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Міністерство освіти і науки України

ПВНЗ «Європейський університет»

Криворізька філія

Малої академії наук України

Секція соціально-гуманітарних дисциплін

Філологічні науки

Lexical-semantic peculiarities of English advertising texts

(Лексико-семантичні особливості англомовних рекламних слоганів)

Scientific-research paper Balytsok Kyrylo Vladyslavovych Form 10 A Specialized school #107 Kriviy Rih	Науково - дослідницька робота Балицка Кирила Владиславовича учня 10-A класу спеціалізованої школи № 107 м. Кривого Рогу
Research adviser: Vihrist Tetyana Serhiyivna The teacher of English	Науковий керівник: Вихрист Тетяна Сергіївна, вчитель англійської мови
Reviewer: The teacher-methodologist of English of higher category Bezuglaya Margaryta Oleksandrivna	Рецензент: вчитель – методист англійської мови вищої категорії Безугла Маргарита Олександрівна

Кривий Ріг

2011

Summary

Research-paper consists of 29 pages, 26 sources.

The object of studying is language of the modern English advertisement.

The subject - structure and semantics of English advertising texts - a slogan of advertised brand.

The purpose of this work is the lexical-semantic analysis of modern English advertising texts.

Our work used the following methods: the descriptive method and method of the quantitative analysis.

Mostly, efficiency of advertising companies depends on the language design of the advertising text (further AT). Making the AT the first task is a choice of the language facilities, which are used in AT. That’s why my research paper is actual.

Conclusions and novelty. Two main frequency groups of the lexemes of the advertising slogan in explored material are nouns (26%) and verbs (14%). Wide spectrum of the lexical facilities of the creation to expressions: from using the stylistic neutral words before colloquial lexicon. However most frequency group (79%) forms stylistic neutral lexicons that, on our opinion, can be explained by the fact that advertising text is oriented on inhabitants in the first place. One of the typical lexical facilities in AT-slogan are "word-pale-holder" leading to implicit defrauding the consumer.

The practical significance. Research – paper can be used by future authors who are interested in making advertisement texts.

KEY WORDS: English advertising texts, structure and semantics,

lexical-semantic analysis, advertising slogan, language design.

CONTENTS

Summary……………………………………………………………………….	2
Introduction……………………………………………………………………..	4
CHAPTER I. ADVERTISING TEXT AS an OBJECT of the LINGUISTICAL STUDIES
1.1. Advertisement as cultural phenomenon………………………………........	6
1.2. Genre types of advertising text…………………………………………….	8
CHAPTER II. LEXICAL-SEMANTIC PECULIARITIES OF THE ENGLISH ADVERTISING TEXTS
2.1. Morphological analysis of lexicon of the advertising text………………………………………………………………...	11
2.2. Semantics-stylistic analysis of lexicon of advertising slogans…………….	17
2.3 Syntax peculiarities of the English advertising slogans…………………	22
CONCLUSION…………………………………………………………………	26
BIBLIOGRAPHY………………………………………………………………	28