III. Number these events in a logical sequence then read the article and check your answers, translate them.

1. Peapod experiences financial crisis, whilst other dot-coms go bankrupt.

2. Peapod makes approximately $200m a year and becomes the biggest online operator in the US.

3. A supermarket allows them to sell to some customers via a computer and a van in the car park.

4. An outside chief executive is brought in. Andrew becomes chief Financial officer, Thomas is in charge of technology and Peapod maintains its company culture.

5. Peapod makes more than $5,000 a week.

6. The brothers’ mother recommends they start up an online grocery business.

7. Andrew sells the company to a Dutch retailer.

IV. Read paragraphs 1 and 2 and say whether these statements are true or false.

1. Andrew Parkinson was an experienced grocer when he started Peapod 15 years ago.

2. A Chicago retailer, Ahold, let Andrew and Thomas sell grocery orders on line to its customers.

3. When the brothers first started the business, they were based outside a supermarket.

4. Peapod is now completely owned by the well-known Dutch retailer Ahold.

5. Ahold is probably the tartest online operator in US groceries, making approximately $20m a year.

V. Match the words to form partnerships that occur in paragraphs 3 and 4.

online	development
bricks-and-mortar	crisis
software	operation
distribution	package
funding	partnerships
financing	grocer

VI. Complete these sentences with the expressions from the previous exercise in the correct form, translate the sentences into Ukrainian. One word pair is not used.

1. The most stressful period of his life, admits Andrew Parkinson, was just before the takeover by Ahold when the company was experiencing a crisis, as its _________ had collapsed.

2. One of the keys to Peapod’s success was undoubtedly its_______with leading supermarket chains in California, Texas, Ohio and New England.

3. The main strategy of Peapod was based on a successful mix of customer service and technology, in the form of _______ together with the partnership with Ahold, a _________.

4. The Parkinson brothers’_______has now been profitable in all areas for two years.

VII. Read paragraph 5 and say whether the statements are true or false.

1. The takeover by Ahold was beneficial to Peapod, as it made getting supplies considerably cheaper.

2. One result of the takeover was that Peapod had to adapt its mission and vision.

3. Finding the right balance between work and family Life is part of Peapod’s business ethos.

4. Peapod’s staff are unhappy with the company.

5. The online grocer gives out various prizes as a way of motivating its workers and ensuring good customer service.