- •International market expansion Business Strategy to expand a Business Internationally
- •Chapter 1: Literature Review
- •Introduction
- •International Expansion
- •Internationalization/Transaction-Cost Theory
- •Eclectic Theory
- •Resource-Based Theory
- •Uppsala Model
- •International Market Entry Strategies
- •Exporting
- •Licensing
- •Franchising
- •Joint-Ventures/Strategic Alliances
- •Acquisitions
- •Wholly-Owned Subsidiaries/Greenfield Operations
- •Regulatory Environment
- •Challenges of International Expansion
- •Research Gaps
- •Chapter 2: References
Chapter 2: References
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Anderson, E., & Gatignon, H. (1986), Modes of Entry: A Transactions Cost Analysis and Prepositions, Journal of International Business Studies, 17 (3), pp. 1 – 26.
Burger, A., Kostevc, C., & Polanec, S. (2011), Productivity Measurement for International Firms, Economic and Business Review, 13 (1), pp. 51 – 75.
Conner, K, R. (1991), A Historical Comparison of Resource-Based Theory and Five Schools of Thought within Industrial Organisation Economics: Do We Have a New Theory of the Firm? Journal of Management, 8 (2), pp. 121 – 154.
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Hill, C. W. L. (2007). International Business: Competing in the Global Marketplace. New York, NY: McGraw-Hill/Irwin.
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Hofstede, G. (1991). Culture and Organizations: Software of the Mind. London, UK: McGraw-Hill.
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Porter, M. E. (1998). Competitive Advantage of Nations, New York, NY: Free Press/Simon & Schuster.
Rugman, A. M., & Collinson, S. (2006). International Business, 4th Edition. Harlow, UK: Pearson Education Limited.
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Usunier, J. C. (1996). Marketing across Cultures, 2nd Edition, Hemel Hempstead, UK: Prentice-Hall.
Zineldin, M. (2007), International Business Relationship and Entry Modes: A Case of Swedish Automotive Industry Scania and Volvo on Mexico, Cross Cultural Management: An International Journal, 14 (4), pp. 365 – 386.
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