- •1. Four basic factors necessary for any business. Give the arguments for (or against) the statement that business is essential for all economies.
- •2. Advantages and risks of entrepreneurship. How would you initiate the business if you were an entrepreneur?
- •3. Similarities and differences between a sole proprietor and a partnership.
- •4. Favorable and unfavorable points of a corporation. Which of the three businesses would you prefer to work for?
- •5. The difference between intermittent and continuous production.
- •6. Which method of production would you choose for a) custom-made goods and b) standard goods? What are the most important factors in these methods?
- •7. What two methods do employers use to select applicants for an interview? Suppose you are to employ a manager for your firm. Which method would you use?
- •8. The functions of the personnel department. Your first steps as the Head of the pd if you happen to be appointed to this post.
- •9. The general concept of marketing, its constituent parts. Types of markets.
- •10. Modern marketing – new principles.
- •11. The function of distribution from the view of a business manager. The role of a middleman in distribution.
- •12. The distribution system from the view of a customer. Different types of retail outlets.
- •13. The concept of promotion, its main activities. What type of advertising would you use for promoting a new kind of product your firm has just launched?
- •14. Personal selling – what way does it differ from other forms of promotion? Try to persuade a foreign firm to buy a new passenger airliner constructed in Russia.
- •15. Two types of sales promotion activities. What would you do to promote a new type of tea or coffee?
- •16. Interdependence of promotion and market situation. What would you do if the market turns out to be saturated with your goods?
- •17. Four aspects of international business. What is the main difference between Smith’s theory and Ricardo’s theory?
- •18. Discuss the activities of an exporting company and the reactions of the country importing products. How should the country protect its domestic industries?
- •19. The importance of computers. Your opinion about the advantages and disadvantages of using computers. The prospective ways of computer development.
- •20. Types of layout. Compare product layout and process layout.
18. Discuss the activities of an exporting company and the reactions of the country importing products. How should the country protect its domestic industries?
There are several actions why governments try to control the imports and exports of a country. One reason is that wealth accrues to the exporting country, if it exports more than imports.
Some countries have special programs to encourage exports. They may be programs that provide marketing information, establish trade missions, subsidize exports, and provide tax benefits or incentives. Government subsidies allow companies to sell products cheaply. Sometimes these subsidized companies export their products and sell them cheaply overseas. This practice is known as dumping. It’s for removing competitor from the market. On the other hand, governments impose taxes and quotas to restrict [limit] imports of certain products. Sometimes governments want to protect a domestic industry because that industry provides employment for the population. Not only the industries, but also the labor unions encourage the government to enact [establish] protectionist controls.
Protectionist measures are in the form of duties [taxes] which eliminate the comparative advantage, or quotas which restrict the import of the product altogether. There are two forms of import tariffs: specific and ad valorem. A specific tariff is a certain amount of tax for each unit of the product, for example $500 for each automobile. An ad valorem tariff is based on the value of the product, for example 5% of its value. Thus, under an ad valorem tax a Rolls Royce imported to the United States would be taxed more than a Volkswagen. A tariff increases the price of the item, raises revenue for the government, and controls consumption through market forces. A quota has a different effect on the market because it limits the number of items imported. While under a quota there may be a higher price because of a limited supply; under a tariff it is the tax that creates a higher price: the supply is not limited.
19. The importance of computers. Your opinion about the advantages and disadvantages of using computers. The prospective ways of computer development.
There are as many applications for computers in business as there are business activities. They can be used in production to plan and coordinate materials movement, machine usage, and work schedules. In marketing and distribution they can be used to develop marketing strategies, process sales orders, arrange delivery schedules, and keep track of shipments on route. For managers a very important use of computers has to do with accounting and finance. Managers base many of their decisions on computer generated information.
Computers are high speed electronic machines which process data, and the use of computers is referred to as electronic data processing. Like most types of machines used in business, computers perform the time consuming and repetitive work which people find generally boring. They routinely perform operations in seconds that would require many worker hours.