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Unit 6 advertising

Students will study and practise structures and vocabulary relevant to the topic of advertising.

Skills: fast reading; scanning text for specific information; listening for detail; writing economically; writing advertisements

Grammar: adjectives and adverbs

Topic

Hours

I

Getting what you want

2

II

How advertising works

4

III

The language of advertising

4

IV

“Selling like hot cakes”

2

V

Is advertising of any use to the community?

4

Revision

2

I. Getting what you want

1.1. Make sure you know the meaning of the following words:

advertisement

be an advertisement for something

commercial

poster

junk mail

flyer

blurb

classified ads

personal ads / lonely hearts ads

1.2. Fast reading practice. Look at the small ads and see how quickly you can answer the questions.

  1. What does the cheapest metal detector cost?

  2. A man in South Essex is looking for a friend. How old is he?

  3. Will Christine improve your mind or your body?

  4. Which costs more – a 400-year-old cottage near Winchester or a 5-bedroom house in Wales?

  5. Why is today a special day for Paul?

  6. How much will two bottles of Chateau Latour 1964 cost you?

  7. What town do you write to for bath, body and face oils?

  8. Where can you buy things for a party?

  9. How long will it take you to learn to make a guitar?

  10. Does the lady who is bored with the cat prefer tall or short men?

  11. How much will it cost you to give somebody a pound of smoked salmon and a bottle of champagne (with a message)?

  12. You can buy something that was produced on the day you were born. What?

  13. Somebody is offering a baby bath for sale. How much for?

  14. Does the nice 42-year-old woman smoke?

  15. How many nationalities has Olga got?

BILLIARD TABLES bought and sold. Mr Villis. (02805) 66 (Bucks).

GIFT CHAMPAGNE. We post a bottle with your message. From £14.50 incl. Orders or details 0642 45733

CHRISTINE'S beauty treatment and body therapy. 402 6499, 0473 4004

SMOKED SALMON

8oz sliced £5.75, 1 lb sliced £11, 21b 4oz side £16.90, 21b 8oz side £19.50, 400gms offcuts £5. Prices include UK 1st class postage. Cheques with order. Cornish Smoked Fish Co. Ltd, Charlestown, St. Austell, Cornwall.

400-YEAR-OLD thatched cottage between Winchester /Basingstoke: 3 dble beds, sec gdn & extras. £1 10,000. (0962) 88109

CHATEAU LATOUR, 1964. 24 bottles, £75 each. Phone (0227) 9848 evenings.

GOING IN TO BUSINESS? Send £7.45 inc p&p for “The Beginners Guide to Success in Business”. Comquip Ltd, 189 Highview, Meopham, Gravesend, Kent. (0732) 22315.

C-SCOPE METAL DETECTORS.

The ideal family gift to treasure from £39.99 to £449.50. Tel. Ashford (0233) 2918 today for free colour brochure.

BEAUTIFUL farm estate, total 700 acres. Diplomats 4 bed 1832 house. £220,000 ono. 0639 73082

5 BEDROOMED HOUSE in quiet mid-Wales village. 1 acre of land, fishing and shooting available. £42,000. Tel.: 059 787 687 (after 6 p.m.).

W. ANGLESEY. 2 dble beds. S/d bung. Lge with patio drs to ½-acre garden, kit/b'fast room, bathroom. Dble glaz/ins. GCH. Garage & util rm, summer hse, grn hse. Scope for extensions. £29,500 o.n.o., quick sale. Tel. 040 741031.

MAKE A GUITAR

12 week courses. Details: Totnei School of Guitarmaking, Collins Rd, Totnes, Devon. 0803 65255.

HAVANA CIGARS

And other fine cigars at wholesale prices. Send for list to James Jordan Ltd, Shelley Hall, Shelley, Hudd/ws-field. Tel.: 0484 60227

HAVE A very happy birthday Paul.

NICE WOMAN, 42, seeks close, affectionate friendship with independentish man. Non-smoker, sense of fun, creative. Enjoys walks, talks, sensuality. Photo please. London area Box (50) 2059. № 503

OLGA: RUSSIAN / FRENCHWOMAN from Lille, seeks an Englishman, tall, 50s, open-minded, with whom she can have a close, but stable relationship. Box (50) 2051. № 50 2

OXFORD: lively divorcee, mid forties, bored with solitude and the cat, seeks male, preferably tall, to share local pleasures and pastimes, music, the arts etc. Box (50) 2050.

VERY PERSONABLE, attractive, charming, amusing, considerate graduate, professional – 40 – own lovely coastal home, seeks lady – friendship/marriage – personality more important than age. All nationalities welcome. Box (50) 2052. № 50 6

WARM, ATTRACTIVE, humorous woman, 35, lover of music, literature, cinema, theatre and leftish politics, seeks man of similar inclinations, to share it all with. London Box (46)1899. № 49 8

SENSITIVE, TALL, caring, unattached man, 55, likes people, music, walking, seeks intelligent, helpful n/s woman, mid forties. South Essex. Box (49)2011. № 49 13

SILVER CROSS detachable coach Pram (navy), shopping tray, excellent clean condition, £30; Carry Cot, E5; Baby Bath, £2.50; Atari system, joystick and paddle sticks, in good working order, needs a new mains adapter, £4O; 5 Atari Cassettes. £10 each, very good condition, ideal Xmas presents. – Apply 34 Kynaston Road, Didcot, Oxon. evenings. 413102

THE TIMES (1814-1985). This Xmas give someone an original issue dated the very day they were born. £12.50 or 2 for £21. Tel 01-486 6305 or 0492 3314

PARTYMANIA, everything for your party in one “fun-tastic” store. – 179 Kingston Road, Oxford 513397, own parking 37685

GIVE HER a luxurious Christmas with a special gift set of soothing bath, body and face oils. Send £9.50 to Claydon Aromatherapy, 107 Marine Parade, Worthing BN11 3QG.

LADIES NARROW SHOES. AA and narrower, sizes 2½ - 11½. Also wide EE. SAE Muriel Hitchcock Shoes, 3b Castle Mews, Arundel BN18 9DG.