Новая стратегия маркетинга

The text under discussion is titled “The new marketing strategy”. The text was given us on the exam. The main idea of ​​this text lies in the fact that a competent marketing strategy can achieve high performance in any activity. This text can be divided into three parts.

The first part tells us that the name of the brand is not only a brand, but also the name of the company that manufactured this product, its reputation and its services. The author emphasize the meaning of consumer confidence. He states the fact that in those brands which offer good quality and prestige of the product, people believe more.

Secondly he speaks about the situation in the 20th century, when industry has learned to produce consumer goods such good quality that it was difficult to even distinguish the goods that rich people buy. And then an idea how to distinguish the precious things of things of good quality. It was the fact that the label with the name of the company to move to the inside of the garment on the outside, and in parallel to this the extensive advertising of this brand.

At the final stage he sums up that each product of competent advertising company, even with very high valuable, we can sell. According to given examples, there were cases in which the illicit use of the brand with poor quality lead to the falling demand, unpleasant reputation of well-known manufacturers.

Короли - бренды оказались голыми

The text I’m going to render is titled “King - brands proved to be naked”. The main idea of ​​this text lies in the fact that it is not always well-known brands are strong brands. The title of the article reflects its main topic. Brand is not only the fact of notoriety, but also a tool for doing business. This text can be divided into 3 parts.

The first part tells us that the brand is a tool of business from which you can boost profits, and in which the consumer despite the high mark-up, buy it now and will buy n future.

The second part tells us that on the market can comes so strong brand, with which some companies can not compete, despite the popularity of certain brands. According to the article, loud and strong names turned out to be useless in bringing the end user for whom fame is not important, and most importantly solving their own problems.

The third part tells us that most companies have a good feel for the market, not having a strong brand just because of what their competitors are weak. Among them, they still feel themselves kings. Finally the author allocates the most likely situation that will soon be on the market if the business people and marketers do not realize that not everything is a brand that has a known name.

Структура и формы собственности

The text I’m going to render is titled “Structure and ownership”. It is known that all commercial structures exist in one of three forms: sole proprietorship, partnership and corporation. The author of the article describes such forms of ownership as:

• Sole proprietorship - a business owned by one person, who receives all profits from the business has financial obligations.

• Partnership - a voluntary association on the legal basis of two or more persons to conduct business.

• Corporation - a company that exists as an independent entity, with all its capital divided into shares . This means that the liability of shareholders for the firm's debts is limited to the size of their investment, that is, the amount of money they paid for the shares.

After that, since none of the forms of business organization is not perfect, were created by the so-called hybrids: a partnership with limited financial liability, closed joint-stock companies and joint ventures.

First of all as the supporting detail the author presents the purpose of the organization: "to make ordinary people do extraordinary things." Moreover, none of the organizations can’t rely on geniuses, their suggestions are always unpredictable.

Finally , however, the purpose of the board of directors is to get ordinary people to perform better. Also, the board seeks to remove of the workers. Another very important detail that take a leadership position is reasonable for people. To sum up, which we could see the potential in people. Pay attention to the merits and will be decent.