Учебное пособие 800571

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658:8

IMPACT AND CONTROL MODELS IN MARKETING

M.T. Agieva

Ingush State University

A possibility of the usage of network impact and control models in marketing research is considered. A marketing interpretation of the models is given, dynamical games applications are discussed.

©. ., 2018

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18.Amrouche N., Zaccour G. Shelf-space allocation in national and private brands // European Journal of Operational Research, 2007, 180, 648-663.

19.Cellini R., Lambertini L. Advertising in a Differential Oligopoly Game // Journal of Optimization Theory and Applications, 2003, 116, 61-81.

20.Chwe M.S. Communication and Coordination in Social Networks // Review of Economic Studies, 2000, 67, 1-16.

21.De Marzo P., Vayanos D., Zwiebel J. Persuasion Bias, Social Influence and Unidimensional Opinions // Quaterly Journal of Economics, 2003, 118(3), 909-968.

22.Fruchter G.E. Advertising in a Competitive Product Line // International Game Theory Review, 2001, 3(4), 301-314.

23.Godes D., Mayzlin D. Using Online Conversations to Study Word of Mouth Communication // Marketing Science, 2004, 23, 545-560.

24.Jackson M. Social and Economic Networks. - Princeton University Press, 2008. - 504 p.

25.Jorgensen S., Zaccour G. Differential Games in Marketing. - Kluwer Academic Publishers,

2004.

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26.Ivakina A.A., Zenkevich E.N. Supply Chain Cooperation Modeling: Trends and Gaps // Contributions to Game Theory and Management. Vol. IX. Ed. by L. Petrosyan and N. Zenkevich. - SPb., 2016. - P. 180-216.

27.Karray S., Zaccour G. Could co-op advertising be a manufacturer 's counterstrategy to store brands? // J. of Business Research, 2006, 59, 1008-1015.

28.Martin-Herran G., Rubel O., Zaccour G. Competing for consumer's attention // Automatica, 2008, 44, 361-370.

29.Martin-Herran G., Sigue S.P., Zaccour G. The Dilemma of Pull and Push-Price Promotions

//Journal of Retailing, 2010, 86(1), 51-68.

30.Martin-Herran G., Sigue S.P., Zaccour G. Strategic interactions in traditional franchise systems: Are franchisors always better off? // European Journal of Operational Research, 2011, 213, 526-537.

31.Nikolchenko N., Lebedeva A. Integrative Approach to Supply Chain Collaboration in Distribution Networks: Impact on Firm Performance // Contributions to Game Theory and Management. Vol. X. Ed. by L. Petrosyan and N. Zenkevich. - SPb., 2017. - P. 185-225.

32.Zaccour G. On the coordination of dynamic marketing channels and two-part tariffs // Automatica, 2008, 44, 1233-1239.

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658.3

EXPERT ESTIMATION OF PERSONNEL COMPETENCE METHODS

S.A. Barkalov, S.I. Moiseev, T.V. Nasonova Voronezh state technical University

E.V. Karpova

Russian economic University named after G. V. Plekhanov (Voronezh branch)

In this paper, mathematical methods and models for processing group expert judgment of personnel competence are considered. Several models of the formation of the generalized estimation are proposed: based on the competence of experts, on correlation methods, on the theory of latent variables.