Topics / Marketing

Marketing

The 4 “P-s” forms the bases of market in mix. They are product, price, promotion and place.

If the company wants to sell product successfully it needs to get this mix right. Marketing mix is the combination of marketing actions, often including product, price, promotion and place.

It means selling the right product through appropriate distribution channels and the right price in relation to other products so the company makes profit with the correct support of advertising, etc.

It also includes:

1. Marketing research (information about what customers want and need)

2. Market segment (a group of customers of similar age income level and social group)

3. Market share (the percentage of sales a company has)

Product life cycle (period of time people continue to buy product) is also very important. Successful marketing consist of:

1. A good creative campaign

2. Good marketing communication

1. Reaching the right people

2. Clear marketing messages

3. Working well with sales teams to get the right sales channels

3) Customer orientation

1. Producing what customer want,

2. When the want it,

3. At the right place,

4. In a way that’s profitable to a company

In the advertising campaign a way important role is played by a good slogan or strap line (“the future is bright, the future is orange” Mobile)

Marketing campaign should be well-planned, well-budgeted, well-advertised, well-customer oriented and very profitable.