- •Пояснительная записка
- •U n I t 1 Entrepreneurship
- •10 Secrets of Successful Entrepreneurs
- •1. Think success.
- •2. Be passionate with what you do.
- •3. Focus on your strengths.
- •4. Never consider the possibility of failure.
- •5. Plan accordingly.
- •6. Work hard!
- •7. Constantly Look for Ways to Network.
- •8. Willingness to Learn.
- •9. Persevere and have faith.
- •10. Discipline yourself.
- •U n I t 2 Company
- •Ford Organizational Chart
- •U n I t 3 Management
- •First-level managers
- •Leadership
- •1. Tell your team what you need
- •Results
- •U n I t 4 Marketing
- •Imagine that you are a marketing expert. Give a talk about how to determine one’s target audience.
- •Advertising
- •Branding
- •U n I t 5 Human Resources
- •Ex.10. Discuss the following issues.
- •U n I t 6 Business Communication
- •Important points to remember
- •Ex.27. Analyze the golden rules to successful negotiations:
- •Language to use to show understanding/agreement on a point:
- •Language to use for objection on a point or offer:
- •Formalize the agreement/negotiation
- •Vocabulary Unit 1 Entrepreneurship
- •Unit 2 Company
- •Unit 3 Management
- •Unit 4 Marketing
- •Unit 5 Human Resources
- •Web Sites
- •Содержание
Web Sites
http://management.about.com
http://www.referenceforbusiness.com/
http://en.wikipedia.org/
http://www.managementstudyguide.com/
http://www.businessdictionary.com
http://marketing.about.com/
http://www.mindtools.com
http://www.makingafortune.biz/
http://www.forbes.com
http://workawesome.com
http://www.leadership-expert.co.uk
http://www.resume-in-english.ru
http://www.englishforbusiness.ru
http://www.economist.com/
http://www.job-interview.net/
http://www.jobinterviewquestions.org
http://www.freeresumesamples.org
http://www.buzzle.com/articles/business-writing/
http://www.buzzle.com/articles/effective-business-communication.html
http://learnenglish.britishcouncil.org/en/professionals-podcasts/advice-writing-cvs
http://businessletterformat.org/
http://www.learnersdictionary.com.
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/unit1telephone/expert.shtml
http://www.freeworldacademy.com/newbizzadviser/fw26.htm
http://www.englishclub.com/business-english/negotiations.htm
Содержание
UNIT 1. Entrepreneurship…………………………………………….. 4
UNIT 2. Company ……………………………………………………...11
UNIT 3. Management …………………………………………………..17
UNIT 4. Marketing ……………………………………………………...27
UNIT 5. Human Resources ………………………………………………33
UNIT 6. Business Communication ………………………………………43
VOCABULARY …………………………………………………………59
WEB SITES ………………………………………………………………66