Ford Organizational Chart

Board of Directors Chief Executive Officer (CEO)	Chief Operating Officer (COO)
	Chief Technical Officer, Research and Advanced Engineering (CTO)
	Chief Financial Officer (CFO)
	Executive Vice President, Global Marketing Sales and Service
	Group Vice President, Procurement (Global Purchasing)
	Group Vice President, Manufacturing and Labor Affairs
	Group Vice President, Human Resources and Corporate Services
	Group Vice President, Quality and New Model Launch

Ex.6. What are the officials from the chart responsible for? Use the corresponding word combinations in your answers .

Recruitment, personnel training; world market research, sales promotion; finding the right suppliers, procurement of materials and supplies; the process of producing automobiles and affairs between employers and employees arising from it; managing money in the company; research and product development; the quality of manufactured articles, introducing new models; running the whole company; day-to-day management of the company.

Ex.7. Translate the sentences.

1.Компания «Nestle» каждый год запускает в производство несколько новых продуктов. 2.Ежегодное собрание акционеров компании выбрало совет директоров. 3.Задача научно-исследовательского отдела – разрабатывать новые виды продукции. 4.Совет директоров – это группа акционеров, выбранных для того, чтобы контролировать работу компании.5. Чтобы лучше понять структуру компании, изучите ее организационную схему. 6.Где находится головной офис вашей компании? 7.Компания должна производить больше товаров, чтобы получать высокую прибыль.

Ex.8. Before watching Video 5 study the following word-combinations:

Family-controlled business – семейный бизнес,

a quadricycle - квадроцикл,

to launch a company – образовать акционерное общество,

to incorporate – объединять, оформить в качестве юридического лица

right away – сразу

affordable – доступный по цене, недорогой

mass-produced – серийного (массового) производства

assembly line – сборочный конвейер

productivity – производительность

employee turnover – текучесть кадров

to expand – расшириться

to acquire – приобрести

to cater to/for – обслуживать, удовлетворять

to fall behind – отставать

to retire a model – снять модель с производства

unemployment rate – уровень безработицы

to get back on track – вновь войти в колею

Ex.9. Watch Video 5 about Ford Motor Company. Choose the correct answers.

1.When did Henry Ford launch the Detroit Automobile Company?

a) in 1901 b) in 1899 c) in 1896

2.How many automobiles per day did Ford Motor Company produce at the outset?

a) 2 cars b) a few cars c) 170 cars

3. What model became the first mass-produced automobile?

a) Model T b) Cadillac Escalade c) Ford Focus

4. When did the company produce one million cars?

a) in 1903 b) in 1912 c) in 1920

5.Why did Ford invent an 8-hour workday?

a)because he was a kind man b)because of high employee turnover

c) because of high unemployment rate

6. Why did the price of the Model T continue to drop?

a) due to the efficiency of production b) due to strong competition

c) because they used cheaper materials

7. What was the lowest price of the Model T?

a) $219 b) $290 c) $2090

8. Why did Ford fall behind its competitors?

a) because customers didn’t consider its cars innovative

b) because its cars were too expensive

c) because it only produced luxury cars

9. Why did Ford lose so much after World War II?

a) because of the Great Depression

b) because of the war

c) because he had sympathized with Nazi

10. What brought Ford back on track?

a) new technologies b) new investments

c) a new board of directors

Ex.10. Read some more information about Ford Motor Company.

As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income, and owns The Hertz Corporation, the largest automobile rental company in the world. The company manufactures vehicles under the names Ford, Lincoln, Mercury, Jaguar, Volvo, Land Rover, and Aston Martin. Ford also maintains controlling interest in Mazda Motor Corporation. Ford's financial stability was shaken in early years of the new millennium as a result of slowing sales, quality issues, and a debacle involving Firestone tires. History

Origins of an American Legend

Henry Ford, the founder of the Ford Motor Company, was born on a farm near Dearborn, Michigan, in 1863. He had a talent for engineering, which he pursued as a hobby from boyhood, but it was not until 1890 that he commenced his engineering career as an employee of the Detroit Edison Company. In his spare time, Ford constructed experimental gasoline engines and in 1892 completed his first gasoline buggy. Dissatisfied with the buggy's weight, he sold it in 1896 to help fund the construction of a new car. Ford's superiors at the electric company felt his hobby distracted him from his regular occupation and, despite his promotion to chief engineer, he was forced to quit in 1899.

Shortly afterwards, with financial backing from private investors, Ford established the Detroit Automobile Company. He later withdrew from the venture after a disagreement with business associates over the numbers and prices of cars to be produced. Ford advocated a business strategy which combined a lower profit margin on each car with greater production volumes. In this way, he hoped to gain a larger market share and maintain profitability.

Independently in a small shed in Detroit, Henry Ford developed two four-cylinder, 80-horsepower race cars, called the 999 and the Arrow. These cars won several races and helped to create a new market for Ford automobiles. With $28,000 of capital raised from friends and neighbors, Henry Ford established a new shop on June 16, 1903. In this facility, a converted wagon factory on Mack Avenue in Detroit, the Ford Motor Company began production of a two-cylinder, eight-horsepower design called the Model A. The company produced 1,708 of these models in the first year of operation.

Read more: http://www.referenceforbusiness.com/

Additional details:

• Public Company (открытое акционерное общество)

• Incorporated (зарегистрирован в качестве юридического лица):1919

• Employees:327,531

• Sales:$164.1 billion (2003)

• Headquarters: Detroit, Michigan

• Principal Subsidiaries: Ford Brasil Ltda.; Ford Capital B.V. (Netherlands); Ford Motor Company (Belgium) N.V.; Ford Espana S.A.; Ford European Holdings, Inc.; Ford Holdings LLC; Volvo Car Holding Germany GmbH; Ford Motor Land Development Corporation, etc.

• Principal Competitors: DaimlerChrysler AG; General Motors Corporation; Toyota Motor Corporation

Ex.11. Find in the text equivalents to the following words and word-combinations:

Головной офис, открытое акционерное общество, конкурент, дочернее предприятие, владеть, производить (2), производитель, транспортное средство, держать контрольный пакет акций, финансовая стабильность, снижение продаж, проблемы качества, финансировать, финансовая поддержка, основатель, частный инвестор, учреждать, коммерческое предприятие, бизнес партнеры, чистая прибыль, объем производства, доля на рынке, прибыльность (рентабельность), привлекать средства.

Ex.12. Imagine that your partner is one of the shareholders of “Gazprom”. Ask him questions about his company. Find out the following :

Где находится головной офис, какого типа эта компания, кто держит контрольный пакет акций, что производит компания, есть ли дочерние предприятия, есть ли конкуренты, кто является бизнес партнерами, является ли компания прибыльной.

Ex.13. Find information about some other world famous companies (both Russian and foreign market leaders). Make a presentation about the company you have chosen, use the vocabulary of the Unit.

Ex.14. Role-play.

You are taking part in a business meeting. Your company needs new investments. Try to interest the proposed investors in your ideas. Be ready to answer any questions about your company they might be interested in. Work in groups of four.