Marketing_L2(2013)

The Economic Environment

The Index of Consumer Sen&ment (ICS)

•  Natural environment

Natural resources that are needed as inputs by marketers or that are a ected by marke&ng ac&vi&es

•  Technological environment

Forces that create new technologies, crea&ng new product and market opportuni&es.

•  Poli&cal environment

Laws, government agencies, and pressure groups that influence and limit various organiza&ons and individuals in a given society.

•  Cultural environment

Ins&tu&ons and other forces that a ect society’s basic values, percep&ons, preferences, and behaviors.

Thank you for your aZen&on!