NEWS MEDIA: THE POWER TO INFORM
Step 1 print and electronic media
The topical vocabulary to be remembered:
1. to publish v. = to print and issue for sale publisher n. (Am.); to publicize v. publicity n.
public adj. (associated with people, serving people)
the public public at large to make public / to issue |
публиковать, издавать, печатать, оглашать издатель, владелец рекламировать, пропагандировать 1) известность, слава 2) публичность 3) реклама 4) распространение информации (о лице, товаре) 1) общественный 2) государственный (по форме собственности) 3) (обще)народный 4) гласный, публичный, открытый 5) общедоступный общественность, народ широкие массы обнародовать, сделать достоянием гласности |
Do not confuse with social adj. (associated with society affecting public interest) social order (un)sociable / communicative adj sociability n. / communicability
|
общественный, социальный, светский
общественный строй общительный, дружелюбный общительность общество |
2. to own v. owner n. / proprietor ownership n. own adj. on one's own to have one's own way |
Владеть Владелец, собственник Владение, собственность собственный самостоятельно делать по-своему |
3. to edit v. editor n. sub-editor editorial n. / leader editorial office / board edition n. |
редактировать, издавать готовить к печати редактор помощник редактора редакторская, передовая статья редакция / редакционный совет издание |
4. to advertise v./ to publicise advertisement n. / advertising but commercials on TV advertiser n. |
рекламировать, пропагандировать реклама, рекламное объявление
рекламодатель
|
5. to provide (for) v. to provide that... provision n. to make provision for provided / providing |
давать, поставлять, обеспечивать ставить условием, что... 1) обеспечение, поставка 2) условие, положение предусматривать, гарантировать при условии, если |
6. to emphasize v. to point out / to highlight / to focus on emphasis n. to put / lay emphasis on emphatic adj. |
придавать особое значение, подчеркивать
выразительность, особое значение особо подчеркнуть выразительный, подчеркнутый |
7. to compete v. competition n. competitor n. competitive adj. competitiveness n. |
состязаться, конкурировать состязание, конкуренция конкурент, соперник конкурентный, конкурирующий конкурентоспособность |
8. to rely (on) v. / to depend (on) reliable adj. syn. dependable reliance n. syn. dependence (on) reliability n. |
полагаться (на), зависеть надежный доверие, опора надежность, уверенность |
9. to broadcast v. (broadcast, broadcast) broadcaster n. broadcasting BBC - British Broadcasting Corporation |
вещать, передавать, транслировать (радио)вещательная станция вещание, трансляция |
10. to cover v. (the news, events) coverage n.(of events) cover n to seek cover to break cover (from) to cover up v. cover-up n. |
освещать (новости, события) освещение (событий) обложка, прикрытие, убежище искать убежища сорвать покров, скрывать препятствовать разглашению утаивание |
11. to concern v. to be concerned WITH to be concerned ABOUT as far as I am concerned all parties / those concerned the issue concerned / involved concerning concern n. to cause concern a matter / issue of great concern |
касаться, иметь отношение быть связанным с, касаться беспокоиться о что касается меня все заинтересованные стороны данный, рассматриваемый вопрос касательно, относительно забота, беспокойство, озабоченность вызывать беспокойство важный вопрос |
Exercise 1. Practice the use of the active vocabulary. Complete the sentences with an appropriate word.
publish, publisher, publication, publicity, to publicise, public
1. My favourite paper has had to cease _________ for 17 days because of a printers' strike.
2. Some distinguished politicians try to avoid unwanted______.
3. By_______ their style of life some famous personalities try not to be forgotten.
4. The primary challenge a daily newspaper _______ faces is the cost of producing his paper.
5. The earliest known printed newspaper in Britain was _______ in 1513.
6. The newspaper had _______ an apology and pay a fine for its' unchecked ______.
7. The behaviour of the royal family is always a matter of intense _______ curiosity.
8. The _______ of these papers felt that there was a need for something new and different to fill a gap in the market.
9. By providing a window on the world, newspapers make ______ facts that would otherwise remain hidden or unknown.
own, owner, ownership
1. After various changes in the _______ the newspaper Today was sold to Rupert Murdoch.
2. Rupert Murdoch is the largest single newspaper______
3. Until 1986 a private family _______ the Daily Telegraph.
4. There are a number of newspapers in the country ____ by individuals.
5.________of the press in Britain is in the hands of individuals or a few large publishing groups.
(un)cover, coverage, cover (up)
1. It is difficult for the media ________ the growing number of crises throughout the world.
2. The issue__________ needs serious consideration.
3. Much of the Times' prestige rests on its excellent in-depth of national and international issues and political events.
4. Most readers were attracted by the colourful _______ of the book.
5. Our readership prefers intelligent _______ without bias.
6. By investigative journalism newspapers can _______. hidden facts that need, in their view, to be made public.
advertise, advertisement, advertising, advertiser, commercials
1. Some reporters try _________ other people's damaging personal secrets to sell them to tabloids.
2. At present _______ run for two and a half minutes.
3. Most ________ revenue is generated in peak time from 6 to 11 pm.
4. Why not a paper without ______? E.W. Scripps started any of them but the Industrial revolution and a mass consumption society forced __________ into his papers.
5. The primary challenge a daily newspaper publisher faces is the cost of producing his paper that goes on every day regardless of how much or how little _______ each issue carries.
6. The goal of _______ is to get their message into every household of the area as cheaply as possible.
rely, reliance, reliable, reliability
1. Your '__________ on the objectivity of the press has no ground.
2. Mass media tend________ in their covering the news on most ________ sources of information.
3. One can hardly_______ on the impartiality of this newspaper.
4. It is very easy to challenge the_________ of the news source.
5. ______on the mass media one can make misleading conclusions.
6. This press agency is known for its _______ as far as the coverage of the news is concerned.
provide, provision, provided /providing
1. The media ________ not only information about the world, but ways of seeing and understanding it.
2. Subscription for a periodical _______it with sustained financial support.
3. Each report contains an event and the event _______ what journalists all call a news 'peg'.