I. Reading Exercises:

Exercise 1. Read and memorize using a dictionary:

needs of customers, business potential, innovation, to drive business innovation, branding, to buy branded products, familiar brands, company reputation, consumer confidence, to meet consumer psychological demands, consumer expectations, employee psychology, communication facilities, organizational goal achievements.

Exercise 2. Answer the questions:

1) By what is consumer psychology shaped?

2) How do you understand brands?

3) Why is business performance a two way process?

4) What distinct branches has the psychology of business?

Exercise 3. Match the left part with the right:

1. Consumer psychology is	a) curious and eager to buy new products and services.
2. Consumers are ever	b) two distinct branches.
3. Consumers are not	c) based on several elements.
4. Thus the psychology of business has	d) just interested in innovation and innovative products.

Exercise 4. Open brackets choosing the right words:

Apart from employees, the consumers or customers are an (international/integral) aspect of business and the business management or corporate heads will have (to understand/to decide) the needs of customers as well in order (to expand/ to enlarge) their business potential.

THE SPEAKING MODULE

II. Speaking Exercises:

Exercise 1. Describe company; psychology; company secretary; social satisfaction; business letter using the suggested words and expressions as in example:

company business organization; to make; to sell; goods; services. example: A company is a business organization that makes or sells goods or services.

psychology what; someone; to think; to believe; how; this; to affect; what they do.

company secretary someone; a high position; in a company; who; to deal with; administrative; legal; matters.

social satisfaction a feeling; happiness; pleasure; because; to achieve smt; to get; what you wanted.

business letter written; printed; message; usually; to put in; an envelope; to send; by mail.

Exercise 2. Ask questions to the given answers:

1) Question: ___________________________________________?

Answer: Brands indicate social status and many individuals prefer to buy branded products.

2) Question: ___________________________________________?

Answer: Brands are synonymous with company reputation and increase consumer confidence.

3) Question: ___________________________________________?

Answer: So business performance is a two way process, it is driven by consumer expectations and drives employee contribution.

THE WRITING MODULE

III. Writing Exercises:

Exercise 1. Complete the sentences with the suggested words:

and; of; consisting of; both; through.

Thus any composite organizational business psychology will consist of ____ these aspects of employee personal development ____ human resource management ____ elements ____ motivation/leadership, communication ____ satisfaction.

Exercise 2. Fill in the table with words and expressions from the text:

	extent	elements	factors
Example: consumer psychology is shaped by	-	-	innovation, branding, performance.
employee psychology highlights
human resource management consists of

Exercise 3. Compose a story on one of the topics (up to 100 words):

“Consumers are eager to buy new products”

“When business can be successful”

“Two branches of the psychology of business”