- •Предисловие
- •Цель данного сборника – совершенствование языковых знаний, умений и навыков студентов, а именно навыков чтения и устной речи в рамках профессиональной тематики.
- •Сборник учебных текстов и упражнений включает 7 разделов по основным аспектам бизнеса: международная торговля, маркетинг, менеджмент, финансы, бухгалтерский учёт.
- •Unit I
- •Business Basics
- •Words to remember
- •Tasks to perform
- •4. Translate the following sentences from Russian into English.
- •Words to remember
- •1) vary / variety / various
- •2) excite / excitement / excited / exciting
- •3) specify / specific / specification
- •4) involve / involvement / involved
- •5) advance / advanced / advancement / to advance
- •6) suit / suitable / suitability
- •4. Translate the following sentences into English.
- •5. Translate the following definitions. Find the appropriate term for each of them.
- •6. Translate into English using the appropriate terms.
- •7. Extra Reading
- •Tasks to perform
- •1. Read the text again and translate the following phrases from Russian into English.
- •2. Read the definitions and find the words in the text suitable for them.
- •Presenting the results of research
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the words and word partnerships on the left with the words used in the
- •text on the right.
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match word partnerships on the left with the words used in the text on the
- •right.
- •Unit 3
- •International Business
- •Words to remember
- •1. Give English equivalents of the words and word partnerships used in the text.
- •1. compare / comparison / comparative
- •2. technical / technician / technique
- •3. benefit / beneficial / beneficiary
- •4. domestic / domestically
- •5. nation / national / nationalize
- •6. advantage / advantageous / disadvantage
- •5. Translate the following sentences from Russian into English.
- •Extra reading
- •Import / Export
- •Word focus
- •2. to provide or achieve something that other people benefit from
- •Tasks to perform
- •the sentences.
- •5. Translate the following text into English.
- •Words to remember
- •Part 1 An Accounting Overview
- •Words to remember
- •2. to get something that one deserves because of good work
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the verbs used in the text with their synonyms.
- •1) accountant / accountancy / account
- •2) summarize / summary
- •3) state / statement
- •4) compute / computation
- •5) compare / comparison / comparative / comparatively
- •6) require / requirement / required
- •7) accurate / accurately / accuracy
- •5. Translate the following sentences into English
- •Extra reading
- •The management accountant
- •Forget the stereotype of accountants: they are now ambitious business strategists.
- •3. Are these statements true or false? Correct the false ones.
- •Talk about the job Gabriella does.
- •Words to remember
- •2. one of the parts into which ownership of a company is divided; equity
- •Tasks to perform
- •2. Circle the word which does not belong in each horizontal group.
- •3. Match the following general headings to the groups of five words that you
- •identified above.
- •4. Company Performance
- •Complete the passage below using the appropriate words given below.
- •5. Translate the following text into English
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the verbs from the text on the left with their synonyms on the right.
- •3. Fill the gaps with the appropriate word partnership. Translate the sentences.
- •1) prime / primary / primarily
- •2) utilize / utilization
- •3) expand / expansion
- •4) consider / consideration / considering
- •5) expense / expensive
- •6) insure / insurance
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match word partnerships used in the text on the left with the synonymous
- •verbs on the right.
- •4. Translate the following sentences into English.
- •5. Процент – это плата за пользование кредитом.
- •A bank loan
- •A loan from family or friends
- •1. Which are the most popular?
- •2. Which are the safest?
- •3. Which are the easiest to obtain?
- •4. Do you know any other ways of raising finance?
- •Example: raise a loan, raise finance, raise money
- •4. Read these statements and check if you understand the vocabulary.
- •2. Do not accept their money without signing a formal contract.
- •3. Share information openly with them in order to get funding from them.
- •4. They have a reputation for financing technology companies.
- •5. They will not lend money to people starting a business for the first time.
- •6. You must have property to guarantee the loan.
- •refers to.
- •You are business advisors. You will give advice to a pair of entrepreneurs about how to finance a small business they want to start.
- •Before talking to them, decide what type of finance might be suitable for them: a bank loan, a loan from family or friends, a mortgage or using personal savings.
- •You will need to ask them:
- •Prepare some questions and when you are ready, meet the entrepreneurs, discuss their plans with them and give them your best advice.
- •Pair B
- •2. Match the verbs and word partnerships used in the text with their synonyms.
- •1) manage / manager / managerial / management
- •b) She lacked … experience and didn’t get the job.
- •2) evaluate / evaluation
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Give English words and word partnerships used in the text for the following
- •definitions.
- •reasons.
- •1. Give English equivalents of the words and word partnerships used in the text.
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11. Translate the following sentences from Russian into English.
1.На рынке существует высокая конкуренция, и мы сталкиваемся с необходимостью (face the dilemma) дифференцировать себя, т.е. устанавливать различия между собой и нашими конкурентами.
2.Инновационные идеи всегда поддерживают интерес наших потребителей к нашей продукции. Поэтому мы крайне заинтересованы в обновлении нашего производства.
3.У нас мало времени, и я предлагаю перейти к делу. Сегодня мы должны рассмотреть проблему, касающуюся деятельности наших оптовиков.
4.Я предлагаю ввести общепринятую манеру одеваться в нашей компании. Надевая костюм и галстук, вы выглядите и ощущаете себя по-деловому.
5.Инновации сделали компанию Sidek, одной из самых прибыльных компаний Мексики. Их основной вид деятельности (ключевой бизнес) – это переработка автомобильной пластмассы.
6.Спортивный канал запустил рекламную кампанию (campaign) за два месяца до Мирового Кубка (The World Cup).
7.Высококачественные товары и услуги, эффективное управление персоналом, интенсивная реклама, умение быстро реагировать на всё новое и передовое – вот факторы, которые обеспечивают успех в бизнесе.
Part II Careers in Business
Words to remember
career (n) – a job or a profession you have been trained for consequently (adv) – as a result; therefore
variety (n) – a number of various things or products
field (n) – a subject that people study or area they are involved in as part of their work specific (adj.) – detailed and exact; particular; determined; clear in meaning
specify (v) – to state exactly; to describe fully
specification (n) – a detailed plan or description of how something should be done or made
available (adj.) – able to be bought, used, seen, had
aptitude (n) – capability, natural ability or skill, esp. in learning
figure (n) – 1. a number representing an amount, esp. of money published officially 2. a drawing or diagram
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opportunity (n) – a favourable moment or occasion; a chance
involve (v) – 1. to cause (someone or oneself) to become connected or concerned with something e.g. Don’t involve me in your dirty business.
2.to have as a necessary part or result
e.g. The job involves traveling abroad twice or three times a year.
to be involved in = to take part in
stock broker (n) – a person or organization whose job is to buy and sell shares, bonds, etc. for investors and sometimes for themselves
systems analyst (n) – someone whose job involves studying business or industrial operations, and who uses computers to plan improvements or changes
accountant (n) – bookkeeper; a professional person whose job is to keep and check the financial records of an organization, or to advise clients on tax and other financial matters
bookkeeper (n) – is a person whose job is to make an official record of all the money received and paid out of a business
private accountant (n) – an accountant working solely for private companies or corporations who keeps and maintains financial records
public accountant (n) – an accountant working independently and providing accounting services to both companies and individuals
government accountant (n) – an accountant working for government agencies and bureaus
salary (n) – money that you receive as payment from the organization you work for advancement (n) – improvement, development or movement to a higher rank or
position; promotion demand (n) – need for something
Tasks to perform
1. Give English equivalents of the words and word partnerships used in the text.
Всё более и более важный вид деятельности; во всём мире; следовательно (поэтому); профессия; разнообразие и количество; широкое поле
деятельности; |
сфера деятельности; увлекательная профессия; управление |
(руководство); |
генеральный директор; начальник отдела кадров или |
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руководитель отдела по работе с персоналом; |
руководитель |
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производственного отдела; |
управляющий службой сбыта или коммерческий |
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директор; специалист по исследованию рынка; |
рекламодатель; |
анализ |
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финансовой деятельности (бухгалтерский учёт); |
бухгалтер; |
бухгалтер, |
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занимающийся частной практикой; бухгалтер частной компании; |
бухгалтер, |
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работающий на государственную структуру; |
финансовый аналитик; |
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биржевой маклер; компьютеры и обработка данных; |
конкретная работа |
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(обязанность); специализироваться в области рыночного исследования; |
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таблица, представленная ниже; имеющиеся возможности; |
обладать |
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природными способностями; |
возможности включают; |
возможность |
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продвижения по службе; заработная плата; |
спрос на работу; |
тщательное |
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планирование; выбрать подходящую профессию. |
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2. Match the definitions of the terms on the left with the terms used in the text on the right.
1) |
to take part in; to participate in |
a) salary |
2) |
a favourable moment or occasion |
b) aptitude |
3) |
to describe something exactly |
c) variety |
4) |
an area of business people are involved in |
d) to be involved in |
5) natural ability for doing something; skill |
e) demand |
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6) movement to a higher position |
f) field |
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7) a number of various things |
g) advancement |
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8) payment for a job |
h) to specify |
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9) need for some products |
i) opportunity |
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3.Complete the sentences with the noun / verb / adjective forms provided in the proper form. Translate the sentences.
1) vary / variety / various
a) There in the department store we saw a great … of women clothes. b) The products we sell are many and … .
c) The offices … in size from 3 to 14 rooms.
2) excite / excitement / excited / exciting
a)His personal involvement in selling goods seemed to him very … .
b)Life will seem very quite after the … of our holiday.
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c)She’s very … about the opportunity of doing market research on her own.
d)The auditors … the market again yesterday by reporting sharply higher profits for the company.
3) specify / specific / specification
a) She gave us very … instructions how to do the job.
b) My job is to ensure that the plant is performing exactly to … .
c) The rules clearly … that we have to follow the dress code accepted by the company.
4) involve / involvement / involved
a) I would prefer to be … in marketing rather than just selling goods. b) My job … dealing with customers’ requests and complaints.
c) His … in doing market research was recognized as useful and fruitful.
5) advance / advanced / advancement / to advance
a)There have been great … in medicine in the last 5 years.
b)She’s not really concerned about this issue – she’s trying to … her own interests.
c)Her interest in career … was obvious to everybody.
d)She was quickly … due to her professional competence.
6)suit / suitable / suitability
a)As we have already examined the situation with our competitors, it’s a … moment to break for a cup of coffee.
b)He can be very charming when it … him.
c)Her educational background is very impressive. I think there is no doubt about her … for the job.
4.Translate the following sentences into English.
1.Вам необходимо хорошо подумать, прежде чем менять профессию.
2.Возможности женщин продвигаться вверх по служебной лестнице всегда были гораздо меньше, чем у мужчин.
3.До недавнего времени наша компания оставалась лидером в области высоких технологий.
4.На местном рынке сейчас вы можете увидеть широкое разнообразие товаров.