Advertising techniques

1. The snob effect. You are told that the product is most exclusive and of course rather expensive. Only the very best people use it.

2. The ‘scientific’effect. A serious-looking man with glasses and a white coat, possible a doctor or a professor, tells you about the advantages of the product.

3. The words and music effect. The name of the product is repeted over and over again, put into a rhyme, and sung several times, in the hope that you won’t forget it. The sung rhyme is called a ‘jingle’.

4. The ha-ha effect. The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.

5. The VIP (Very Important Person) effect.Well –known people, like actors or football-players, are shown using the product.

6. The super modern effect. The advertiser tries to persuade you that his product is a sensation or something really new.

7. The go-go effect. This is suitable for teenage market. It shows young people having a party, singing, laughing, having a wonderful time, and of course, using the product.

8. The bandwagon effect. This advertisement tries to get you to want the product because everyone else wants it.

9. Glittering generalities. In this type of advertising, advertisers make use of logical fallacies. They use appealing words without giving any concrete idea about what is being advertised.

10. Emotional appeal. This advertisement influences customers to buy the product or service through their emotions.

11. Plain Folks appeal. This advertising appeal aims at attracting the masses by using common people to advertise a product.

12. Scientific appeal . This techniques attempts to appeal the masses to use the advertised products by providing the audience with survey results. The advertisers often use statistical evidences and market surveys to publicize their products.

13. Testimonials . In this technique, the people in advertisements are celebrities or experts using the product.

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