Managing the future

What does it mean «managing the future»? It means paying attention to the past, to the present, and to past and current patterns of change in the world around you. In managing the future, understanding and initiating action are top priorities. Constant innovation and improvement are valuable action steps. Relying solely on the past is neither possible nor good business. Using a past orientation results in missing opportunities and not keeping up with changes in today's emphasis on the customer. The past-oriented manager wants to attract and retain customers, but focuses on other parts of the business: the accounting system, tax laws, the source and flow of available raw materials.

Оne future-oriented company that respects and has learned from the past and appreciates its founder is McDonald's. This fast-food firm knows that the past can't be repeated. This firm is in constant search of innovations to remain competitive, to build on its past reputation, and to improve its position in holding off more and more competitors. McDonald's innovations include the Big Mac, the Egg McMuffin, etc.

McDonald's keeps innovating and improving and learns from the past because it can't afford to be lazy and nonresponsive. The competition is too fierce and opportunistic. The firm responds to its changing external and internal environment with new products, environmentally friendly waste products, improved service and better ways of doing business.

Whether McDonald's Corporation founder Ray Kroc ever studied or considered the historical roots of management isn't known. However, by reviewing Kroc's style and strategies, we get the impression that he used the past as a way of learning how to manage his and McDonald's future.

Kroc was an innovator who favored taking action to stay ahead of the competition. The firm's history clearly shows that his insistence on quality has become a part of McDonald's internal cultural fabric.

Упражнение 4. Найдите в тексте формы, оканчивающиеся на «-ing», определите их функцию в предложении, переведите их.

Упражнение 5. Ответьте на вопросы.

1. What are top priorities in managing the future?

2. Who founded McDonald’s?

3. Why is McDonald’s called future-oriented company?

4. Can you name the McDonald’s innovations?

5. Do you know any other future-oriented firms?

Упражнение 6. Найдите в тексте информацию о стиле управления, обращенном в прошлое.

8 Тема по специальности тд

Упражнение 1. Изучите следующие слова и выражения, встречающиеся в теме:

Economics Faculty : 	экономический факультет
a wide range of academic majors [wad rend kdemk medz]	широкий ряд академических специальностей
a variety [vrat]	большое разнообразие
introductory study [ntrdktr std]	подготовительный курс
full degree program [ful dgr prugrm]	программа полного курса
accounting [kaunt]	бухгалтерский учёт
staff [stf]	преподавательский состав (кадры)
seller []	продавец
independent employee [ndpendnt mpl:]	независимый служащий
graduate [rdjut]	выпускник
wholesale company [hulsel kmpn]	оптовая компания
customs [kstmz]	таможня
Foreign Economic department [frn :knmk dpa:tmnt]	отдел внешнеэкономических связей
chair [t]	кафедра
Trade Law [tred l:]	торговoе право
Legal regulation of the Foreign Economic relations [lgl rejulen f  frn :knmk rlen]	правовое регулирование внешнеэкономической деятельности
curriculum [krkjulm]	расписание (программа)
elective courses [lektv k:sz]	элективные курсы
post-graduate studies [pst rdjut ]	аспирантура

Упражнение 2. Найдите русские соответствия английским словам и выражениям:

1) of the highest caliber	a) охватывать
2) lack of	b) помимо
3) to be engaged	c) предоставлять (предусматривать)
4) to introduce oneself	d) малое предприятие
5) independent employee	e) приводить к чему-либо
6) small business	f) высочайшего плана
7) to provide	g) быть задействованным
8) to cover	h) проводить
9) to cause to	i) проверить свою гипотезу на практике
10) apart from	j) представляться
11) test one’s hypothesis	k) масса, множество
12) to carry out	l) недостаток чего-либо
13) dozens of	m) независимый служащий
14) to attract	n) обучаться
15) to be trained	o) привлекать

Упражнение 3. Найдите пары синонимичных выражений:

1) enterprise	a) diversified
2) to be trained	b) to settle
3) seller	c) to be lectured
4) ability	d) to succeed
5) to solve	e) field
6) to manage	f) to be taught
7) to face	g) company
8) to be delivered	h) shop-assistant
9) all-round	i) capability
10) area	j) to dash with

Упражнение 4. Найдите пары антонимов:

1) a small business	a) speciality
2) legal	b) general subject
3) diversified	c) dependent
4) major	d) monotonous
5) qualified	e) illegal
6) special subject	f) a large company
7) independent	g) unskilled
8) contribution	h) losses
9) buyer	i) to result in
10) to cause	g) seller

Упражнение 5. Прочитайте следующие слова и догадайтесь об их значении без помощи словаря:

management, student, Economics Faculty, institute, high quality, academic, a program, computing, electronics, speciality, personal, commerce, Marketing, financial, company, Chinese, Japanese, Turkish, Mongolian, theory, model, hypothesis.

Упражнение 6. Переведите следующие выражения на русский язык:

a second-year student, to provide a high quality education, a wide range of academic majors, a wide variety of programs, introductory studies, full degree programs, to be engaged in, production corporation, to be trained, to be taught, apart from the subjects, Trade Law, Customs Management, post-graduate studies.