
- •Chapter 1/ Fearless Telephone Talk
- •Calling a Business / Деловой звонок
- •Leaving a Message / Как оставить сообщение
- •Dialogue
- •Holding the line / He вешайте трубки
- •Leaving a Message at a Home / Оставляем сообщение на домашнем телефоне
- •Voice Mail / Автоответчик. Звуковое письмо
- •Answering the Phone / Отвечаем на телефонный звонок
- •Answering a Wrong Number / Как ответить на звонок по ошибке
- •Starting a Conversation / Как начать разговор
- •When You Need More Information / Когда нужна дополнительная информация
- •Making Dates / Как назначить встречу
- •Making Appointments / Как назначить деловую встречу
- •Ending a Conversation / Как закончить разговор
- •Practice Drills
- •Grammar revision. English tenses (Active Voice)
- •Chapter 2 / Business Trip
- •Глава 2 / Деловая поездка
- •Hotel Reservations / Бронирование отеля
- •Dialogue: Making Hotel Reservations
- •Dialogue: Buying Airline Tickets
- •Renting a Car, Hiring a Taxi / Как арендовать машину или заказать такси
- •А Саr / Машина
- •A Taxi / Такси
- •Dialogue: At the Hotel
- •Grammar revision. Passive Voice Времена английского глагола в страдательном залоге
- •English tenses (Passive Voice)
- •Chapter 3 / Business Lunch
- •Глава 3 / Бизнес-ланч
- •Making Restaurant reservations / Бронирование столика
- •Making the Transition Between Small Talk and Business / Как перейти от общей беседы к делу
- •Closing the Business Lunch / Как завершить бизнес-ланч
- •Practice Drills
- •I. How would you answer these questions?
- •Interrogative sentences. Question types. Вопросительные предложения. Типы вопросов
- •Chapter 4 / Formal Meetings
- •Глава 4 / Формальные встречи
- •Opening a Meeting / Как начать встречу
- •The Language of Meetings / Язык встреч
- •1. Agreement or Disagreement / Согласие или несогласие
- •2. Making Suggestions/ Предположение
- •3. Expressing Certainty or Doubt / Выражение уверенности или сомнения
- •4. Asking for help / Просьба о помощи
- •Grammar revision. Participle Причастие
- •Chapter 5 / Perfect Presentations
- •Глава 5 / Как организовать идеальную презентацию
- •Opening a Presentation
- •Introducing yourself
- •Structuring a Presentation
- •Talking about trends (Past Simple and Present Perfect)
- •Using your voice effectively
- •Stressing words
- •Making pauses
- •Dealing with questions
- •The Power of Language
- •Culture Shock
- •Grammar revision Gerund Герундий
- •Chapter 6 / Better Business Letters
- •Глава 6 / Пишем деловые письма
- •Composition of Business Letter / Составление делового письма
- •Содержание письма / Body of the letter
- •Greeting / Вступительное обращение
- •Helpful Expressions in Business Corresponence / Полезные выражения в деловой переписке
- •Ending / завершение
- •The Simplest Business Deal
- •Full-Block Letter Format / Полноформатное письмо
- •International suit distributors
- •100 Kennedy circle
- •Prospecting Letter / Рекламное письмо-предложение
- •Follow-up Letter / Письмо-напоминание
- •Complaint Letter / Рекламационное письмо
- •Response to a Complaint Letter / Oтвет на рекламационное письмо
- •2233 Connection Avenue, n.W.
- •Rejection Letter / Отказное письмо
- •2500 North Fruitridge Road
- •Collection Letter / Инкассационное письмо
- •2297 Front Street
- •Practice Drills
- •Business letter 1
- •208 Eastside Road
- •Business letter 2
- •12207 Sunset Strip
- •Business letter 3
- •21 Mead Road
- •Business letter 4
- •Business letter 5
- •Business letter 6
- •1951 Benson Street
- •Business letter 7
- •Business letter 8
- •209 West Street
- •Business letter 9
- •24 North Main Street
- •Business letter 10
- •5500 South 96th Street
- •Business letter 11
- •72 Preston New Road
- •Business letter 12
- •609 San Anselmo Avenue
- •Business letter 13
- •Business letter 14
- •Grammar revision. Infinitive Инфинитив
- •Complex Object Винительный падеж с инфинитивом
- •Chapter 7 / Contracts and Their Performance
- •Глава 7 / Контракты и их исполнение
- •I. Subject Matter of Contract
- •II. Price of Goods
- •III. Quality of Goods
- •VI. Insurance
- •IV. Упаковка и маркировка
- •V. Сдача и приемка товара
- •VI. Страхование
- •VII. Terms of Payment
- •VII. Платеж
- •VIII. Force Majeure
- •IX. Arbitration
- •VIII. Форс-мажор
- •Iх. Арбитраж
- •X. Other Conditions
- •Practice Drills
- •7. Packing and marking
- •8. Arbitration
- •9. Other conditions
- •10. Legal addresses of the parties
- •Chapter 8 / Job Application
- •Глава 8 / Устройство на работу Resume / Краткая биография
- •220 West Street
- •220 Уэст Стрит
- •Résumé formats / виды резюме
- •Chronological Format / Хронологическое резюме
- •2223 August Square Road
- •16 Osler Street
- •Vancouver, British Columbia v6r 2t1
- •Initiative:
- •Cover letters / сопроводительные письма
- •225 Hartman Drive
- •Interview / собеседование
- •Common interview questions
- •Questions to an employer
- •Dialogue
- •Practice Drills
- •Grammar revision Мodal verbs and their equivalents / Модальные глаголы и их эквиваленты
- •Modal verbs and their equivalents / Модальные глаголы и их эквиваленты
- •Imagine someone is talking about the advantages and disadvantages of his job. Rewrite the sentences
- •I think you should… I think you shouldn’t …
- •I think you should…?
- •Supplementary reading Text 1 a mixed economy: the role of the market
- •Reducing Taxable Income with Tax Planning
- •Method for Tax Payments
- •Importance of finance
- •Importance of Corporate Finance
- •Importance of Finance in Business
- •Importance of Personal Finance
- •Text 10
- •Text 11
- •Text 12
- •Text 13
- •Text 14
- •International trade
- •Text 15 the effects of trade: gains and terms
- •Text 16 the effects of trade: infant industries and trade policies
- •Text 17 exchange rates and capital mobility
- •Text 18
- •General Ideas of Foreign Exchange Market
- •Text 19
- •Indirect Intervention
- •Text 20
- •Intervention may Decrease Volatility
- •Intervention may Increase Volatility
- •Библиографический список Oсновная литература
- •Учебное издание
Importance of Corporate Finance
Corporate finance deals with financial decisions which an organization makes, whether it's investments, analysis of credit, selling of assets or products or acquiring assets. Maximizing corporate value and at the same time manage risks associated with investing in a particular product or project is the main aim of corporate finance. Moreover, corporate finance also studies the short-term and long-term implications of a decision and looks in to matters related with dividends to shareholders debt or equity. Matters related to taxes which a corporation has to pay are also taken into consideration when dealing with corporate finance.
Importance of Finance in Business
Finance for a business can't be undervalued and can be said that it's the lifeline of a business and is required for its well being. It can be said to be a lubricant which keeps the business running. Whether you have a small, medium or large business, you will always need finance, right from the beginning to promoting and establishing your product, acquiring assets, employ people, encouraging them to work for the development of your product and create a brand name. In addition to that, a current business may need finance for expansion or making changes to its products as per the market requirements.
Importance of Personal Finance
Personal finance budgeting is an important part of your long term plans to gain financial stability, especially after retirement. You need to have a clear idea of what you want in future such as the amount of money you want after retirement, the location of a place to live in, etc. You need to have a plan and goal of translating these ideas into reality. You also need to consider the things you have purchased in the past and the kind of things which you will purchase later on. This is an important step as this reflects that your will come up with a retirement planning for the future. You must be capable of identifying the good as well as bad choices you make.
While thinking of a long term plan, budgeting savings becomes an important part of personal finance. Savings would help you to make investments in the future so that you have a secure life. But then, having said that, you also need to take care to keep your expenses to the minimum, which is one of the most important personal finance tips which you should use.
Some of the most common expenses which you can reduce are electricity and water bills. Use these as sparingly as possible, especially when you leave a room, make sure that you switch of the lights. You may also like to know about personal finance planning for the layman, so that you know financial planning.
So these were the importance of finance management, whether for an individual or corporation. Finance is such a thing which it can't be substituted by anything, so make sure you use your finances in the proper order, so that you can secure your future.
Text 9
ACCOUNTING PRINCIPLES
What is accounting? This was the first question in my first accounting book, from my first ever accounting class. The official definition in the book provided by the American Accounting Association said, the process of identifying, measuring, and communicating economic information to permit informed judgments and decisions by users of the information. The main elements and activities of accounting means, firstly, any process of data which identifies, classifies and summarizes the financial events that occur within any organization. And secondly, a reporting system which transmits applicable financial data for concerned people that allow them to evaluate performance, make essential decisions and check the economic resources in the organization.
Basic Accounting Principles
The 4 basic accounting principles mentioned below make up the GAAP in the U.S. Almost all businesses record and report their financial earnings and/or losses for the accounting period under the accounting rules. Issued by the Financial Accounting Standards Board, these rules usually are in alignment with other government entities.
Although, accountants are not asked to follow these rules specifically, these rules have to be followed as closely as possible. They help businesses set criteria which need to be met to assure correct accounting activity, comprehensibility and equivalence of the data. We will break the basic accounting concepts and principles in order to understand them properly.
The Cost Principle
Businesses need to register and report all their assets depending on the actual cost received to the businesses, while gaining those assets rather than the free-market rate of the assets themselves. Cost principle is a reliable method to record and report data. Also, it decreases the chance for elements like predetermined market values to step in with the accounting. Although cost principle is looked as irrelevant, since it refers to the actual value of assets.
The Accrual Principle
Businesses need to register and report revenue when it's earned or made and realized or recognized, and definitely not once the cash for the revenue is received. The accrual principle basically shows the work finished by the company/business and not the work that needs to be done for the future.
The Matching Principle
Businesses get to analyze current expenses and revenues. The matching principle shows the market, how well companies/businesses are doing financially and effective they really are. Similar to accrual principle, the expenses in matching principle can only get recorded and reported when revenue is actually earned.
The Disclosure Principle
Businesses have to disclose their records, so that judgment over their financial status can be made accordingly. But revealing the accounting and financial data of the companies/businesses should not make them decrease unjustified expenses or make incorrect notions.