Introduction

Nowadays the problem of advertisement takes more and more attention of specialized different areas of science: psychology, cultural studies, journalism, politics, economics, linguistic and many others. Advertisement gets into all parts of human life and activities. Objects of advertisement are clothes, techniques, medicines and many others things and services.

Mostly, efficiency of advertising companies depends on the language design of the advertising text (further AT). Making the AT the first task is a choice of the language facilities, which are used in AT. That’s why my research paper is actual.

Clarification of the peculiarities of the language of the advertising text in sphere of the advertising propaganda can be conducted within the framework of sociolinguistic, pragmatics, stylistic. All these disciplines are connected by the interest in language in plane of its communicative-functionalized possibilities, abilities to influence recipient upon receiving information. Advertisements with standpoint of the linguistics appear interest to language peculiarities of the advertising text.

The object of studying is a language of modern English advertisement, subject - structure and semantics of the English advertising texts - a slogan of advertised brand.

Scientific novelty. The analysis of advertising text covers the wide spectrum of the questions. The most actual, from point of view, are following problems: role of the language as facility of the belief, interaction of interest of the grantee of the message and language of advertising text, peculiarities of the using lingusitic facilities in purpose of the influence, lexical-semantic and pragma-stylistic particularities of the operating the language of the advertising text.

Thereby, purpose of this work is lexical-semantic analysis of the modern English advertising texts.

For realization of this purposes were stated following tasks:

1. To find English advertising slogans in modern advertising text on the Internet and printed periodicals;

2. To study the advertisement as sociocultural phenomenon, define functions, purposes and effects of the advertisement, and its main types;

3. To find the genre peculiarities of the modern English advertising text;

4. To make the semantics-stylistic analysis of advertising slogans;

5. To find the syntax peculiarities of organizations of modern English advertising slogans.

The delivered problems expect consideration stylistic and pragmatic aspect AT. AT data aspect it is important to research, what characteristics of the language advertising text allow serving the efficient facility of the influence. Are they in this connection analyzed some peculiarities of using the language facilities in advertising slogan.

The materials of the study are 150 advertising texts, collected by method of the utter sample on the Internet and press.

In our work were used following methods:

Descriptive method and method of the quantitative analysis.

Work consists of introduction, 2 chapters (theoretical and practical), conclusion, and list of the literature.

The first chapter of my work is dedicated to general questions of operating modern advertising texts, its genre peculiarities. In the second chapter, lexical-stylistic and questions of syntax organization of modern English advertising texts are opened on the base of the analysis of the actual material of the text.

CHAPTER I. ADVERTISING TEXT AS an OBJECT of the LINGUISTICAL STUDIES