Marketing methods & advertising

Before selling the goods you must do a lot of market research first. The information needed can be obtained from trade associations, trade journals or from specialized consultant companies. The information you are interested in is if there is any demand for your deeds, what the market potential is, what sort of competition you will meet, i.e. how the price of your goods compares with other competitive products including those produced locally, local conditions and preferences, local trading customs and habits, what seasonal factors should be taken into account and the like.

But in general marketing covers not only market research, but also planning the selection (assortment) of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post-sales servicing.

So marketing is a system of running all the business activities of a company (organization) in respect of coordinating supply and demand for goods produced.

Advertising is an important means of promoting the goods that are being produced already as well as new lines in business.

There are special firms dealing with advertising. Different kinds of mass media - TV, radio, newspapers, journals, magazines, and posters are used for advertising goods. Special leaflets, booklets and other printed matter about the goods may be published for the same purpose. Participation in fairs and exhibitions helps to promote our goods as well. The choice of media for advertising depends on the kind of goods and on the local conditions and people’s habits: sometimes TV and radio aids are best, in other cases it maybe journals or leaflets distributed among potential buyers.

Psychologist is my future profession

Nowadays when our country is experiencing difficulties in all spheres political, economical and social and when there is so much tension in society, it needs well-qualified specialists-psychologists. What are psychologists and what science is psychology?

Psychology is the scientific study of the human mind and the reasons for people's behavior. Psychologists are those who study the human mind and explain why people behave in the way that they do. Psychologists also help people to look for the ways out of many situations a person may find himself in. There are many branches in the science of psychology. Among them are social psychology, experimental and educational psychology, clinical and labour psychology and many others.

Social psychology deals with psychodiagnotics, psychobiography, psychodynamics and some other aspects of psychology. A social psychologist carries out testing of individuals or groups to study people's behavior with particular attention to a person's psychological development, motives and emotions of people's interaction. A family psychologist is involved in investigations of family conflicts, teenager's problems, including such social illnesses as prostitution, alcohol and drugs addiction, family abuse etc. A rehabilitation psychologist deals with people who suffered from sexual abuse or became victims of terrorists or experienced traumatic shocks or natural disasters.

That is why the graduates of the faculty work in different areas: business, social services, nursing, education, rehabilitation centres etc.