- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions :
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •III Make up a plan of the text.
- •I Mind the following words and word-combinations:
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •III Make up a plan of the text.
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text.
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •III Match the words in the left column with their definitions:
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •Unit 10
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •III Listen to the text again and be ready to answer the questions:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •Unit 13
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions:
- •VII Practice reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •Texts for listening
- •Leonardo da Vinci
- •The Painter
- •Factors Influencing Fashion in the 16th Century
- •First Fashion Publications
- •The Importance of Colour
- •The Appearance of a Costume Designer Profession
- •Musical-dance Costumes
- •Makeup Artists
- •Accessories
- •Fabric Care Fabric Care for Manufacturers
- •Ikebana
- •History of Cosmetics
- •Website Layout
- •Theory of Colours
- •Photography Types
- •Business Cards
- •Texts for additional reading the origins of costume
- •1. Read the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the following questions:
- •3. Make up a plan of the text in the form of questions.
- •4. Answer the following questions :
- •5. Translate the last paragraph of the text in a written form.
- •Interior design. Style selection
- •1. Read and translate the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the following questions:
- •3. Answer the questions:
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •Українсько-Англійський словник а
- •Glossary a
- •Список використаної літератури
- •Introductory horticulture by h. Edward Reiley, Carroll l. Shry – Albany, ny: Delmar Thomson Learning, 2002. – 564 p.
3. Answer the following questions:
1. What do graphic designers begin a design project with?
2. What kind of process is graphic design?
3. What are the products of graphic design?
4. Translate the abstract of the text from the words: “Graphic designers must have talent …” .
5. Discuss the content of the text in the form of a dialogue.
COMMERCIAL PHOTOGRAPHY
1. Read and translate the text. What is the main idea of the text?
2. Find unknown terms and words in the text and give their translations?
A modern designer came into being as an intermediary between industry and a consumer. His role is to adapt the products of industry to the mass market, to make them more useful and durable, perhaps, but at the same time to make them more appealing and commercially successful. Commercial success is the touchstone of achievement in design, although designers in different cultures have often taken different views as to how the achievement is measured or the success validated.
Commercial photographic images are a major ingredient of our visual life, assimilated from magazines, hoardings and such contexts as brochures, catalogues, calendars, packaging and point-of-sale promotional material. Commercial photography thrives as a means of creating highly polished images of a stylized, glamourized and idealized view of the world in order to sell a product or a service.
The major category of commercial photography is advertising in its countless guises, including product photography and photo-illustration, fashion, beauty and certain categories of photography which are neither reportage nor aspire to be fine art, yet which can be fascinating social documents of considerable aesthetic quality.
In the sixties the profession of commercial photography and, in particular, fashion photography became greatly glamourized: the successful young photographer became a popular folk hero, as if the camera was a passport to the illusory world. Among the most interesting magazines to be launched in the sixties, the photography of which captured the youthful excitement of that period, were “The British Nova” which commissioned some of the best fashion photography of its day, and “The German Twen brilliantly Art” directed by Willy Fleckhaus.
Today the reverse seems true, a character of many magazines is dictated by the market needs of advertisers and many photographers become the greater restrictions of these imposes. The seventies and eighties have, nonetheless, brought forth a new roll-call of a talent. Outstanding contemporary figures include Helmut Newton and Guy Bourdin, who have dominated the field of fashion photography; Hans Feurer, Arthur Elgort, Denis Piel and others talented fashion photographers; advertising and glamour photographers such as Francis Giacobetti, James Baes and others.
Commercial photographers play a great role in our consumer society, creating the images of a life-style to which we are constantly encouraged to aspire. They create glamourized images of women and give a heightened visual appeal to the products which are economic mainstay of our society.
During the twentieth century, both fine art photography and documentary photography became accepted by the art world and the gallery system. At first, fine art photographers tried to imitate painting styles. This movement is called pictorialism, often uses soft focus for a dreamy and romantic look. In reaction to that, Weston, Ansel Adams, and others formed “The Group” to advocate “straight photography”; the photograph as a (sharply focused) thing in itself and not an imitation of something else.