Задание 4. Закончите предложения, выбрав соответствующий вариант окончания:

1.Top management includes... a) department managers;

2. Middle management includes... b) supervisors;

3. Decision making is divided into... c) general manager

4.Operating management includes... d) recognizing the problem and choosing the right

solution; Задание 5. Выпишите из текста предложения:

1. в Present Simple, Active Voice (одно);

2. в Present Simple, Passive Voice (одно);

3. с модальным глаголом (одно).

Задание 6. Задайте вопросы 5 типов к предложениям, выбранным в задании 5.

Задание 7. Во втором абзаце найдите 5 существительных во множественном числе и поставьте их в единственное число.

Задание 8. Найдите в тексте сказуемые с модальными глаголами и определите их залог.

Задание 9. Из данных ниже слов постройте утвердительные предложения.

1. have and clear must organization an goals realistic.

2. is history a institution new human in management.

3. of a is management function organizing basic.

4. Efficiency with waste the possible getting means results least.

Задание 10. Из данных ниже слов постройте вопросительные предложения.

1. of the work flow supervised is?

2. system called by Objective such is Management?

3. the have his recognize to responsibilities does manager his why?

4. be goals must specific?

Вариант 2.

Marketing.

1. Marketing is the performance of business activities connected with the flow of goods and services from producers to consumers. Marketing includes the following operations: transporting, storing, pricing and selling goods. The most important thing in marketing is finding out who the customers are and what they want. Marketing is the process of having the right product at the right time in the right place, the process that brings mutual benefit to customers and vendors.

2. Transporting means carrying goods from the place of their production to the place of their selling.

3. Storing is necessary because the consumer desires to buy goods without waiting.

4. Pricing involves the art of determining what price is the best.

5. Selling involves helping consumers to discover their needs. Marketing should inform potential buyers of where goods can be bought and how much they cost.

6. Marketing research is also very important. The following are steps in marketing research: defining the problem, collecting data, compiling data and analyzing the results, advertising.

7. Marketing operations are very expensive and one should consider the value added through marketing. Marketing becomes too costly only when cost exceeds the value it adds.

Задание 1. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний:

1. business activities а) определить проблему

2. the flow of goods б) изучение рынка сбыта

3. consumer в) собирать данные

4. advertising г) обоюдная выгода

5. mutual benefit д) стоимость

6. pricing e) реклама

7. to define the problem ж) деловая деятельность

8. to compile data з) потребитель

9. storing и) складирование

10. value к) поток товаров

11. marketing л) калькуляция цен,

12. vendor м) продавец ^ц

Задание 2. Переведите текст письменно.

Задание 3. Ответьте на вопросы.

1. What is marketing?

2. What operations does marketing include?

3. What is the most important thing in marketing?

4. What are the main steps in marketing research?

Задание 4. Закончите предложения, выбрав соответствующий вариант окончания:

1. Transporting means... a) determining the best price;

2. Pricing is ... b) helping consumers to discover their needs;

3. Selling involves ... c) carrying goods from the place of their production to

the place of their selling.

Задание 5. Выпишите из текста предложения:

1. в Present Simple, Active Voice (два);

2. с модальным глаголом ( одно).

Задание 6. Задайте вопросы 5 типов к каждому предложению, выбранному в задании 5.

Задание 7. Поставьте первое предложение из задания 5 в Past Simple, Future Simple, Active Voice.

Задание 8. Выпишите из первого абзаца 5 существительных во множественном числе и поставьте их в единственное число.

Задание 9. Выпишите из текста сказуемые с модальным глаголом и определите их залог.

Задание 10. Из данных ниже слов постройте вопросительные предложения.

1. very is research important marketing ?

2. expensive operations are marketing very ?

3. goods be where bought can ?

4. include marketing many does operations ?

5. marketing does when become costly too ?

Вариант 3.

Organization.

1.Organizing is a basic function of management. Organization is efficient if it makes it possible for individuals to contribute to the attainment of the objectives of the enterprise with minimum costs.

2. The limitation of manager's authority is called the manager's spans of control. The span of control varies in different organizations and is generally wider at lower levels. An enterprise will try to have the minimum possible number of levels in order to decrease administrative costs and to make easier communication , planning and control. That's why the supervisor must assign clear responsibility for certain tasks to each subordinate and must delegate to each the necessary authority to achieve those tasks.

3. There are different types of departmentation in different organizations. Some enterprises may have departmentation by functions such as engineering, production, marketing, operation and finance. If an enterprise covers broad geographic areas, it may be efficient to have departments based on geography. There are still other types of departmentation, such as grouping by product, a common system in large corporations, or company may choose project management, which is flexible and efficient in the completion of the project.

4. The structure of any organization should be based on division of work. The structure will be efficient insofar as it contributes to attain the objectives of the enterprise.

Задание 1. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний:

1. administrative costs а) для того, чтобы

2. departmentation b) начальник

3. the necessary authority с) на нижних уровнях

4. project management d) административные издержки

5. the attainment of the objectives e) по завершению проекта

6. the manager's spans of control f) разделение

7. at lower levels g) разделение труда

8. in order to h) проектный менеджмент

9. to make easier i) достижение целей

10. division of work j) необходимые полномочия 11 .in the completion of the project k) зоны контроля менеджера 12. superior l) облегчить

Задание 2. Переведите текст письменно.

Задание 3. Ответьте на вопросы.

1. What is organizing?

2. What is called the manager's spans of control?

3. What types of departmentation are there in different organizations?

4. Why may company choose project management?

5. What should the structure of any organization be based on?

Задание 4. Закончите предложения, выбрав соответствующий вариант окончания:

1. The superior must assign ... a) a basic function of management.

2.Organizing is ... b) the common system in large corporations.

3. Grouping by product is... c) clear responsibility for certain tasks.

Задание 5. Выпишите из текста предложения:

1.В Present Simple, Active Voice (одно);

2. в Future Simple, Active Voice(одно); 3.с модальным глаголом ( одно).

Задание 6. Задайте вопросы 5 типов к предложениям, выбранным в задании 5.

Задание 7. Во втором абзаце найдите 5 прилагательных и напишите их в Зх степенях сравнения.

Задание 8. Во втором абзаце найдите существительные в единственном числе и поставьте их во множественное число.

Задание 9. Из данных ниже слов постройте утвердительные предложения.

1. require a this structure formal.

2. have small a may very organization a simple enterprise.

3. transportation such save departmentation may costs . \

4. is line called this often organization.

Здание 10. Из данных ниже слов постройте вопросительные предложения.

1. type what may of have organization a enterprise ?

2. of enterprise the number minimum will why levels to any try have ?

3. are specialized where in placed activities ?

4. should organization based what on be any the of structure ?

Вариант 4.

Controls.

1. Controlling is the business of all managers, not only of the controller, who regulates expenditures and finance. Controls require feedback-information on results being achieved, followed by corrective action, if necessary. The most common used instrument for control is the budget, other is statistics in the form of charts. Charts can show how results compare with objectives, can suggest trends so that corrective actions may be taken without waiting for final reports.

2. One of the earliest visual control systems was the Gantt chart. By the late 1950^xs more complex projects were developed such as Critical Path Method (CPM) and Program Evaluation and Review Technique (PERT). Both systems utilize a " time network analysis", in which planned events are represented by circles, and activities are shown as arrows leading from one event to another and labeled with the estimated time required for each activity.

3. For purpose of overall control an enterprise can use a budget summary or a profit and loss statement. For a private business the best is profit and loss control. A more refined method of controlling overall management is "the rate of return "on investment of capital.

4. Another control device is internal or operational auditing, and much broader technique is management auditing. But more important than all control devices, however, is the quality of managers themselves.

Задание 1. Найдите в правой колонке русские эквиваленты английских слов и выражений:

1 .feedback-information a) общий контроль

2. chart b) информационная обратная связь

3.Critical Path Method с) сетевой анализ по времени

4. Program Evaluation and Review Technique d) оценочное время

5. time network analysis e) коэффициент окупаемости капиталовложений

6. the estimated time f) методика оценки и пересмотра программы

7. overall control g) метод критического пути

8. budget summery h) аудит менеджмента

9. profit and loss statement i) отчет о прибылях и убытках

10. the rate of return on investment on capital j) отчет об исполнении бюджета

11. operational auditing k) операционный аудит 12.management auditing l) блок-схема

Задание 2. Переведите текст письменно.

Задание 3. Ответьте на вопросы:

1. What is controlling?

2. What was the earliest visual control system?

3. What is more refined overall control system?

4. What types of auditing do you know?

5. What is more important than all control devices for enterprise?

Задание 5. Выпишите из текста предложения: