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d) The architect is a person who together with economists, topographers, engineers, lawyers and other specialists participates in town planning, taking into consideration different street patterns.

20. Describe a famous architectural structure according to the following plan and prepare a presentation.

С1) name; 2) location; 3) plan;

4) historical details; и5) interesting facts; 6) exterior/interior; 7) your impressions; 8) recommendation.

21. Give aбАtalk on your speciality (civil engineering).

Д И

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4. What do the specialists of your qualification particularly do?

поставки5. What opportunities do you get when you graduate from the university?

2. Read the words and learn them by heart. Make up three sentences with the new words.

supplies, deliveries – retail – розн чный wholesale – оптовый choice – ассорт мент

promotion – продв жение (товара) domestic operations – местные операции

non-scheduled operations – нерегулярные перевозки scheduled operations – регулярные перевозки

loadingandunloadingmechanisms–погрузочныеиразгрузочныемеханизмы consumer – потребитель, клиент, заказчик, покупатель

qualityassurance–поддержка,гарантиякачества

shipment–груз,партиятовара;погрузка,отправкатоваров;перевозка procurement–закупка;поставка,снабжение

3. Pay attention to the pronunciation of the following letters’ combinations. Add your examples.

и в безударной позиции в конце слов [i] quality, company, theory, economy, metrology, activity;

i в открытом слоге [ai] price, provide, profile, private, finance, enterprise but: service, organization, automobile [i].

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4. Read and translate the text. How many parts can it be divided into? Entitle each part.

THE ECONOMICAL ENGINEERING FACULTY

The students of the faculty are trained in the following qualifications: СManagement ofOrganization; Logistics and SupplyChain Management,Economy ofOrganizations and Enterprises, QualityManagement. Thestudents ofthe faculty study a lot of specialized subjects: automatic systems of management; theory of marketing, bookkeeping; finances and credit; economy of automobile transport иenterprises, financial management, supply chain management, statistics, theory of logistics, loading and unloading mechanisms; cargo transportations; passengercarrying operations; principles of the theory of transport systems, Metrology and

certification,consultingandothers. TheбАwork in the field of economy now is impossible without knowing what

marketingandmanagementare.Marketingistheperformanceofbusinessactivities that direct the flow of goods and services from producer to consumer or user. Marketing activities include: designing or developing a product or service; transporting and storing goods; providing a variety of choice; buying in large volumes and then selling them by item; installing, servicing; repairing, instructing; or updating and improving. Marketing includes the Four Ps: product, place, price, and promotion. But most of all, marketing is research: finding out who the customersareandwhattheyneed.

There is no single concept ofДmanagement yet, so “management” has many definitions. In practicalbusiness, management can bedefined as theart and science of directing people with the aim of getting things done through their efforts. Effective management is the key to business success and you need for these strong management skills. There are two management specialities at the faculty: managementoforganizationandqualitymanagement.И

The students of Quality management profile study for a bachelor’s and master’s degrees. They study such specialized subjects as economics, psychology of management, means and methods of quality management, metrology and certification, system of quality, human resource management and others. They should know how to improve the quality of goods and services. The graduates are involved in improving oforganization activity, analysis, synthesis and optimization ofqualityassurance,developmentofeffectivemethodsofqualityassurance.

The students of Organization Management study institutional economics, financial markets and institutes, theory of management, innovative management, project management, research of management systems and others. This profile includesallkindsofmanagement.

Logistics is planning, execution, and control of the procurement, movement, and stationing of personnel, material, and other resources to

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achieve the objectives of a campaign, plan, project, or strategy. It may be defined as the “management of inventory in motion and at rest”. It is not enough simply to produce a product; it must be stored and transported. The shipment can be done by motor, water, air, railway, sea, river, pipeline transport. There are various kinds of operations: commercial, international, domestic; nonscheduled,scheduled;pooled;transitorprivate.

Passenger traffic operations are analyzed by different transport modes. The local passenger-carrying operations are conducted in cities and country areas. The most concernarises bycarryingpassengersin largecities.Thespecialists which are engaged with this problem carry out investigations of passengers flows and count thenumberofpassengersoncityroutes.

/present active indefinite).

1.The economical engineering faculty (to train) the students in four qualifications.

2.The students of the faculty (to study) a lot of specialized subjects: automatic systems of management; theory of marketing, bookkeeping; finances and credit and others.

3.Passengertrafficoperations(toanalyze)bydifferenttransportmodes.

4.Marketing(toinclude)theFourPs:product,place,price,andpromotion.

5.Logistics may be (to define) as the “management of inventory in motion and at rest”.

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6. The graduates of Quality management profile (to involve) in improving of organization activity, analysis, synthesis and optimization of quality assurance, developmentofeffectivemethodsofqualityassurance.

7. In practical business, management can be (to define) as the art and science of directingpeoplewiththeaimofgettingthingsdonethroughtheirefforts.

8. After graduating from the academy the graduates (to offer) the work at various enterprises, connected with economy, organization, management, transportations.

Сone of these qualifications.

9. Theshipment(todo)bymotor,water,air,railway,sea,river,pipelinetransport.

10. Eachproductmustbe(tostore)and(totransport).

и13. Commercial work (to presuppose) making contracts, agreements, supplies; deliveries; trade-retail and wholesale and financial work.

11. Knowing howtoimprovethequalityofgoods and services (to connect) with

12. Thelocalpassenger-carryingoperations(toconduct)incitiesandcountryareas.

yourself aбАbetter chance to succeed by picking the best people from the start.

7. Read this article from a website. Which of these tips do you find most useful? Can you add any other tips?

Listed below are ten things you can do to become a better manager. Pick one. Do it today. Pick another one for tomorrow. In two weeks you will be a better manager.

1. Select the best people

As a manager, you are only as good as the people on your team. Give

2. Be a motivator

Human beings do things because we want to. Sometimes we want to because the consequences of not wanting to do something are unpleasant. However, most of the time we want to do things because of what we get out

They work really hard because they want to impress someone. To motivate your people better, figure out what they want and how you can give that to them for doing what you want them to do.

3. Build Your Team

It is not enough that people are motivated to succeed at work. They have to work together as a team to accomplish the group's objective. After all, if we just want them to all "do their own things" we don't need you as a manager to mold them into a team, do we?

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4. Be a Leader, Not Only a Manager

You have built the best team from the best employee available. You motivated them to peak performance. What is missing? Motivating a team is worthless unless you provide direction; unless you turn that motivation toward a goal and lead the team to it. It is the ability to lead others that truly sets a manager apart from their peers.

СRemember that leaders are found at all levels of the organization, so be one.

5. Improve as a Communicator

Communication may be the single most important skill of a manager.

иmoney in the door and it means spending less than you bring in. Depending on your function in the organization, you may have more influence on one

After all, all the others depend on it. You can't be a leader if you can't communicate your vision. You can't motivate people if they can't understand what you want. Communication skills can be improved through practice.

6. Get Better at Managing Money

To stay in business, a company has to make money. That means bringing

area or the other, but you need to understand both. You can help your company, your employees, and yourself be getting better at managing the company's money.

Don't be put off by the numbers, or by the fact that "it's math".

the areas in which you are weak and improve them. The fact that you are И

reading this article shows you understand the concept. You need to put it into practice.

9. Practice Ethical Management

Enron-like scandals have really driven home the point about how important ethics is in business.

10. Take a Break

You are less effective as a manager if you are over-stressed. You are less tolerant. You snap at people more. No one wants to be anywhere near you. Take a break. Give yourself a chance to relax and recharge your batteries. Your increased productivity when you return will more than make up for the time you take off. Have a good laugh or go lie on a beach somewhere.

Bottom Line

Management is a skill that can be learned. You can improve as a manager by working every day to get better. Bookmark this page and come back every

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day for the next two weeks. If you pick one subject each day, and work on improving in that area, you will be a better manager before you know it. And others will notice it too.

8. Read and translate the text and find 2-3 sentences that express its main idea.

Сmarine engineering company – судостроительная компания merger – слияние

acquisition – поглощение alliance – объед нен е hub – центр, узел, пункт

иimmense – громадный, большой stake – ставка

to stuff – наб вать, заполнять

to palletizeбА– укладывать в палеты product configuration – форма продукта to turn up – появляться

back and forth – туда о ратно

premises – недв ж мость с прилегающими постройками и участком; помещение, здание

to pick – сортировать

to shuttle – двигаться взад и вперед, курсировать

LOGISTICS

1. The interest in logistics in Russia today is immense, and a lot of interpretations of what logistics is have appeared in the last few years. There are not so many schools or universities in Russia where one can be trained to work as logistics manager though the market demand for these

3. Marine engineering companies, port authoritiesИand manufacturers have joined shipping companies, freight forwarders and logistics operators in providing a service which is referred to as LOGISTICS. Some offer no more than a warehouse to third parties while others provide everything – freight forwarding, warehousing, inventory management, stuffing and unstuffing of containers, palletizing, packaging and product configuration.

to destination. Logistics is now a multibillion-dollar business, and almost every company wants to have a stake in it.

4. We all see the logistics industry changing fast. Western logistics companies have begun offering new services to totally new markets: Eastern Europe, Russia and Asia. New transport routes by air, rail, road and sea are

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constantly turning up. Mergers, acquisitions and alliances in the logistics industry mean that service chains are more comprehensive than ever before. 5. An up-to-date logistics operator is a company which has a big warehouse and their own fleet of trucks shuttling containers back and forth between ports, railway hubs or airports and a logistics park. The company will offer consolidation, deconsolidation, customs clearance on their premises and other logistics services such as picking and packing, palletizing and relabelling of

11. Match these verbs and noun phrases and translate the expressions

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12. Give the English equivalents of the following Russian word

us to dispatchбАit tomorrow. You know, we’re a bit short-handed on the packing side. We’ve just all beenДworking like slaves on that Chinese order and haven’t got round to this lot yet.

13. Read the telephone conversation translating unknown words.

Smirnov: BNS. Good morning.

Stock: Good morning. I’d like to speak to Mr. Smirnov.

Smirnov: Smirnov’s here. Is that you, Bob? Hello. I was just about to call

you. It’s about the emergency delivery to Munich we were talking about yesterday.

Stock: You mean the one they wanted delivered by the 23rd?

Smirnov: Yes. Right. We’ve got a fax about it this morning. Now they want

Stock: Let’s see. It’s Friday tomorrow, isn’t it? That makes it a bit hard. Smirnov: Look. What about offering the boys in dispatch a little overtime for

the weekend? We can put the whole lot into one lorry and get it straight off to Kaliningrad. It’ll be on the quayside by MondayИmorning then.

Stock: Yes, that’s the answer. Why haven’t I thought about it before? That’s solved then.

Smirnov: Well, I must be off now. I’m seeing Goodman and his people at 2.30. Bye.

Stock: OK. Bye. Keep in touch.

14. Say if these true or false statements. Correct those which are false.

1.Mr Smirnov wanted Mr Stock to send the truck to Kaliningrad.

2.They wanted the truck to be dispatched at 2.30.

3.The Chinese company sent a fax to Mr Smirnov about their order.

4.There were not enough loaders in the warehouse.

5.Mr Smirnov suggested that the warehouse people should be offered a little overtime.

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6. Mr Stock was having talks at 2.30.

15. Complete the conversation.

Stock: Good morning. I’d like to speak to Mr Smirnov. Smirnov:__________________________________________

Stock: Do you mean that urgent delivery we must send in three days? СSmirnov:__________________________________________

Stock: Let’s see. It’s Friday tomorrow, isn’t it? That makes a bit hard. Saturday and Sunday are our days off. Smirnov:__________________________________________

Stock: Yes, that’s the answer. Why haven’t I thought about it before? That’s solved then.

16. Make up the dialogue with your partner using the information below.

You work for a small forwarding company. Your cargo has arrived at a

assurance, quality control and quality improvement. Quality management is focused not only on product and service quality, but also on the means to achieve it. Quality management, therefore, uses quality assurance and control of processes as well as products to achieve more consistent quality.

Quality management is a recent phenomenon but very important for an organization. Advanced civilizations that supported the arts and crafts allowed clients to choose goods meeting higher quality standards rather than normal goods. In societies where arts and crafts are the responsibility of master craftsmen or artists, these masters would lead their studios and train and supervise others. The importance of craftsmen diminished as mass production and repetitive work practices were instituted. The aim was to

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