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Файл:1. предисловие и часть 1 (6).rtf
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- •Предисловие
- •Text study
- •Language practice
- •I. Mind the use of the words: economy, economics, economic, economical, economize.
- •II. Complete the blanks.
- •III. In these sentences, certain nouns are printed in bold. Change them into adjectives which can be used in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 2 the business environment Word list
- •Text study
- •Language practice
- •I. Match the words their definitions
- •II. Complete the sentences below using the information of the text
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
- •Unit 3 some economic laws Word list
- •Text study
- •Language practice
- •I. Mind the use of the words.
- •II. Complete the blanks
- •III. Insert a suitale preposition.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 4 money Word list
- •Text study
- •Language practice
- •I. Mind the following words and phrases.
- •II. Complete the blanks.
- •III. Form all possible combinations using the words of both columns.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 5 central banking system Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: requirements, deposit, check clearing, reserves, assets.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these question.
- •Unit 6 markets Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: vary, variable, varied, various, variety, variation.
- •II. Complete the blanks.
- •III. Match the verbs from (a) with the nouns from (b):
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 7 fair Word list
- •Text study
- •Language Practice
- •I. Mind the following words and phrase.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 8 advertising Word list
- •Text study
- •Language Practice
- •I. Mind the following words advertising, advertisement, publicity, public relations, ads, brand, promote, trademark.
- •II. Complete the blanks.
- •III. Make nouns from the following verbs:
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 9 organization of business Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 10 business finance and growth Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 11 production Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 12 accounting Word list
- •Text study
- •Profit and Loss account
- •Balance Sheet
- •Language practice
- •I Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III Say whether these statements are true or false, and if they are false say why.
- •IV Answer the following questions.
- •Unit 13 human relations and work Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 14 marketing Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
IV. Answer the following questions
1. How many key roles does the marketing function have? 2. What does collecting and analyzing data involve? 3. How are data collected? 4. What research collects original data exclusively for this research purpose? 5. What is the main technique used to collect data? 6. What do other techniques include? 7. Why must field research use suitable sampling techniques? 8. On what is desk research based? 9. Why is desk research quicker and less expensive to obtain than field research? 10. What is the main disadvantage of desk research? 11. What does that mean that markets can be segmented? 12. What do you know about the so-called “Four Ps”? 13. When must firms consider their product mix? 14. What are the stages of the product life cycle? 15. How can product life be extended? 16. What does product branding allow? 17. What are two main market-led pricing policies? 18. Why do firms promote their products? 19. What is the difference between informative and persuasive approaches in advertising? 20. What do sales promotion techniques include?
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