Modern Banking

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banks are also consistent with the economic determinants of the MNE. Their expertise lay in the finance of investment projects in capital-poor countries; this expertise was acquired through knowledge of the potential of the capital importing country (hence the location of the development offices) and by being close to the source of supply, the London financial markets.

There was a rapid expansion of American banks overseas after the First World War. In 1916 banks headquartered in the USA had 26 foreign branches and offices, rising to 121 by 1920, 81 of which belonged to five US banking corporations. These banks were established for the same purpose as the 19th century commercial banks, to finance the US international trade and foreign direct investment of US corporations, especially in Latin America. In the 1920s, these banks expanded to Europe, in particular Germany and Austria. By 1931, 40% of all US short-term claims on foreigners were German.

A few American and British banks established branches early in the 20th century, but the rapid growth of MNBs took place from the mid-1960s onwards. As expected, the key OECD countries, including the USA, UK, Japan, France and Germany, have a major presence in international banking. Swiss banks occupy an important position in international banking because the country has three international financial centres (Zurich, Basel and Geneva), the Swiss franc is a leading currency, and they have a significant volume of international trust fund management and placement of bonds. The Canadian economy is relatively insignificant by most measures but some Canadian banks do have extensive branch networks overseas, including foreign retail banking; they are also active participants in the euromarkets.

Locational efficiency conditions30 in a given country are a necessary but not sufficient condition to explain the existence of MNEs. Locational efficiency is said to exist when a plant is located in a certain place because it is the lowest cost producer (in global terms) of a good or service.

Given locational efficiency is present, there are two important reasons why a MNE rather than a domestic firm produces and exports a good or service.

First, barriers to free trade, due to government policy. The most obvious example is when a government imposes a tariff or quota on the imports of a good or service. A form of tax, the tariff/quota raises the relative price of the good, discouraging consumption of the import and acting as a barrier to trade. Firms can often avoid the tariff through foreign direct investment in the country or countries erecting the trade barrier.

Second, market imperfections, such as monopoly power in a key global market. If one firm has control over the supply of a commodity (iron-ore, oil) which is a critical factor input in the production process of key goods, it can affect many industries around the world. For example, in the 1970s, OPEC31 members formed a cartel, controlling much of the world’s oil supply. They agreed to restrict production, which raised the price of oil, with serious negative consequences for the production processes of oil-dependent industries.

Market imperfections also arise because the market mechanism fails if the trade of some products, such as knowledge, is attempted. Superior knowledge about a production or swap

30Locational efficiency refers to a country which has a comparative advantage in the production and export of the good or service; in relative terms, the country is the lowest cost producer.

31Organisation of Petroleum Exporting Countries.

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network in the 1960s and 1970s was unsuccessful. The explanation was the presence of the big four clearing banks, together with a number of smaller banks and building societies. Citibank found it was unable to establish a branch network that could compete with the big four clearing banks, and the building societies were mutually owned. At the end of the 1990s, Citibank did establish a limited presence in UK retail banking, using remote delivery channels (telephone and internet banking, with a shared ATM network) to provide services to a select group of middle and high net worth individuals.

In the 1980s, Japanese banks entered the global banking scene to follow their corporate customers overseas. The growth of Japanese multinational enterprises is, in turn, explained by two factors. The first was to overcome barriers to trade. By locating plants in the UK or other European states, firms (e.g. Japanese car and, later, electronic good manufacturers) could escape onerous tariffs imposed on imports from outside the EU area. The second key reason is unique to Japan. As the size of the Japanese current account surplus and the strength of the yen increased from the mid-1970s onwards, the country came under extreme pressure from the USA and other western governments to do something to reduce the size of the current account, and the strength of the yen. Foreign direct investment and the international use of the yen would help to offset this surplus. From 1983 onwards, the Japanese government introduced measures designed to increase the international use of the yen. For example, restrictions on foreign entry into the country’s domestic financial markets were eased, which put pressure on domestic banking markets and encouraged banks to expand internationally.33 Some Japanese banks used their London and New York offices to gain experience in new markets (e.g. derivatives), to be in a good position to take advantage of any regulatory reform in Japan, which finally came with ‘‘Big Bang’’ in 1996.

Japanese foreign branches engaged in two types of loan business in the global markets. Credit is granted to Japanese firms, including trading houses, auto producers, consumer electronics firms, stockbrokers and the banks’ own merchant banking subsidiaries. In addition, loans are made to non-Japanese institutions with a very low default risk. In the UK, these are building societies, governments and utility companies. Both involve large volume simple loan instruments, supplied at low cost. Japanese foreign branches and subsidiaries are not important players in foreign domestic markets. Their foreign presence is greatest in London, but Japanese banks have experienced severe problems since 1990. Their difficulties at home throughout the decade may explain the decline in their share of total UK bank assets, from 7.6% in 1997 to 4.3% in 1999.

Ter Wengel (1995) sets out to identify the factors which explain international banking, including multinational banking. The sample consisted of 141 countries with a MNB presence in the form of representative offices, branches and subsidiaries of the home bank. A number of explanatory factors were found to be highly significant. They include: regulations such as restrictions on capital movements, the size of the exporting country (measured by GNP), the presence of home country MNBs, and countries with designated banking centres.34

33Bank of England (1997).

34Bahamas, Bahrain, Windward and Leeward islands (e.g. Anguilla, Nevis, Montserrat, Antigua. St. Kitts, Barbados, Grenada and others), Hong Kong, the Grand Cayman Islands, Channel Islands, Netherlands Antilles, Panama, Singapore and the Pacific Ocean Islands (e.g. Kiribati, Fiji, Solomon Islands, Guam and others).

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closer to customers, deliver a wider range of services at lower costs and streamline internal systems so that all customer data is integrated and can be used to spot trends that can lead to new products. . . The Web will offer banks great opportunities – It will be interesting to see which banks step up to this opportunity. . .’’37

The key word is ‘‘evolve’’, to be discussed at the end of the section. Before doing so, the performance of the banking sector is reviewed, together with a discussion of how banks might (and have) turned potential threats into opportunities.

Most studies show that the banking sector underperforms compared to other sectors; and a few argue banks are in an irreversible decline. Some go further, claiming that governments’ (or central banks’) control over interest rates, and therefore price stability, is under threat.

It is useful to begin by looking at some general figures to establish the position of the banking/financial sector at the beginning of the new century. Begin with the performance of banks measured by bank profitability. Figures 2.3(a) and (b) show, respectively, the ratio of pre-tax and post-tax profits to gross income for all banks over the period 1989 – 99. In the 1980s, Japanese banks, already very profitable, became even more so. But banks’ profits elsewhere were either trendless or slipping. The late 1980s were marked by sharp swings in the profits of Anglo-American banks. After 1990, the situation in Japan changed substantially. There were steady falls in profits from 1990, with a dramatic decline in 1996 – 98. The recovery to average levels in 1999 was short-lived. These figures are an indication of the serious problems encountered by Japan’s banks, discussed in detail in Chapters 5 and 6. Banks in France underwent steady declines in profitability in the early period, but profits have gradually improved since 1996. Like the previous decade, banks in the other major OECD countries show slight rises in the late 1990s, after some declines in the early 1990s.

Turning to the growth of bank assets, in the 1970s, bank assets grew rapidly in nominal terms across the 14 countries, but with wide dispersion, as shown in Table 2.3 and Figure 2.4. Luxembourg exhibited the fastest growth rate, which was more than three times faster than the slowest, the USA. More restrictive monetary policies and lower inflation contributed to the sharply lower growth almost everywhere in the 1980s and 1990s. The lower growth rate of assets also reflected a move away from the strategy of asset expansion to create large banks, or growth for growth’s sake, to an emphasis on maximising profits and shareholder value-added. Belgium was the only country where bank assets grew more quickly in the 1990s than the 1980s; and in Portugal, bank asset growth was faster in the 1990s than in the 1970s. Japan’s financial difficulties in the 1990s underline the collapse in bank asset growth – Japan saw the largest rise in the 1980s of the 14 countries, dropping to the lowest in the 1990s.

Figure 2.5 refers to banks’ foreign assets. Though there were some exceptions, foreign asset growth rates tended to outpace domestic assets in all three decades, as a comparison of Figures 2.4 and 2.5 reveals. In the UK, the foreign asset growth rate more than halved

37 Bill Gates (1997), ‘‘No one is really living a Web Lifestyle – Yet’’, New York Times, 29 July 1997; available at www.htimes.com/today/access/columns/0729bill.html.