- •Предисловие
- •Цель данного сборника – совершенствование языковых знаний, умений и навыков студентов, а именно навыков чтения и устной речи в рамках профессиональной тематики.
- •Сборник учебных текстов и упражнений включает 7 разделов по основным аспектам бизнеса: международная торговля, маркетинг, менеджмент, финансы, бухгалтерский учёт.
- •Unit I
- •Business Basics
- •Words to remember
- •Tasks to perform
- •4. Translate the following sentences from Russian into English.
- •Words to remember
- •1) vary / variety / various
- •2) excite / excitement / excited / exciting
- •3) specify / specific / specification
- •4) involve / involvement / involved
- •5) advance / advanced / advancement / to advance
- •6) suit / suitable / suitability
- •4. Translate the following sentences into English.
- •5. Translate the following definitions. Find the appropriate term for each of them.
- •6. Translate into English using the appropriate terms.
- •7. Extra Reading
- •Tasks to perform
- •1. Read the text again and translate the following phrases from Russian into English.
- •2. Read the definitions and find the words in the text suitable for them.
- •Presenting the results of research
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the words and word partnerships on the left with the words used in the
- •text on the right.
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match word partnerships on the left with the words used in the text on the
- •right.
- •Unit 3
- •International Business
- •Words to remember
- •1. Give English equivalents of the words and word partnerships used in the text.
- •1. compare / comparison / comparative
- •2. technical / technician / technique
- •3. benefit / beneficial / beneficiary
- •4. domestic / domestically
- •5. nation / national / nationalize
- •6. advantage / advantageous / disadvantage
- •5. Translate the following sentences from Russian into English.
- •Extra reading
- •Import / Export
- •Word focus
- •2. to provide or achieve something that other people benefit from
- •Tasks to perform
- •the sentences.
- •5. Translate the following text into English.
- •Words to remember
- •Part 1 An Accounting Overview
- •Words to remember
- •2. to get something that one deserves because of good work
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the verbs used in the text with their synonyms.
- •1) accountant / accountancy / account
- •2) summarize / summary
- •3) state / statement
- •4) compute / computation
- •5) compare / comparison / comparative / comparatively
- •6) require / requirement / required
- •7) accurate / accurately / accuracy
- •5. Translate the following sentences into English
- •Extra reading
- •The management accountant
- •Forget the stereotype of accountants: they are now ambitious business strategists.
- •3. Are these statements true or false? Correct the false ones.
- •Talk about the job Gabriella does.
- •Words to remember
- •2. one of the parts into which ownership of a company is divided; equity
- •Tasks to perform
- •2. Circle the word which does not belong in each horizontal group.
- •3. Match the following general headings to the groups of five words that you
- •identified above.
- •4. Company Performance
- •Complete the passage below using the appropriate words given below.
- •5. Translate the following text into English
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match the verbs from the text on the left with their synonyms on the right.
- •3. Fill the gaps with the appropriate word partnership. Translate the sentences.
- •1) prime / primary / primarily
- •2) utilize / utilization
- •3) expand / expansion
- •4) consider / consideration / considering
- •5) expense / expensive
- •6) insure / insurance
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Match word partnerships used in the text on the left with the synonymous
- •verbs on the right.
- •4. Translate the following sentences into English.
- •5. Процент – это плата за пользование кредитом.
- •A bank loan
- •A loan from family or friends
- •1. Which are the most popular?
- •2. Which are the safest?
- •3. Which are the easiest to obtain?
- •4. Do you know any other ways of raising finance?
- •Example: raise a loan, raise finance, raise money
- •4. Read these statements and check if you understand the vocabulary.
- •2. Do not accept their money without signing a formal contract.
- •3. Share information openly with them in order to get funding from them.
- •4. They have a reputation for financing technology companies.
- •5. They will not lend money to people starting a business for the first time.
- •6. You must have property to guarantee the loan.
- •refers to.
- •You are business advisors. You will give advice to a pair of entrepreneurs about how to finance a small business they want to start.
- •Before talking to them, decide what type of finance might be suitable for them: a bank loan, a loan from family or friends, a mortgage or using personal savings.
- •You will need to ask them:
- •Prepare some questions and when you are ready, meet the entrepreneurs, discuss their plans with them and give them your best advice.
- •Pair B
- •2. Match the verbs and word partnerships used in the text with their synonyms.
- •1) manage / manager / managerial / management
- •b) She lacked … experience and didn’t get the job.
- •2) evaluate / evaluation
- •Tasks to perform
- •1. Give English equivalents of the words and word partnerships used in the text.
- •2. Give English words and word partnerships used in the text for the following
- •definitions.
- •reasons.
- •1. Give English equivalents of the words and word partnerships used in the text.
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5.Они планируют производить товар широкодоступный покупателям, который возможно купить в каждом магазине.
6.Он решил уйти из компании, так как был недоволен своей заработной платой.
7.Он обладал удивительными способностями к бухгалтерскому делу.
8.Спрос на услуги, предоставляемые компанией, был низкий, и, как результат, прибыли тоже снижались.
9.Работа, которую мне предложили, включает целый ряд возможностей: рост заработной платы, продвижение по службе, разнообразие обязанностей, которые я буду выполнять.
5.Translate the following definitions. Find the appropriate term for each of them.
general manager |
personnel manager production manager sales manager |
project manager |
assistant (deputy) manager product manager |
1.A manager in a company who is responsible for the development and making of a particular product is a …
2.A manager who helps another manager, does his/her work, esp. when he/she is not there is an… or a …
3.A manager who has a wide range of management skills, rather than one management skill is ..
4.A manager who is involved in company’s selling activity is a …
5.A manager who is in charge of taking care of a company’s employees, recruiting, training, etс. is a ... .
6.A person responsible for a particular piece of work that will create something new or improve the situation is a …
7.A manager who is involved in making materials or goods is a … .
6. Translate into English using the appropriate terms.
advertising manager |
deputy manager |
accountant manager finance manager |
research manager |
branch manager |
customer service manager |
purchasing manager |
store manager |
training manager sales manager |
traffic manager product promotion manager
1) руководитель группы по работе с клиентами (в банке или рекламном агентстве);
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2)заместитель заведующего (управляющего);
3)управляющий службой рекламы;
4)управляющий службой прохождения заказов (в рекламном агентстве) или начальник отдела перевозок (транспортная компания);
5)управляющий службой продвижения товаров (в торговую сеть); начальник отдела перевозок
6)руководитель филиала;
7)управляющий финансовой службой;
8)управляющий службой повышения квалификации;
9)управляющий службой закупок;
10)управляющий (директор) магазина;
11)управляющий службой сервиса для клиентов;
12)управляющий службой сбыта; коммерческий директор;
13)управляющий службой маркетинговых исследований.
7. Extra Reading
Read and translate the following text
A good job means different things to different people. You might be surprised to hear that some people would just like to do nothing and get paid. Others feel that the more they work the happier they are. It is a proven fact that there are a lot of people who like mundane or routine jobs and view a change as a disaster or damage or catastrophe. In other words, they prefer to be told what to do. There are however adventurers and entrepreneurs who love risk-taking and decision-making to be part of their day-to-day life. Some people enjoy being solo and taking all the responsibilities for the work to do. There are also those who enjoy the feeling of being a part of a team or belonging to an organization or a group of people. These people would never enjoy working free-lance, i.e. working for different companies or organizations and not being employed or hired by one. Besides solo workers and team players, there are leaders who like team-building and running a business or a team. It is not surprising that people like that will not enjoy working for a big, formal, impersonal organization in which they will be viewed as an interchangeable part of a machine. Thus, job satisfaction does not depend on the job alone but on the jobholder as well.
There are several ways of evaluating a potential job. Before you make a decision what job to choose, you have to look at the job itself. It is reasonable to ask
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yourself whether you understand what will be expected of you in that or this position. In other words, you have to look into the nature of the job duties that each position may offer you. It is a proven fact that when students’ majors coincide with the job duties, their job satisfaction is higher. Thus, we enjoy doing what we know how to do and what we feel professionally competent to do.
Tasks to perform
1. Read the text again and translate the following phrases from Russian into English.
Выполнять обыденную (рутинную) работу; |
рассматривать изменения |
(перемены) как катастрофу; рисковать; |
принимать решения; работать в |
одиночку; принимать ответственность за работу; работать в нескольких |
|
компаниях (не являться штатным сотрудником одной компании); принимать
на работу; |
член команды; формировать команду; руководить бизнесом; |
работник; |
давать оценку работе; специализация студента; доказано, что; |
совпадать с рабочими обязанностями.
2.Read the definitions and find the words in the text suitable for them.
1)a job done every day
2)to consider; to think over; to look at
3)someone who starts a company, arranges business deals and takes risks in order to make a profit
4)to work individually
5)to work for different companies rather than being employed by one
6)to give someone a job and to pay for it
7)to be responsible and conduct business
8)a person who holds a job
9)to carefully consider something to see how useful or valuable it is; to assess
10)a chief or a special subject at a university; specialization
11)to be the same; to happen at the same time
12)having the ability or skill to do something
3.Give the definition and translation to the words used in the text given below. Make up your own sentences with these words.
free-lance (lancer); solo worker; team player; running a business;
|
18 |
|
entrepreneur; |
competent worker; mundane job; |
to view a change as a disaster; |
adventurer; |
to hire someone; impersonal organization; interchangeable parts; |
|
jobholder; nature of a job; to offer a position; |
to coincide with. |
|
4.Comment on the sentences given below using some of the business vocabulary you have studied.
1.Job satisfaction doesn’t depend only on the job but on the jobholder as well.
2.Some people would just like to do nothing and get paid. (What kind of people, Why Where, etc.)
3.Some people prefer working free-lance, others like team-building and working in a team.
4.To be fully satisfied with a job you have to evaluate it beforehand.
5.People enjoy doing what they feel competent to do.
5.Read the text again and pay attention to different sentence starters and connectives which are used there.
Match the following connectors with their meanings.
it’s a proven fact in other words |
but however |
besides thus |
|
for example |
on the other hand |
consequently |
it is not surprising |
moreover |
in addition |
|
|
Presenting the results of research
Giving evidence
Drawing a conclusion
Providing additional information
Providing illustrations
Specifying
Contrasting
6.Complete the sentences using the information from the text and connectors expressing addition or contrast
Addition |
Contrast |
besides |
despite |
as well as |
in spite of |
|
19 |
as well |
however |
in addition |
although |
not only… but also |
on the other hand |
both … and |
in contrast |
moreover |
while |
furthermore |
whereas |
also |
yet |
too |
|
1.Salary is the greatest motivation factor, …
2.On the one hand job satisfaction depends on the job you are doing, ….
3.Challenging work enriches our mind, …
4.My friend is interested in a job with high salary …
5.Some people can’t take their own decisions. … they …
6.I feel professionally competent in my job, …
7.He is not only a skilled worker …
8.George prefers working solo, … Ann …
9.Our supervisor always takes personal interest in our welfare, ….
10.He doesn’t like his job. ….. he …
7.Translate the following sentences from Russian into English
1.Некоторые люди предпочитают повседневную, рутинную работу. Они рассматривают любое изменение в своей работе как катастрофу.
2.Я не люблю рисковать или принимать самостоятельные решения. Мне нравится делать то, что мне говорят. Иначе говоря, я, скорее, исполнитель, чем человек, принимающий самостоятельные решения.
3.Я предпочитаю быть командным игроком, а не одиночкой, который принимает всю ответственность за руководство компанией на себя.
4.Он обладает такими лидерскими качествами, как умение создать команду, руководить ею, брать на себя ответственность за принятые решения.
5.Очевидно, что интерес к работе, которую вы делаете, и тот факт, что ваша работа полностью совпадает с вашей специализацией, – приносит вам полное удовлетворение.
6. Она предпочитает руководить своим собственным бизнесом, а не быть частью обезличенной организации.
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7.Неудивительно, что удовлетворение от работы зависит не только от самой работы, но и от человека, который исполняет эту работу.
8.Разумно заранее подумать, что вы ожидаете получить от выбранной вами работы.
Unit 2
The Global Marketplace
Part 1 Marketing
Words to remember
to market (v) – to sell something or make it available for sale
marketing (n) – activities to design and sell a product or service by considering buyer’s wants or needs, for example where and how they will buy it, how much they will be willing to pay, etc.
to store (v) – to keep or put something in a place while not in use
storage (n) – the act of keeping or putting something in a place while it is not being used, or the space used for it
to transport (v) – to carry from one place to another
complex (adj.) – consisting of a main part and one or more other parts; difficult to deal with
to satisfy (v) – to please someone by giving them enough; to fulfill or meet a need, desire of someone
objective (n) – an aim, esp. that must be worked towards over a long period; goal popularly (adv.) – generally
to achieve (v) – to finish successfully; to succeed in doing or reaching something; to reach
vital (to, for)(adj.) – very necessary; of the greatest importance to involve (v) – to consist of
to insure (v) – to protect against future damage, future losses of money
to introduce (v) – to make a new product or service available for the first time
to consider (v) – to think about, esp. in order to make a decision; to examine; to study option (n) – a choice between two or more possible things; alternative
to charge (v) – to ask someone to pay a particular amount of money for something price (n) – an amount of money for which a thing is sold or bought
to price (v) – to fix the price of something; to establish; to charge