- •Предисловие
- •Text study
- •Language practice
- •I. Mind the use of the words: economy, economics, economic, economical, economize.
- •II. Complete the blanks.
- •III. In these sentences, certain nouns are printed in bold. Change them into adjectives which can be used in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 2 the business environment Word list
- •Text study
- •Language practice
- •I. Match the words their definitions
- •II. Complete the sentences below using the information of the text
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
- •Unit 3 some economic laws Word list
- •Text study
- •Language practice
- •I. Mind the use of the words.
- •II. Complete the blanks
- •III. Insert a suitale preposition.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 4 money Word list
- •Text study
- •Language practice
- •I. Mind the following words and phrases.
- •II. Complete the blanks.
- •III. Form all possible combinations using the words of both columns.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 5 central banking system Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: requirements, deposit, check clearing, reserves, assets.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these question.
- •Unit 6 markets Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: vary, variable, varied, various, variety, variation.
- •II. Complete the blanks.
- •III. Match the verbs from (a) with the nouns from (b):
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 7 fair Word list
- •Text study
- •Language Practice
- •I. Mind the following words and phrase.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 8 advertising Word list
- •Text study
- •Language Practice
- •I. Mind the following words advertising, advertisement, publicity, public relations, ads, brand, promote, trademark.
- •II. Complete the blanks.
- •III. Make nouns from the following verbs:
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 9 organization of business Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 10 business finance and growth Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 11 production Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 12 accounting Word list
- •Text study
- •Profit and Loss account
- •Balance Sheet
- •Language practice
- •I Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III Say whether these statements are true or false, and if they are false say why.
- •IV Answer the following questions.
- •Unit 13 human relations and work Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 14 marketing Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
Unit 13 human relations and work Word list
Human relations – взаимоотношения между членами коллектива; efficient – эффективный, умелый, квалифицированный; workforce – рабочая сила, трудовые ресурсы; recruit – нанимать на работу, укомплектовывать; vacancy – вакансия, свободное место; job description – должностная инструкция, перечень служебных обязанностей; applicant – кандидат, соискатель, желающий получить должность; notice board – доска объявлений; newsletter – информационный бюллетень; recruitment agency – кадровое агентство, агентство по найму, служба занятости; to shortlist – оставлять в списке после исключения явно непригодных; qualification – квалификация, пригодность, профессионализм; curriculum vitae – краткая биография, резюме; application form – бланк, форма заявления; aptitude test – проверка на профпригодность; induction – введение в курс дел, ознакомление; to familiarize – ознакомлять, знакомить; on-the-job training – подготовка без отрыва от производства; off-the-job training – обучение с отрывом от производства; job satisfaction – удовлетворённость трудом; hierarchy of needs – иерархия потребностей; higher-order – более высокого порядка, старший; self-fulfillment – реализация своих возможностей; motivator – мотиватор, фактор мотивации; trade union – профсоюз; to aim to do something – стремиться сделать что-либо; unfair dismissal – несправедливое увольнение; regarding – относительно, касательно; maternity benefit – пособие по беременности и родам; to be entitled – иметь право; industrial tribunal – промышленный трибунал, суд по трудовым делам; collective bargaining – переговоры между предпринимателями и профсоюзами; official strike – одобренная профсоюзом забастовка; arbitration – арбитраж, третейский суд; Advisory Conciliation and Arbitration Service (ACAS) – служба консультации, примирения и арбитража.
Text study
All firms depend for their survival on a contented and efficient workforce: its human resource. A firm’s Personnel function manages its human resources.
In order to recruit suitable staff, the department with the vacancy needs to inform Personnel of:
– the nature of and duties associated with the post – the job description;
– the personal qualities required by the successful applicant – the person specification.
Staff in Personnel can then design and place suitable job adverts. The firm might recruit internally, for example on notice boards or in a staff newsletter. Internal recruitment (promotion) will increase the motivation level of existing employees. There are various sources for external recruitment; for example, Personnel staff may use Job Centers and/or recruitment agencies, or choose to advertise in an appropriate newspaper.
For selection, applicants need to be shortlisted. This is achieved by comparing their experience and qualifications – shown on their application forms or curriculum vitae – against the job description and person specification. Interviews are then conducted: these often include selection tests such as aptitude testing. After appointment the Personnel Department will issue the successful applicant with a contract of employment containing information such as hours of work, holidays and holiday pay, and the disciplinary rules.
Once in post, the Personnel Department considers staff training needs. The purpose of induction training is to familiarize the new member of staff with the firm’s activities and structures. Once established, the employee may gain additional skills through on-the-job or off-the-job training. The former is based ‘in-house’ with employees learning as they work: training tends to be limited to particular skills and procedures. Off-the-job training involves attending specialist training centers and is more closely associated with obtaining qualifications.
Personnel managers are particularly concerned with ensuring that the firm’s employees gain job satisfaction. Pay levels are important, although many psychologists suggest that there are several other aspects in making a job satisfying.
Theorist: Abraham Maslow.
Theory: A hierarchy of needs require satisfying: once low-level needs such as safety and hunger are satisfied, employees seek to achieve higher-order needs such as social- and self-fulfillment.
Theorist: Douglas McGregor.
Theory: A Theory X manager assumes people dislike work and need control and direction. Theory Y managers believe their employees want to make positive contributions to the work of the firm.
Theorist: Frederick Herzberg.
Theory: Hygiene factors such as money and working conditions are important, but motivators such as achievement and recognition are also needed to motivate employees.
Personnel staff is involved in negotiation and consultation with trade union representatives. Trade unions are employee organizations set up to represent their interests. Popular reasons for joining a trade union are for job protection, to receive members’ benefits and to seek higher pay and/or better working conditions. Unions normally aim to:
protect their members (for example, from unfair dismissal)
negotiate with employers regarding pay conditions
ensure their members receive rights such as maternity benefit to which they are entitled
represent their members, for example, at industrial tribunals.
Collective bargaining takes place between employers and trade unions and is a common way to establish pay levels and working conditions. If talks break down and a dispute arises, union members have a number of options available, including holding an official strike. If the dispute continues, employers and unions may resort to arbitration, for example, by bringing in ACAS, the Advisory Conciliation and Arbitration Service.
