Комментарии

1. Richard Thomkins, "Big food has a lot on its plate", Financial Tines (12 February 2004); www. ft. com (12 February 2003).

2. Jennifer Lach, "Dateline America: May 1, 2025", American "Demographics (May 1999), p. 19-20.

3. Martin Wolf, "Why Europe is the past, the US is the present and a China-dominated Asia the future of the global economy", Financial Times, 22 September, 2003, p. 21; в UN World Population Prospects приводится подробная информация no отдельным странам; постоянно обновляемую инфор­мацию о населении мира можно найти на сайтах ООН (www. un. org/esa/popul ati on/unpop) и Бюро переписи США (www.census.gov).

4. См. www.un.org/esa/popu1ation/unpop; Martin Wolf, "Demography: people, plagues and prosperity: five trends that promise to transform the world's population within 50 years", Financial Times (27 February 2003), p. 17.

5. Martin Wolf, "Demography: people, plagues and prosperity: five trends that promise to transform the world's population within 50 years", Financial Times (27 February 2003), p. 17.

6. Lorien Holland, "Baby boom", Far Eastern Economic Review, 24 June, 1999, p. 61; Sally D. Goll, "Marketing: China's (only) children get the royal tratment", Wall Street Journal (8 February 1995), p. B1.B3.

7. Philip Kotler, Marketing Management: Analysis, planning, implementation and control, 11th ed. (Upper Saddle River, NJ: Pearson Education, 2003), p. 163.

8. Сайт www.growingupdigital.flecho.html (October 1999). Также см. Diane Summers, "Generation X comes of age", Financial Times (16 February 1998), p. 16; Douglas Tapscott, Growing Up Digital: The rise of the Net genertation (New York: McGraw-Hill, 1999).

9. Stephen Fidler, "Problem of ageing "underestimated", Financial Times (17/18June 2000), p. 7; "Fewer and wrinklier Europeans", Economist (15 January 2000), p. 42; European Commission, Demographic Statistics, Комиссия ООН по проблемам населения и ОЭСР предоставляют ста­тистические данные и прогнозы по численности населения.

10. "A survey of the 20^th century. On the yellow brick road", Economist (11 September 1999), p. 13-14.

11. "Out of Africa", Economist (14 June 2003), p. 32; Martin Wolf, "Demography: people, plagues and prosperity: five trends that promise to transform the world's population within 50 years", Financial Times (27 February 2003), p. 17.

12. Simon Briscoe, "Women with degrees "more likely to reject motherhood", Financial Times (25 April 2003), p. 4; Paul Bettes, "Ageing Europe faces up to need for pension reform", Financial Times (28 August 2003), p. 18; "Krybbe to grave" in "Dancing to a new tune: a survey of the Nordic region", £conomttf(14June2003),p. 10-13.

13. Dan Roberts, "The ageing business: companies and marketers wrestle with adapting their products to older consumers' demands", Financial Times (20 January 2004), p. 19.

14. David Short, 'A different taste of things to come", The European (14-20 October 1994), p. 21; ин­формацию о структуре семьи см. на сайте http://europa.eu.int/comm/eurostat/Public/ datashop; информацию об изменении состава семей в США см. на сайте vimvw.census.gov/ population/projections/nation/hh-fam/ (August 2003).

15. "Mix and match", in "Dancing to a new tune: a survey of the Nordic region", Economist (14 June 2003), p. 7-10; Kevin Brown, "Ageing process likely to prove costly for next generation", Financial Times (24-25 August 2002), p. 4; www. ft. com/changi ngbri tai n.

16. Martin Wolf, "Demography: people, plagues and prosperity: five trends that promise to transform the world's population within 50 years", Financial Times (27 February 2003), p. 17.

17. "Education: the issues of literacy", Economist (17 June 2000), p. 34-35; "Dorothy's dream", The Economist 20^th century survey, Economist (11 September 1999), p. 34-38.

18. Более подробную информацию о расширении ЕС и ее анализ можно найти в следующих ис­точниках: "When east meets west", in "A survey of th EU enlargement", Economist (22 November 2003); Stefan Wagstyl, "Opening the door: as Europe prepares to end the divisions of the past, the disputes of the present cast a shadow", Financial Times (2 January 2004); "Enlarging the European Union", Economist (12 October 2002), p. 42.

19. Alan Mitchell, "Brands play for global domination", Marketing Week (2 February 1996), p. 26-27; "The myth of the Euro-consumer", Economist (4 November 1989), p. 107-108.

20. "The day the miracle came to an end", Financial Times (12 January 1998), p. 8; John Ridding, James Kynge, "Complacency gives way to contagion", Financial Times (13 January 1998), p. 8.

21. "Can Europe compete? Balance of economic power begins to shift", Financial Times (9 March 1994), p. 14; "Emerging-market indicators", Economist (18 May 1999), p. 142; данные о ВВП стран, в том числе о ВВП и паритете покупательной способности, получены из следующих источ­ников: Eurostat (National Statistics Office) (см. сайт http://europa.eu.int/), World Bank, International Monetary Fund.

22. Tony Lewin, "Car makers line up for next baby boom", European (30 May 1996), p. 30.

23. Michael Smith, Leyla Boulton, "Oil v. autos in flight over cost of pollution", Financial Times (17 February 1998), p. 2; Casper Henderson, "Might PVC be PC after all?", Financial Times (7 June 2000), p. 17.

24. John-Paul Flintoff, "Stroking rich in Holland Park", The Business Weekend FT Magazine (29 April 2000), p. 28-31; "Pollution: the money in Europe's muck", Economist (20 November 1993), p. 109-110.

25. "How green is your market?", Economist (8 January 2000), p. 77.

26. Более глубокое рассмотрение вопроса см. в работе Weronica Wong, William Turner, Paul Stoneman, "Marketing strategies and market prospects for environmentally-friendly consumer products", British Journal of Management (1996), p. 263-281.

27. "Emerging-market indicators. Green growth", Economist, (29 January 2000), p. 150.

28. "Going Dutch", Economist (20 November 1993), p. 110.

29. Более глубокое рассмотрение проблемы см. в работах Michael Е. Porter, Claas van der Linde, "Green and competitive: ending the stalemate", Harward Business Review (September-October 1945V p. 120-134; Stuart L. Hart, "Beyond greening: strategies for a sustainable world", Harward Business Review (January-February 1997), p. 67-76; Forest L. Reinhardt, "Bringing the environment down to earth", Harward Business Review (July-August 1999), p. 149-157.

30. David Pilling, Clive Cookson, Victoria Griffith, "Human blueprint is revealed", Financial Times (27 June 2000), p. 1; Clive Cookson, "Book of life that rewrites existence", Financial Times (27 June 2000), p. 15; Victoria Griffith, "Advance is a mixed blessing", Financial Times (27 June 2000), p. 15.

31. Michael Smith, "Brussels acts upon telecoms pricing and unveils competition blueprint", Financial Times (13 April 2000), p. 1; Christofer Brown-Humes, "Volvo attacks Brussels over Scania ruling", Financial Times (9 March 2000), p. 33.

32. "EU rules aim to outlaw spam", Marketing Business (May 2003), p. 6; более подробную информа­цию о новой директиве ЕС о частной жизни потребителей и конфиденциальности электрон­ной почты см. на сайте www. i nformati oncommi ssi oner. gov. uk.

33. "13-year-old bids over $3M for items in eBay auctions", USA Today (30 April 1999), p. 108.

34. Cyhdee Miller, "Trendspotters: "Dark Ages" ending; so is cocooning", Marketing News (3 February 1997), p. 1, 16.

35. Adrienne Ward Fawcett, "Lifestyle study", Advertising Age (18 April 1994), p. 12-13.

36. Robert Howell, "How accounting executives looked the wrong way", Financial Times, FT Summer School Day 7: Finance Part 1 (13 August 2002), p. 11.

37. Об этике и экологической приемлемости см. страницу Chartered Institute of Marketing (CM) Knowledge Centre по адресу www. ci mco. uk.

38. "A run on patriotism", Warehousing Management (November 2001), p. 5; Bill McDowell, "New DDB Needham report: consumers want it all", Advertising Age (November 1996), p. 32-33.

39. Myra Stark, "Celestial season", Brandweek (16 November 1998), p. 25-26; David B. Wolfe, "The psychological center of gravity", American Demographics (April 1998), p. 16-19; Richard Cimino, Don Lattin, "Choosing my religion", American Demographics (April 1999), p. 60-65.

40. Dyan Machan, 'A more tolerant generation", Forbes (8 September 1997), p. 46-47; William Davis, "Opinion", Marketing Business (March 1996), p. 6.

41. Carl P. Zeithaml, "Environmental management: revising the marketing perspective", Jouornal of Marketing (Spring 1984), p. 46-53.

42. Howard E. Butz Jr., Leonard D. Goodstein, "Measuring customer value: gaining the strategic advantage", Organizational Dynamics (Winter 1996), p. 66-67.