
- •Предисловие
- •Text study
- •Language practice
- •I. Mind the use of the words: economy, economics, economic, economical, economize.
- •II. Complete the blanks.
- •III. In these sentences, certain nouns are printed in bold. Change them into adjectives which can be used in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 2 the business environment Word list
- •Text study
- •Language practice
- •I. Match the words their definitions
- •II. Complete the sentences below using the information of the text
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
- •Unit 3 some economic laws Word list
- •Text study
- •Language practice
- •I. Mind the use of the words.
- •II. Complete the blanks
- •III. Insert a suitale preposition.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 4 money Word list
- •Text study
- •Language practice
- •I. Mind the following words and phrases.
- •II. Complete the blanks.
- •III. Form all possible combinations using the words of both columns.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 5 central banking system Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: requirements, deposit, check clearing, reserves, assets.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these question.
- •Unit 6 markets Word list
- •Text study
- •Language practice
- •I. Mind the use of the words: vary, variable, varied, various, variety, variation.
- •II. Complete the blanks.
- •III. Match the verbs from (a) with the nouns from (b):
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 7 fair Word list
- •Text study
- •Language Practice
- •I. Mind the following words and phrase.
- •II. Complete the blanks.
- •III. In these sentences certain nouns are printed in bold. Give derivatives of them and fill in the blanks.
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 8 advertising Word list
- •Text study
- •Language Practice
- •I. Mind the following words advertising, advertisement, publicity, public relations, ads, brand, promote, trademark.
- •II. Complete the blanks.
- •III. Make nouns from the following verbs:
- •IV. Say whether these statements are true or false, and if they are false say why.
- •V. Answer these questions.
- •Unit 9 organization of business Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 10 business finance and growth Word list
- •Text study
- •Language practice
- •I. Match the words their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 11 production Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 12 accounting Word list
- •Text study
- •Profit and Loss account
- •Balance Sheet
- •Language practice
- •I Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III Say whether these statements are true or false, and if they are false say why.
- •IV Answer the following questions.
- •Unit 13 human relations and work Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions.
- •Unit 14 marketing Word list
- •Text study
- •Language practice
- •I. Match the words to their definitions.
- •II. Complete the sentences below using the information of the text.
- •III. Say whether these statements are true or false, and if they are false say why.
- •IV. Answer the following questions
Language practice
I. Match the words to their definitions.
-
a) cost
1) ability gained through practice
b) output
2) the amount paid or charged for a purchase
c) loss
3) a business or service that acts for others
d) labour
4) production or yield during a given time
e) specialist
5) someone or something that is lost
f) agency
6) physical or manual work done for hire
g) discount
7) the regular way of doing something
h) skill
8) a reduction of the standard price
i) method
9) a person who devotes his practice to one particular field
II. Complete the sentences below using the information of the text.
1. Costs which do not change as output changes are called … costs. 2. Costs which have both a fixed and a variable element are called … costs. 3. The difference between the selling price and the variable cost of a product is called a product’s unit … . 4. The number of units that must be made and sold to cover total fixed costs is called the product’s break-even … . 5. Three main production methods are job, … and mass production. 6. Job production typically requires skilled … . 7. Mass production is the form most closely associated with … of scale. 8. Efficient … can be employed who bring greater expertise into the firm. 9. Larger firms are better able to support … and development. 10. Doubling the size of something does not usually double its … .
III. Say whether these statements are true or false, and if they are false say why.
1. Fixed costs change as output changes. 2. Examples of variable costs include factory rent and office workers’ salaries. 3. In practice, many costs are semi-variable, having both a fixed and a variable element. 4. The product’s break-even point is the number of units that must be made and sold to cover total fixed costs. 5. Another way to explain the break-even point is as the point at which the firm makes profit or loss. 6. The way that firms are organized to make their products is the same. 7. Job production means making a unique product. 8. Batch production means that large numbers of an identical product are made. 9. The way production is organized influences the factory layout, the skills needed by employees and how capital-intensive or labour-intensive production will be. 10. Mass production typically requires skilled labour, whereas job production often involves a more capital-intensive approach to manufacture. 11. Batch production is the form most closely associated with economies of scale. 12. Greater production means lower total costs.
IV. Answer the following questions.
1. How can production costs be divided? 2. What do you know about fixed and variable costs? 3. What example of semi-variable costs can you give? 4. To whom is this distinction important? 5. What is it: a product’s unit contribution? 6. In what cases the firm’s fixed costs are paid? 7. What is another way to explain the break-even point? 8. How can you explain the product’s margin of safety? 9. How many main manufacturing methods are there? 10. What are these main manufacturing methods? 11. What is the difference between batch and mass production? 12. What does greater production mean? 13. What do the main economies of scale include?