To flourish and take a profit the
company should act according to the basic principles of the
marketing. It should satisfy consumer's needs and undertake some
actions to achieve this end.
Marketing should be started from
market segmentation. It is a way when every market can be divided
into segments by demographic factors like age, income, occupation,
size of family
The four P's are four controllable
factors: product, price, place and promotion.
All products have life cycles which
include introduction, growth, maturity and decline. The length of
product life cycle depends on the intensity of competition and
innovation of product.
Prices can be
determined in large central markets. It is a pure price competition.
The price depends on credit terms, delivery, and quality.
Promotion includes
all forms of marketing communication: advertising, direct mail,
customer service, image, sales, so on. Promotion is the way how to
select and divide your market according to the type of product, its
price.
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