- •Предисловие
- •Text study
- •Language practice
- •I. Mind the use of the words: economy, economics, economic, economical, economize.
- •II. Complete the blanks.
- •III. In these sentences, certain nouns are printed in bold. Change them into adjectives which can be used in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 2 the business environment Word list
- •Text study
- •Language practice
- •I. Match the words their definitions
- •II. Complete the sentences below using the information of the text
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
- •Unit 3 some economic laws Word list
- •Text study
- •Language practice
- •I. Mind the use of the words.
- •II. Complete the blanks
- •III. Insert a suitale preposition.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 4 money Word list
- •Text study
- •Language practice
- •I. Mind the following words and phrases.
- •II. Complete the blanks.
- •III. Form all possible combinations using the words of both columns.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 5 central banking system Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: requirements, deposit, check clearing, reserves, assets.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these question.
- •Unit 6 markets Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: vary, variable, varied, various, variety, variation.
- •II. Complete the blanks.
- •III. Match the verbs from (a) with the nouns from (b):
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 7 fair Word list
- •Text study
- •Language Practice
- •I. Mind the following words and phrase.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 8 advertising Word list
- •Text study
- •Language Practice
- •I. Mind the following words advertising, advertisement, publicity, public relations, ads, brand, promote, trademark.
- •II. Complete the blanks.
- •III. Make nouns from the following verbs:
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 9 organization of business Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 10 business finance and growth Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 11 production Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 12 accounting Word list
- •Text study
- •Profit and Loss account
- •Balance Sheet
- •Language practice
- •I Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III Say whether these statements are true or false, and if they are false say why.
- •IV Answer the following questions.
- •Unit 13 human relations and work Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 14 marketing Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
Unit 3 some economic laws Word list
Develop – разрабатывать; reasoning means – средства; engage – вовлекать; to be engaged in – заниматься (чем-либо); predict – предсказать; domain – сфера, область; exact – точный; (with) surety – с уверенностью; hypothetical – гипотетический; conclude – делать вывод; approximate – приблизительный; bless – благословлять; valid – действительный, имеющий силу; statement – утверждение; behavior – поведение; matter – вопрос; allocation – размещение; diminish – уменьшать, снижаться; marginal – предельный; utility – полезность; satisfy – удовлетворять; to be related to – касаться чего-либо; available – доступный, имеющийся в наличии; decrease – уменьшаться; increase – увеличиваться; stock – запас, накопления; supply – предложение; demand – спрос; a measure – мера; regard – считать; elastic – эластичный; essential – необходимый; essentials – предметы первой необходимости.
Text study
Economics, like other sciences, has drawn its own set of laws. Economic laws are developed with the help of reasoning or by the aid of observation of human and physical nature. In everyday life, we see man is always busy in satisfying means. In doing so, he acts upon certain principles. These principles which an average man usually follows when he is engaged in economic activity are named economic laws.
Laws of economics are less exact as compared to the laws of natural sciences like Physics, Chemistry, etc. An economist cannot predict with surety as to what will happen in future in the economic domain. He can only say as to what is likely to happen in the near future. Economic laws are essentially hypothetical. They are true under certain given conditions. But we should not conclude that, they are useless or unreal.
Samuelson writes “Despite the approximate character of economic laws, it is blessed with many valid principles”.
Laws of economic are qualitative in nature. They tell the direction of change which is expected rather than the amount of change.
Economic laws do not deal with any particular individual, firm, commodity etc. An economic law is a statement of a scientific truth about human behavior in the matter of the allocation of scarce resources into unlimited ends.
Take for instance, the law of diminishing marginal utility. Complex personal wants are satisfied in different ways by different things. This special characteristic of satisfying a want is known in economics as its “utility”. Economists describe utility as “the relationship between a consumer and a commodity”. Utility varies between different people and nations. Utility varies with time. The utility of a commodity is also related to the quantity available to the consumer. The utility of a commodity consequently decreases as the consumer’s stock increases. The consumer’s desire for a commodity tends to diminish as he buys more unit of that commodity. This tendency is called the Law of Diminishing Marginal Utility.
Utility is of course related to the laws of Supply and Demand. The first thing to understand is that demand is not the same thing as desire, or need, or want. Only when desire is supported by the ability and willingness to pay the price does it become an effective demand and has an influence in the market. Demand in economics may be defined as quantity of the commodity which will be demanded at any given price over some given period of time.
For the great majority of goods and services, experience shows that the quantity demanded will increase as the price falls. This particular characteristic of demand curve, which is a graphical representation. The demand curve shows the relationship between prices and the quantities demanded. The supply schedule and supply curve show the relationship between market prices and the quantities which suppliers are prepared to offer for sale.
The basic law of supply says: “More will be supplied at a higher price than at lower price”. An increase in price usually means that production will become more profitable. In addition, in the long run, an increase in price (and hence profits) would tend to encourage new firms to enter the industry.
The principle of elasticity operates in the area of demand as well as in the area of supply. Elasticity of demand is a measure of the change in the quantity of a good in response to demand. The change in demand results from a change in price. Demand is inelastic when a good is regarded as a basic necessity, but particularly elastic for nonessential commodities.
