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  1. Complete the collocations in each sentence with an appropriate word from the box and translate the sentences into Russian/Belarisian.

broadcast

bulletin

coverage

forecast

media

campaign

edition

manual

novel

brochure

  1. Read the instruction … before using your new word-processor.

  2. “David Copperfield” in an autobiographical … .

  3. What did it say on the weather … ?

  4. This is a party political … on behalf of the Democratic Party.

  5. What time is the next news … ?

  6. This channel doesn’t have very good sports … .

  7. The first … of this book is worth a fortune.

  8. The mass … in most countries is dominated by advertising.

  9. When does our new advertising … begin?

  10. I spent all of yesterday evening looking through this holiday … .

  1. Insert prepositions or particles where necessary.

  1. At present the company finances Channel 1 … return … pocketing its advertising revenue.

  2. It was apparent to everyone that he has a flair … writing scripts.

  3. The chairman signalled that he will no longer tolerate inclusions of swearing … the watershed.

  4. The BBC was criticized because of its neglect … ethical standards … programme-making.

  5. We share the author’s worries about our children’s exposure … too much gratuitous violence on TV screen.

  6. Unfortunately many sports programmes were replaced … low-challenging shows.

  7. This quiz programme panders … the lowest instincts of the viewing public: greed, ambition and envy.

  1. Both options make sense. Choose the one which forms a common collocation.

  1. I do like Channel 4’s reporting/coverage of the big sporting events.

  2. We do not have the book in stock. It is out of circulation/out of print.

  3. This report comes from our political correspondent/journalist, Edward Ross.

  4. The “Sunday News” has the highest circulation/output of any newspaper in Britain.

  5. Are books subject to banning/censorship in your country?

  6. They are very concerned with the image that the advert projects/gives.

  7. At least 50 members of the population/public wrote in to complain about the ad.

  8. He sits there hour after hour, staring calmly/blankly at the screen.

  1. Translate the following sentences using your active vocabulary.

  1. Родители обязаны контролировать телевизионные пристрастия своих детей.

  2. Основными рекламными технологиями являются: использование ключевых слов, привлечение экспертов, съемки известных людей в рекламных роликах, использование запатентованного имени продукта.

  3. Меня раздражают низкосортные, пошлые телевизионные программы.

  4. Родители очень часто перекладывают бремя ответственности на создателей телевизионных программ.

  5. Не всегда можно судить о качестве фильма по его анонсу.

  6. Телевидение должно установить единое для всех каналов время, после которого будет возможна демонстрация программ более откровенного содержания.

Unit III. Women in the Modern World

Section 1. Equality: Reality or an Elusive Goal?

Starter activity

For years the issue of gender equality has been the focus of attention at various levels – from kitchen talks to international conferences. Outline the problems of gender equality (or inequality) that exist and are worth discussing.