Добавил:
Upload
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Marketing_L1(2013)
.pdfMarketing Management Orientations
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept
The Societal Marketing Concept
IV. Preparing an Integrated Marketing
Plan and Program
The 4 Ps: Controllable Marketing Mix Factors
• Product |
• Promotion |
• Price |
$499 • Place |
V.Building Customer Relationships
•Customer Relationship Management
•Partner Relationship Management
Customer Value
Value Strategies
• Best Price |
• Best Service |
• Best Product
Southwest Airlines, Starbucks, and Home Depot What customer value strategy?
VI. Capturing Value from Customers
•Creating Customer Loyalty and Retention
•Growing Share of Customer
•Building Customer Equity
Thank you for attention!
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]