару или услуге страна может специализироваться.
10.Если страна обладает необходимыми техническими знаниями, высоко - квалифицированной рабочей силой, она может специализироваться по производству, например, высокотехнологичных продуктов.
11.Теория абсолютного преимущества означает, что страна должна специализироваться по производству товаров, которые она может производить дешевле, чем другие страны.
12.Согласно теории сравнительного преимущества, страна должна сосредоточиться на производстве тех товаров, которые она производит более эффективно и с большей прибылью.
13.Компании, торгующие на международном рынке, развивают общие интересы и стараются преодолевать политические разногласия.
14.Международная торговля приводит к открытию новых коммуникационных каналов между странами.