- •4.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •4 .3 Reading Essential Principles of Communication
- •4.4 Comprehension
- •4.4.1 Answer the questions using the active vocabulary.
- •4.5 Language practice
- •4.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •4.5.2 Complete the following text using suitable words or phrases from the box below.
- •4.5.3 Complete the text. Replace the Russian words and phrases by English equivalents.
- •Communications Networks: Informal Networks
- •4.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •4.5.4 Text for discussion.
4.5 Language practice
4.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
|
1 |
Small talk |
A |
A multistep, multidirectional process in which messages are disseminated to a broad, and sometimes undifferentiated, audience through complex networks of active transmitters. |
|
2 |
Upward communication |
B |
The formal configuration between individuals and groups with respect to the allocation of tasks, responsibilities, and authorities within organizations. |
|
3 |
Quality circle |
C |
The transmission of messages without the use of words (e.g., by gestures, the use of space). |
|
4 |
Public relations |
D |
Casual conversation that is often impersonal and superficial, including greetings, comments about the weather, newsworthy events, or trivia. |
|
5 |
Perception |
E |
An organization's informal channels of communication, based mainly on friendship or acquaintance. |
|
6 |
Organizational culture |
F |
The channels of mass communication. |
|
7 |
Organizational structure |
G |
A volunteer group composed of workers , usually under the leadership of their supervisor, who are trained to identify, analyze and solve work-related problems and present their solutions to management in order to improve the performance of the organization, and motivate and enrich the work of employees. |
|
8 |
Public opinion |
H |
The process by which an organism assimilates, interprets, and uses sensory data. |
|
9 |
Opinion |
I |
A management function that helps define an organization's philosophy and direction by maintaining communication within a firm and with outside forces and by monitoring and helping a firm adapt to significant public opinion. |
|
10 |
Message |
J |
Communication from lower members of the organizational hierarchy (subordinates) to members higher in the organization (i.e., managers, vice-presidents). |
|
11 |
Mass media |
K |
The verbal or nonverbal expression of an attitude. |
|
12 |
Interaction |
L |
A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members. |
|
13 |
Grapevine |
M |
Attitudinal measure of the image a public holds concerning some person, object, or concept. |
|
14 |
Public communication |
N |
Exchange of communication in which communicators take turns sending and receiving messages. |
|
15 |
Non-verbal communication |
O |
A stimulus to which meanings are attributed in communication. |
