9. Pace Yourself

This is one to pay particular attention to if you’re prone to stage-fright.

Keep a glass of water at hand (it’ll act as your brake pads when you go into vocal overdrive) and speak slowly and clearly, giving your body time to breathe and relax.

Always allow your audience to react to your comments before moving on, and break the mould by answering your viewers’ relevant questions as they come in rather than deferring them to the end of the session. Niggling thoughts wander, and unanswered questions often plague viewers throughout the remainder of the presentation, damaging their concentration and, by proxy, the rest of their experience. Answering questions on the spot will prove just how professional and knowledgeable you really are.

10. It Ain’t Over Till the Mike Is Off

So, the last slide’s gone, the presentation’s done, and you’ve answered your audience’s questions to their full satisfaction. But don’t allow yourself that sigh of relief just yet.

Distribute an informative handout among your listeners – a physical memento of your presentation, including all of the crucial ideas you’ve shared and, if appropriate, your contact details. You’d be well-advised, also, to make sure that the handout is printed on good-quality card or laminated parchment rather than regular paper that is likely to be torn or lost within the hour. And, whatever you do, don’t forget to turn off your microphone before you leave the stage. Gordon Brown’s pre-election gaffe, anyone?

George Dixon